COURSE BASICS

Course Code MAT201

Credit Hours 3
Lectures [No. of Lec(s) Per 2 Duration 80 minutes
Week]
Lab Sessions None Duration None

[Mathematics II]

COURSE DISTRIBUTION
Program(s) Attached To UCP – Business School BBA/MBA
Core / Elective Compulsory
Course Pre-requisites Mathematics I
COURSE DESCRIPTION
Mathematics is an integral part of students in business, economics and the social sciences because of the advancement in
quantitative tools and the computer. This course will provide an informal, non-intimidating presentation of the mathematical
principles, techniques and applications which are very useful for students. This course will focus on issues, problems and
situations frequently faced by firms and small businesses, which involves mathematical techniques. For example, a wide
variety of problems from business, economics and the social sciences may be solved using linear and quadratic equations.
Linear and quadratic functions are used to model many business and economic activities like cost, revenue, profit, supply and
demand. Linear programming provides the best possible solution to the problems involving allocation of limited resources
among various activities. Through differentiation and integration, students are able to understand the idea of rate of change of
different quantities with respect to time. This course is used by commercial enterprises to record and manage business
operations. Commercial organizations used mathematics in accounting, inventory management, marketing, sales forecasting
and financial analysis. The course also helps to develop the general education skill of critical/creative thinking;
communication; cultural literacy; information and technical literacy.

COURSE OBJECTIVES
CO1: Use basic mathematical skills for decision making

CO2: Development of mathematical models

CO3: Analysis and logical thinking to optimization problems

CO4: Develop a habit in students to draw conclusions based on quantitative information.

CO5: To generalize problems using specific information

CO6: To solve many types of real-world problems like cost, revenue, profit, etc.

LEARNING OUTCOMES
LO1: Develop an understanding about the skills required for applied mathematical concepts

LO2: Using linear and quadratic functions to solve the business problems
 LO3: Use graphical method to solve the problem and interpret the result in the context of problem.

LO4: Find local, absolute maxima & minima using derivative test

LO5: Integration and its uses in business situations

LO6: Optimization of non-linear business models

BBA Program Educational Objectives (PEOs)

Integrate knowledge of the functional areas of business and funnel into a coherent strategic whole to enable
students to see management problems in a holistic perspective and to inculcate the spirit of free inquiry
PEO 1
towards social, economic, political, and technological realities, which impact the local and global business
environment.
Build managerial cognition of the students with a variety of planning, organizing, controlling, leading, and
PEO 2
communication skills necessary to effectively manage business and influence society.
Nurture problem analysis and decision-making skills in students, required to handle challenges faced by the
PEO 3 modern business world and equip them with quantitative and qualitative tools to evaluate local and global
business opportunities and successfully materialize new entrepreneurial ventures.
Impart an awareness of the ethical considerations and social responsibilities to the students, in the conduct
PEO 4
of business.

BBA PROGRAM LEARNING OUTCOMES

Knowledge Acquisition
PLO1: Have adequate knowledge of the key areas of business, including management, marketing, finance, supply
chain, and entrepreneurship.
Skill Development
PLO2: Have the managerial, leadership, and interpersonal skills needed to effectively and efficiently run the
business operations.
Communication Skills
PLO3: Be able to effectively communicate with stakeholders.

Understanding Organizational Ecosystem

PLO4: Manifest an understanding of the economic, legal, regulatory, technological, and social environment of the
organizations
Application
PLO5:
Have the capability to apply the knowledge and skills acquired during their degree program.
Ethical Considerations
PLO6: Behave ethically and be conscientious towards their moral and social responsibilities.

Improvisation and Pro activeness

PLO7: Be able to formulate strategies to achieve the objectives through contingency planning, wherever the
conventional measures do not work
Problem Solving
PLO8: Be able to identify and analyze practical organizational problems to devise solutions with sound reasoning.

Team Work
PLO9:
Be a team player leading to produce the results and achieve the set targets
Decision Making
PLO10: Have the capacity and competence to take initiatives and make sustainable decisions.

Value Addition
PLO11:
Be able to add value to the organizations, self-employed endeavors, and society
 Global and Domestic Awareness
PLO12 Be able to demonstrate a good understanding of the domestic and global business environment.

Emotional Intelligence
PLO13 Be able to rationally analyze, respond sagaciously, and make decisions most suitable for the organization.

Adaptability
PLO14 Be resilient in changing business environments, absorb work pressures, and be flexible in challenging
conditions
Entrepreneurial Orientation
Be able to think critically to develop and implement creative and innovative ideas, contributing to the
PLO15
economy and society.

Research
PLO16 Be able to conduct scientific business research.

Continuous Learning
PLO17
Reflect willingness and eagerness for continuous improvement and lifelong learning

Map if course objectives or outcomes specifically relate to any program objectives (along with corresponding assessment item):

Program Educational COURSE LEARNING COURSE ASSESSMENT

COURSE OBJECTIVE
Objectives OUTCOMES ITEM
PEO 1 CO2 CLO1 QUIZ, ASSIGNMENT
PEO2 CO6 CLO 2, 3 CLASS PARTICIPATION
PEO3 CO4 CLO4 ASSIGNMENT
PEO4 CO3 CLO6 QUIZ, ASSIGNMENT

PRPGRAM DELIVERY METHOD

Method Application
Case Studies YES
Business games and Role Play YES
Film and Video clips YES
Journal Article Reviews YES
Project based learning YES
Other

ASSESSMENT STRUCTURE
Assessment Items Percentage
Quiz(s) 10
Assignments(s) 10
Class Participation 10
Midterm Examination 20
Final Examination 40
Project/Presentation 10
Other(s) 0
Any specific teaching/learning strategies:
COURSE CONTENT AND DELIVERY PLAN
Application
(Course Learning Application (Course Assessment Item
Sr. No Topics Outcomes objective achieved (Used for this topic)
achieved through through this topic)
this topic)
Review of slope, Intercept, equation
of line and its sketching, applied
1-2 problems. Solution of system of linear CLO2 CO2
equations

- Revenue, cost and profit functions,

break-even analysis, supply/demand
3- 4 and market equilibrium CLO3 CO6 Quiz # 1

Assignment 1

Introduction to linear inequalities,

shading and solutions/feasible region
Cp # 1
and using corner points in
maximizing/ minimizing objective CLO1 CO1 Assignment 2
5-6
CLO2
functions

Quadratic functions, applications of Task 1(Project#1)

parabolas in business and economics
Use linear
programming to
maximize profit of any
7 CLO2 CO3 real business. This task
will include Modelling
and solution through
Excel solver

Quiz # 2

Quadratic Equations: Break even,

CO3
supply/demand and market CLO4 Cp # 2
8
equilibrium, applied problems CLO6 CO6

9 MIDTERM EXAM

10 Exponential and logarithmic function CLO1 CO2 Assignment 3

11-12 Derivative; Rules of derivatives. CLO6 CO6 Assignment # 4
Quiz 3
 Application of derivatives in business
and economics.

Derivative; higher order derivatives,

13 Marginal revenue, marginal cost and CLO6 CO5 Quiz # 4
marginal profit

Derivative; relative maxima and

Task2: Project #2
minima, application of maxima and
Maximization of profit
14 minima to business and economics, CLO6 CO4 or minimization of
maximizing revenue, Average cost cost of any product
and profit. available in market
Integration; application of
Integration in business and
15 CLO5 CO4
economics, total revenue, total cost
and total profit

16 Revision

17 Final Term

LEARNING RESOURCES
Text Book:
Mathematical Applications for management, life and social sciences by Ronald J. Harshbarger and James J. Reynold (ed
10th)
https://onlinepgc-my.sharepoint.com/:b:/g/personal/maryam_khalid01_ucp_edu_pk/EU-oGswlOKtKoz-
U4gcCjDYBfODkPR7rZQFulbH6XtI-Tw?e=qNuJRl

Reference Books:
(A) Applied Mathematics (for Business, Economics and the Social Sciences) by Frank S.
Budnick
(B) Essentials of college mathematics (for business, economics, life and social sciences) by
Raymond A.Barnett