SENI BISNIS RITEL

Retail Categories
Multichannel & Omnichannel Retailing
Marketing Mix

The Marketing mix is a classic marketing model, also known as the 4p (E. Jerome McCarthy , 1960)

As the significance of building positive

relationships with customers has been at the
forefront of marketing theory and practice in an extended marketing mix or 7Ps,
recent years, via Relationship Marketing and
Service Dominant Logic, in which take priority developed to apply more effectively
over products (Vargo and Lusch,2004). to service organizations
the marketing mix adaptation to make it
suitable for the retail sector
Marketing Mix
Competition in Retailing
Competitive marketplace
Market Structure
Market Structure
Competition in Retailing
Competition in Retailing
Type of Competition
Type of Competition

CATEGORTY COMPETITION : Retailer

CATEGORTY COMPETITION : Fried Chicken

 Retail Accordion
Evolution of Retail Competition

The Retail Life Cycle – I G M D

The Wheel of Retailing

Innovative – Mainstream - Mature
Future Changes in Retail Competition
• Non store Retailing
• New Retail format
• Heightened Global Competition
• Integrated of Technology
• Increasing use of Private Label
Future Changes in Retail Competition

Heighted
Global
Competition
Future Changes in Retail Competition
Future Changes in Retail Competition
Retail Life Cycle
Exercise - Retail Product Life Cycle
Pricing Constraints
Future Changes in Retail Competition

Private
Label
Financial Strategy

“…a tool used to assess a

firm's profitability…”

Profit is the money a business pulls

. in after accounting for all expenses.

1.Strategic Model Profit

2.Analysis of Financial Strength.

3.Setting and Measuring Performance Objectives.

Strategic Profit Model

Gross Margin %

Operating Profit Margin

.
Exercise

Inventory turnover Asset Turnover

.

Current Ratio
Retail Strategy

A retail strategy is the

process you use to develop
your products or services
and sell them to customers.

.
There are multiple elements to this
plan, including location, store,
merchandise/assortment, visual
merchandising, staff, service, mass
media and communications, and
price
Retail Strategy

A retail strategy is the process

you use to develop your
products or services and sell
them to customers.

There are multiple elements to this plan,

including location, store,
merchandise/assortment, visual
merchandising, staff, service, mass media and
communications, and price
Perceptual Map

Hair et al. (1995) as cited in Gower et al. (2010),

define a perceptual map as a
"visual representation of a
respondent's perceptions of objects
on two or more dimensions".

A perceptual map is a diagram mapping out what

the customers think about your products and
services. Aside from just the offerings, it can also
map what they think about other brands, even
the competitors, and their products
Growth Strategies

A growth strategy is an
organization's plan for
overcoming current
and future challenges
to realize its goals for
expansion.

Examples of growth strategy goals include

increasing market share and revenue, acquiring
assets, and improving the organization's products
or services.
The Strategic Retail Planning Process

A retail strategy is the process

you use to develop your
products or services and sell
them to customers.

There are multiple elements to this plan,

including location, store,
merchandise/assortment, visual
merchandising, staff, service, mass media and
communications, and price
Exercise

A retail strategy is the process

you use to develop your
products or services and sell
them to customers.

There are multiple elements to this plan,

including location, store,
merchandise/assortment, visual
merchandising, staff, service, mass media and
communications, and price
Supply Chain Management
A supply chain is a network
of companies and people
that are involved in the
production and delivery of a
product or service.

The components of a supply chain include

producers, vendors, warehouses,
transportation companies, distribution
centers, and retailers.
Supply Chain Management
Reverse Logistic
Reverse Logistic
Bullwhip effect
Integrated SCM
Integrated SCM
EDI system
RFID
RFID
Exercise

- Risk + Challenges
- Solutions
Exercise

- Risk + Challenges
- Solutions
Visual Merchandising VM defined by Pegler (1998:1)
as ‘displaying merchandise with
the aim of maximizing the
volume of product sales’

Visual merchandising (VM) has often been described

as “the silent salesperson”
because it minimises customers’ need for help from
sales staff (Bell and Ternus, 2006)

enable a retailer’s brand image and

product range to be differentiated from
those of its competitors, providing a
Unique Selling Proposition (USP) those
influences the customer’s store choice
decision.
Retail Atmosphere

Atmospherics are the

controllable
characteristics of
retail space which
entice customers to enter
the store, shop, and point
of purchase.
The non-store retail selling environment
Non-store retailing is the
selling of goods and services
outside the confines
of a retail facility.
it is a generic term describing
retailing taking place outside of
shops and stores (that is, off the
premises of fixed retail locations and
of markets stands).
Mood Board
Store Layout
Vertical – Horizontal
Vertical advertising is a
strategy that companies apply
to target customers within a
specific industry.

A good example is publishing,

insurance, real estate, transport,
health care, etc.

Horizontal advertising is a
strategy that implies appealing
to potential customers who
share some common
characteristics but are
distributed across a range of
industries.
Costumer services
Customer service in retail is
basically comprehensive
support that's given to
shoppers to fulfill their
needs, resolve their issues,
and deliver an
excellent shopping
experience.
Retail costumer services
Services recovery