Agency Deep Dive: Uncover Your Strengths and Stand

Out
Step 1: Master Your Agency's Offerings Inside Out

Before you can sell it, you gotta know it! Immerse yourself in your agency's services for
each domain:

 Graphic Design: Understand the types of design offered (branding, UI/UX, illustration,
etc.), the design process, and the tools used. What makes your agency's design
approach unique?

 Video Editing: Explore the editing styles and techniques your agency masters. Do they
specialize in explainer videos, product demos, or social media content? What kind of
storytelling magic do they weave?

 Web Development: Dive into the web development technologies your agency utilizes
(front-end, back-end, full-stack) and the types of websites they build (e-commerce,
custom platforms, content management systems). What cutting-edge solutions do they
offer?

 Digital Marketing: Get familiar with the digital marketing channels your agency
champions (SEO, PPC, social media marketing, email marketing) and their campaign
strategies. Do they have a data-driven approach or a focus on specific verticals?

Step 2: Learn from Past Victories and Client Insights

Analyze past successful projects:

 Identify winning strategies: What common threads run through successful projects in
each domain? Did strong teamwork, innovative solutions, or exceeding client
expectations play a role?
 Client testimonials: Mine valuable insights from client testimonials. What pain points did
your agency solve? What aspects were they most satisfied with?

Step 3: Know Your Competition Landscape

Research your agency's competitors:

 Identify direct and indirect competitors: Who offers similar services in your target
market?
 Analyze their strengths and weaknesses: What are their unique selling propositions?
Where do they excel, and where might they fall short?
 Differentiate your agency: How can you position your agency to stand out? Focus on
your unique strengths, niche expertise, or exceptional client service.

By completing this deep dive, you'll be equipped with the knowledge and insights to
become a confident and effective business developer for your agency. Remember,
understanding your strengths, analyzing past successes, and knowing your competition
will give you a powerful edge in attracting and converting clients.