HERITAGE

UNFOLDED
REVOLUTIONIZE EXPLORATION

PRESENTER :
YOUSSEF HADBICH

HISTORY MIXED REALITY AI

1
 INTRODUCTION

WELCOME TO A NEW ERA OF TRAVEL

Embark on a journey where Morocco's rich heritage leaps to life
through cutting-edge technology. Our project merges the magic
of Meta Quest's mixed reality with the intelligence of AI,
transforming travel into an immersive historical adventure.
Imagine exploring Marrakech's Bahia Palace, not just as a
spectator, but as a participant in history, with stories and secrets
unveiled right before your eyes. This is not just sightseeing; it's a
deep dive into culture and time, revolutionizing the travel
experience. Welcome to a new chapter in Moroccan exploration,
where each step is a discovery, and every view, a bridge between
past and present.
THE GAP IN TRAVEL EXPERIENCES PROBLEM
Travel in Morocco, rich in history and culture, often encounters a crucial gap: the
depth of engagement. Visitors to historical sites, while enchanted by the beauty, miss
a deeper, more personal connection. Traditional tours, in their current format, fail to
fully capture the essence of Morocco's storied past.

A significant limitation is time. Often, tours are constrained, rushing through

landmarks without allowing travelers the luxury to explore, to absorb the ambiance,
the stories, and the intricate details that make each site unique.

Moreover, the one-size-fits-all approach in group tours, led by a single guide, dilutes
the experience. Personalized interaction is scarce, leaving many questions
unanswered and interests unexplored. In such settings, the rich tapestry of Moroccan
history becomes a mere backdrop, rather than a vivid narrative each traveler can
personally engage with.
This lack of personalization and time constraints are gaps waiting to be filled.

Today’s travelers seek experiences that are not just passively educational but
actively engaging, emotionally and intellectually stimulating. They crave tours that
don't just inform, but immerse; that don’t just narrate, but engage on a personal level.
Especially in Morocco, where every corner has its own tale, the need for a
transformative travel experience is more pronounced than ever.
SOLUTION
A REVOLUTIONARY APPROACH TO TRAVEL
Our solution to bridge this gap in travel experiences is both revolutionary and
intuitive. We introduce an immersive mixed reality tour using Meta Quest 3, combined
with the intelligence of ChatGPT as an interactive AI-powered tour guide. This
innovative blend revolutionizes how travelers explore and interact with Morocco's
rich heritage.
Imagine donning a Meta Quest 3 headset and being transported into a vivid,
augmented reality where historical sites come alive. The walls of the Bahia Palace
don’t just stand in silent testimony; they speak, narrate, and reveal stories. With
ChatGPT, every traveler gets a personal guide, responsive to their interests and
questions, offering a deeply engaging and informative tour tailored to individual
preferences.
This isn't just a tour; it's a journey through time. As you navigate through the streets
of Marrakech or the ancient ruins, the AI guide provides context, historical facts, and
anecdotes, making each experience unique and personal. This approach solves the
issue of time constraints and lack of attention in traditional group tours. It allows
travelers to explore at their own pace, diving deep into aspects that intrigue them the
most.
Our solution transforms the conventional sightseeing experience into an interactive
adventure, where learning is dynamic and each exploration is a personal discovery. In
this new era of travel, we're not just visiting places; we're experiencing them like
never before.

Our Innovative
Product
At the heart of our innovative travel
experience lies the fusion of Meta Quest 3's
mixed reality capabilities and the AI-driven
insights of a virtual tour guide. This product is
designed to redefine the way travelers
interact with and understand Morocco's
historical sites.
Meta Quest Experience:
Immersive Reality: Upon wearing the
Meta Quest 3 headset, visitors are
instantly immersed in a vividly
augmented environment that overlays
the real world.
Interactive Displays: As travelers navigate
through sites like the Bahia Palace, they
encounter interactive 3D models,
historical reconstructions, and
augmented information panels that bring
the past to life.
Personalized Exploration: Each visitor can
choose their path, focusing on areas of
personal interest, be it architectural
details, historical events, or cultural
insights, making each tour a unique
experience.
Virtual AI Tour Guide:
Responsive Interaction: Powered by
ChatGPT, the virtual guide converses with
travelers, providing context, stories, and
answers to specific queries in real-time.
Multilingual Support: Catering to a global
audience, the guide offers support in
multiple languages, breaking down
language barriers in understanding
Morocco's heritage.
Cultural Insights: Beyond just facts, the AI
guide shares anecdotes, cultural
significances, and lesser-known details,
enriching the visitor's understanding and
connection to the site.
Visual Mockups:
Conceptual visuals depict travelers at
key Moroccan landmarks, engaged with
the mixed reality interface. These
visuals illustrate the seamless
integration of historical beauty and
modern technology, encapsulating the
essence of our product.
Our product is not just a tool; it's a gateway to a new
realm of exploration, where technology and heritage
converge to create a travel experience that is as
educational as it is awe-inspiring. This is the future of
cultural tourism in Morocco – immersive, interactive,
and infinitely enriching.
AUDIENCE

Target
Audience
WHO WE ARE SERVING
 R|R

step into a world

Tech-Savvy where Morocco's past
meets the future
Travelers
This group seeks novel experiences that
incorporate the latest technology. They are
always on the lookout for travel opportunities
that blend adventure with tech innovation. Our
Meta Quest 3 and AI-powered tours cater to
their desire for cutting-edge, interactive
experiences, offering a new dimension to
exploration.
History
Enthusiasts
Individuals passionate about history
and culture are constantly searching for
more immersive and informative ways
to learn about the past. Our product not
only brings historical sites to life but
also provides in-depth information and
narratives, satisfying their hunger for
knowledge and connection with history.
Cultural New Each of these segments has
a unique set of expectations
Explorers Generations from their travel experiences.
of Travelers Our product not only meets
these expectations but goes
beyond, offering a novel way
to explore and understand
Morocco's rich cultural
landscape. By leveraging
cutting-edge technology, we
provide an unparalleled
experience that is both
informative and mesmerizing,
Educational catering to the needs of a
diverse and tech-oriented
Institutions audience.
Business Model
How We Will Succeed Financially
Our business model is structured to tap into the
lucrative intersection of technology and tourism,
ensuring financial sustainability and growth. Here’s
how we plan to generate revenue:
Sales of Mixed Reality Tours
Our primary revenue stream will come from selling the
mixed reality tour experiences. Customers will pay for
the unique opportunity to explore Morocco's historical
sites through our advanced Meta Quest 3 and AI-
powered guides. Pricing will be competitive yet
reflective of the value and uniqueness of the
experience.

Partnerships with Travel Educational Packages for Merchandising and Souvenirs

Agencies and Tour Operators Institutions

We will collaborate with Targeting educational Alongside the virtual experience,

established travel agencies and
tour operators, both local and
international. These partnerships
will enable us to reach a wider
audience and offer packaged
deals, including our mixed reality
tours as a premium add-on to
standard travel packages.
institutions, we will offer
specially curated packages that
align with their curriculum
needs. These packages will
include educational tours with a
focus on Moroccan history and
culture, providing an innovative
tool for experiential learning.
we can sell themed merchandise
and souvenirs, both physical and
digital, enhancing the overall
experience and providing an
additional revenue stream.
Join Us on This
Journey
As we stand at the precipice of a new era in travel, our vision for
Morocco's tourism is not just a dream but an impending reality.
We are on the brink of transforming how the world experiences
the rich tapestry of Moroccan history and culture. But this
journey is not one we can embark on alone.
We invite you, our potential partners and supporters, to join us
in this groundbreaking venture. Together, we have the
opportunity to pioneer a travel experience that intertwines the
marvels of technology with the soul of Moroccan heritage. Our
project is more than just a business endeavor; it's a movement
to redefine cultural exploration and bring the stories of
Morocco's past into the vivid context of the present.
By supporting this venture, you're not just investing in a
business; you're championing a revolution in the travel industry.
You're helping create a platform that celebrates knowledge,
ignites curiosity, and bridges cultures. This is your chance to be
part of a story that will be told for generations to come – a story
of innovation, exploration, and the reawakening of history.