Running Head: TRADE RESEARCH

TRADE RESEARCH WRITTEN REPORT

Sukhbir Sembhi

301186923

Intl 232 SEC 001

Prof Luis Silva

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Table of Contents
Abstract............................................................................................................................................3

Overview..........................................................................................................................................3

Effective research objectives...........................................................................................................3

Analysis...........................................................................................................................................4

Research on data..........................................................................................................................4

Result...........................................................................................................................................7

Logical reasoning...........................................................................................................................13

Reference List................................................................................................................................14
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Abstract
Apple is one of the most influential and recognizable brands in the world wide, this company is

responsible for the rise with the Smartphone as I Phone. Values, at over approx $2trillion in

2021. It is also the mse valuable technology company in the world. Here, based on product and

the company is Apple, the statistical trade research has discussed in the IOS market share.

Overview
The success of the Iphone is enabled Apple for lunching new product categories, such as ipad

and others. Apple is mainly a table bridge between Smartphone and the laptop. One of the most

well-known and prominent companies in the world, Apple is the one that gave origin to the

Smartphone known as I Phone. Additionally, it is the world's most valuable technological

corporation. The statistical trade research has examined the IOS market share here based on the

product and the company, Apple. The main motive through this report To create different

visualizations as analysis on the trading market in Apple product Iphone.

Effective research objectives

● To research before ten years business strategy and complete an analysis.

● Getting different types of data do analysis using graphical visualization

● To research finding marketing strategy based on the data on IOS market share

● To create different visualizations as analysis on the trading market in Apple.

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Analysis

Research on data

Table 1: Apple I phone worldwide market shares

Apple has been searching for new methods to make money from the iPhone as sales of the

device have stalled. In 2015, it introduced Apple Watch, an I Phone accessory that monitors

numerous fitness and health parameters. Since the start of the iPhone's production, 2.2 billion

people have bought one (Tien et al. 2019). I phone sales account for more than half of the total

revenue generated by the market based on the Apple industry. Since 2019, Apple has earned

about $142 billion from phone sales. Since 2008, the company's primary revenue source has

been the more costly device, the iPhone.Then came Iphones, which helped wireless headphones

gain popularity.
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Table 2: Apple revenue based on years

Market prices are calculated by Delhi. Price is a crucial aspect for the addition of buyers in

addition to quality, which is an important point to know in order to comprehend how pricing in

different markets interact.

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Table 3: Table of I phone use market share

Apple has always been most successful in the US as the home country. In the time of increasing

the revenue depend on the regions, America is responsible for 45% depend on al revenue

generation and approximately 40% that is uniform state alone (Yun et al. 2019). This paper's

goal is to comprehend the import pattern of apples into India from 2012 to 2020. In Indi, for the

years 2014 and 2019. 54.4% of international imports come through this port (down from 46.7%

in 2019),

I Phone statistic
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I phone is Apple most valuable product and has also since 2008, has been the main source for

getting the highest revenue. Even though Apple has diverse has its main Product line and also

still it has 50% for its revenue.

I Phone revenue

Between 2008 and 2015, Apple's phone sales increased by double digits annually, yet its revenue

remained flat for five years. Sales skyrocketed in 2021, resulting in a 39% increase in revenue.

The iPhone is Apple's most valued product, and since 2008, it has also been the main way for the

company to make the most money. Even though Apple's primary product line is broad, it still

accounts for 50% of all income. Apple's phone, sales climbed by double digits each year

between 2008 and 2015. In 2021, sales soared, resulting in a 39% increase in revenue ( Yun et al.

2019).

Result
Despite the recent stagnation in Apple device sales, the number of active phone users has

increased yearly. As customers hold their phones longer, Apple has shifted its focus to services

and other long-term revenue sources. Although sales of Apple products have recently stagnated,

there are more active phone users per year (Casaccia et al. 2021). Apple has changed its focus to

services and other long-term revenue sources as people hold their phones for extended periods of

time.
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Iphone use market share

65%

47% 49%
45% 46%46%
42%
39% 40%
37% 39% 39%41% 40%
33% 34% 33% 34%
30% 29%

16 16 16 16 17 17 17 17 18 18 18 18 19 19 19 19 20 20 20 20
20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Figure 1: Phone use market share

(Source: Created by Learner)

On the above figure, here the IPHONE market shares a analyzed with the help of data.

Depending on the quartile the IOS market share has analyzed.

Iphone world wide market share

2018
Q1 2021 23%
29%

2019
22%
2020
26%

Figure 2: Analysis of Apple I phone worldwide market share

(Source: Created by Learner)

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Although sales of Apple products have recently stagnated, there are more active iPhone users per

year. Here, using data, the IPHONE market shares are studied on the previous figure. Depending

on which quartile was studied, the IOS market share.. Revenue increased by 39% in 2021 as a

result of skyrocketing sales. The iPhone is Apple's highest-selling item, and since 2008, it has

also been the main source of revenue for the business. Apple's main product range may be

extensive, but it still generates 50% of total revenue. Between 2008 and 2015, Apple's phone saw

double-digit annual sales growth. Sales increased in 2021, generating a 39% increase in revenue.

Iphone market sale rate in Apple

19.30%

13.60% 13.00%

9.60% 9.30% 9.10% 8.90%

8.80%

2014 2015 2016 2017 2018 2019 2020 Q1 2021

Figure 3: IPHONE market sale rate

(Source: Created by the learner)

Apple does not break out of all types of categories, making its too much difficult to determine

how much revenue its product has generating. Apple has seen 243% of growth in its specific

types of segment .We estimate I phones and also beats are the three types of key products in its

specific type of segments. Since it has launched 2015, Apple becomes 100 million sale
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generating till 2021. It is too difficult to calculate how much money Apple's product is bringing

in because it doesn't break out per category. In its particular types of segment, Apple has

experienced growth of 243%. In its particular sort of segments, according to our estimation, I

phones and Beats are the three main product categories. Since its launch in 2015, Apple has

generated 100 million sales and will do so through 2021.

Apple iPhone 12
Apple iPhone 12 Pro Max
Apple iPhone 12 Pro
Apple iPhone 11
Apple iPhone 12 Mini
Apple iPhone SE 2020

Figure 4: Analysis on top selling Smartphone

(Source: Created by the learner)

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Apple reveneu
123 4 5
16 1%
1%1%
14% 2% 2% 6
4% 7
16 1 6%
15 6% 6% 2
15 146% 6% 3
10% 8
6%
13 6%4 6%
6% 6%
5
12 9
14 6%11 66% 7%
10% 6%10 76%
6% 9 8 6% 10
6% 6% 9%
13
10% 11
12 8%
9%

Figure 5: Apple revenues

(Source: Created by the learner)

It is too difficult to calculate how much money Apple's product is bringing in because it doesn't

break out per category. In its particular types of segment, Apple has experienced growth of

243%. In its particular sort of segments, according to our estimation, I phones and Beats are the

three main product categories. Since its launch in 2015, Apple has generated 100 million sales

and will do so through 2021. Because Apple's product doesn't segment sales by category, it is too

challenging to estimate how much money it is making. Apple has seen growth in its specific

market segments of 243%. I phones, Beats, and its specific sectors are, in our opinion, the three

primary product categories. On the above figure has analyzed the revenue of the apple in market.
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IOS market share

26.28%
22.71%
20.47%
19.65%
19.29%
20.20%
23.95%
24.03%
24.04% 2020
22.29%
2017 2018 2019
25.48% 2016
2013 2014 2015
2012
2010 2011

1 2 3 4 5 6 7 8 9 10 11

Figure 6: Analysis on IOS market share

(Source: Created by the learner)

Apple’s new aggregation services may not every time of responsible for getting more type of

revenue generation. For apple new user of provider but here also added more type of users

depend on the percentage of the revue per year.

IOS market share

26.28%
2020
22.71%
2019
20.47%
2018
19.65%
2017
19.29%
2016
20.20%
2015
23.95%
2014
24.03%
2013
24.04%
2012
22.29%
2011
25.48%
2010

1 2 3 4 5 6 7 8 9 10 11

Figure 7: Analysis based on IOS market

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(Source: Created by the learner)

In the market, estimate that I phones, Beats, and Beats Solo are the three primary product

categories in the particular sort of niches that Apple operates in. Because Apple doesn't break out

by category, it is too impossible to measure the amount of income that its product is earning.

According to market estimates, the three main product categories in the specific market niches

that Apple targets are I phones, Beats, and Beats Solo. It is too difficult to calculate how much

money Apple's products are making because it doesn't break out by category (Singh , 2019). The

primary goal of this research is to develop various visuals as analysis of the phone trade industry.

Logical reasoning
2.2 billions of I phone have been sold since having the production began. I phone sales are too much

responsible for more than the half of the total revenue has generated by the market based on Apple

industry. I phones have been purchased by 2.2 billion people since production started. More than half of

the overall revenue produced by the market based on the Apple industry has been attributed to I phone

sales (Naqash et al. 2018). I phones, Beats, and Beats Solo are the three key product categories in the

particular market segments that Apple targets, according to market estimations. Because Apple doesn't

segment its revenue by category, it is too challenging to estimate how much money the company's goods

are producing. I phone sales have brought in approximately $142 billion for Apple since 2019. The more

expensive product, the phone, has been the company's major source of income since 2008.Apple made

over $243 billion from I phone sales since 2019. I phone is the more valuable product which has come

since 2008 the main source of the revenue.

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Reference List
Lan, B. (2021, April). Analysis of Apple’s Marketing Strategy. In 2021 6th International

Conference on Social Sciences and Economic Development (ICSSED 2021) (pp. 128-

132). Atlantis Press.

Lan, B. (2021, April). Analysis of Apple’s Marketing Strategy. In 2021 6th International

Conference on Social Sciences and Economic Development (ICSSED 2021) (pp. 128-

132). Atlantis Press.

Tien, N. H., Dat, N. V., & Chi, D. T. P. (2019). Product policy in international marketing

comparative analysis between Samsung and Apple. International Journal of Research in

Marketing Management and Sales, 1(2), 129-133.

Singh, A. P. (2019). Dynamics of Persuasion in Advertising: An Analysis of Apple

Commercials (Doctoral dissertation).

Tien, N. H. (2019). International distribution policy comparative analysis between samsung and

apple. International journal of research in marketing management and sales, 2020(1), 2.

Yun, B. S., Lee, S. G., & Aoshima, Y. (2019). An analysis of the trilemma phenomenon for

Apple iPhone and Samsung Galaxy. Service Business, 13(4), 779-812.

Casaccia, S., Revel, G. M., Scalise, L., Cucchieri, G., & Rossi, L. (2021, June). Smartwatches

selection: market analysis and metrological characterization on the measurement of

number of steps. In 2021 IEEE International Symposium on Medical Measurements and

Applications (MeMeA) (pp. 1-5). IEEE.

Naqash, F., Wani, F. J., & Bhat, I. F. (2018). Socio-Economic analysis of apple beneficiaries in

Kashmir Valley. Agro-Economist, 5(1), 13-21.

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Laestadius, L. I., Wahl, M. M., Pokhrel, P., & Cho, Y. I. (2019). From Apple to Werewolf: A

content analysis of marketing for e-liquids on Instagram. Addictive behaviors, 91, 119-

127.

Subedi, S., Jian, W., & Zhuo, G. (2018). Analysis on Apple Production and Trade of

Nepal. Noble International Journal of Business and Management Research, 2(3), 18-23.