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Lecture Topic

Introduction to innovation and creativity


Opportunity identification: the search for new idea,
Entrepreneurial imagination and creativity
The role of creative thinking, Components of creativity, Indication of creativity
The creative thinking process
Two approaches to creative problem-solving
Most common idea killers and Arenas in which people are creative
The creative climate
Innovation process
Proof of Concept (PoC)
Types of innovation
Product development and
Technology Readiness Level (TRL)
Major misconceptions of innovation, Principles of innovation
Creating new ventures
New-new approach
New-old approach
Developing personal creativity
Recognize relationships
Develop a functional perspective
Use your brains, and eliminate muddling mindsets
Design thinking
Design innovation
Technological innovation
Designing entrepreneurship, Creative design
Case study on start-ups

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