COCA-COLA HISTORY

• The product was born in Atlanta, Georgia

on May 8th 1886.
• It was invented by Dr. John Stith
Pemberton, a local pharmacist who
produced a syrup for Coca-Cola.
• He carried the product to Jacobs'
Pharmacy, where it was sampled,
pronounced "excellent" and placed on
sale for five cents a glass as a soda
fountain drink.
• 9 drinks a day were sold during this day.
 COCA-COLA HISTORY
• Carbonated water was mixed with the new
syrup to produce a drink that was at once
"Delicious and Refreshing," a theme that
continues to echo today wherever Coca-Cola
is enjoyed.
• I887 coupons are first used to promote the
brand.
 COCA-COLA HISTORY
Mr Asa Griggs Candler acquired Coca-Cola ‘s
formula and patents from John Pemberton in
1888.
In 1899, The rights to bottle Coca-Cola in most of
the United States are sold by Asa Candler to
Benjamin F. Thomas and Joseph B. Whitehead of
Chattanooga, Tennessee, for $1. Chattanooga
becomes the first city to bottle Coca-Cola under
the contract.
 COLA-COLA HISTORY
• In 1919 the first bottling plants are opened in
Europe in Paris and Bordeaux.
The Coca-Cola Company is purchased by a
group of investors led by Ernest Woodruff for
$25 million.
In 1945 “Coke” becomes a registered trademark of
The Coca-Cola Company
 COCA-COLA BEST
TELEVISION ADS EVER MADE

• “Mean” Joe Greene, 1979

• I’d Like to Buy the World a Coke, 1971
• Northern Lights, 1993

• Over the years, 3 ads became most

associated with Coca-Cola and are
generally considered among the best
television ads ever made.
 COCA-COCA PRODUCTS AND SERVICES

• Coca-Cola operates through multiple local channels.

• Coca-Cola bottling partners manufacture, package, merchandise and distribute

final branded beverages to their customers and vending partners, who then sell their
products to consumers.
COCA-COCA PRODUCTS AND SERVICES
COCA-COLA PRODUCTS
 KEY FIGURES
• As of December 31, 2016, the Company had 100,300 associates worldwide.
• Together with their bottling partners, the organization rank among the
world’s top 10 private employers with more than 700,000 system employees.
• Coca-Cola leads the beverage industry, with a portfolio featuring 21 billion-
dollar brands.
• Globally they are No. 1 provider of sparkling beverages, juices and juice
drinks, and ready-to-drink coffees.
• Coca-Cola annual revenue for 2019 was $37.266B, a 8.65% increase from
2018.
• The Coca-Cola Company is ranked on the list of top organizations for
multicultural business opportunities.
DIVERSITY
 Bibliography

BRANDS. n.d. https://www.coca-colacompany.com/brands.

Coca-Cola Revenue 2006-2020. n.d. https://www.macrotrends.net/stocks/charts/KO/coca-
cola/revenue.
Global Diversity & Inclusion Mission. n.d. https://www.coca-colacompany.com/policies-and-
practices/global-diversity-and-inclusion-mission.
SUPPLIER DIVERSITY & INCLUSION. n.d. https://www.coca-colacompany.com/shared-
future/people-values/supplier-diversity.
The Birth of a Refreshing Idea. 2020. https://www.coca-colacompany.com/company/history/the-birth-
of-a-refreshing-idea.
THE COCA-COLA SYSTEM. n.d. https://www.coca-colacompany.com/company/coca-cola-system.