AGRI KING Tractors Company Profile 2015

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AGRI KING

TRACTORS & EQUIPMENTS PVT. LTD.


AGRI KING CAPABILITIES
PROJECT OVERVIEW
The facilities of AGRI KING Tractors & Equipments Pvt. Ltd. (“the Company”) are part of a green-field project
located at Village Majholi, Himachal Pradesh in Northern India. The Company’s produces fully assembled
Tractors, Tractor aggregates including Transaxles, spare parts and accessories. The company has a production
capacity of 4,000 units per annum.

AGRI KING factory at Majholi, H.P.

PRODUCTION FACILITIES
The Company's priority is to ensure the best
quality in its products. To this end it has made a
very large investment in state of the art CNC
machinery for in-house production of the gear-
box, rear axle and hydraulic assemblies. This
ensures ready availability of genuine top-quality
spare parts for Agri King's tractors.

AGRI KING 20-55 Transaxle under assembly


PRODUCTS
The company’s original products is the AGRI KING 20-55, a 50-HP tractor. The 20-55 has undergone
comprehensive testing at the Central Farm Machinery Training and Testing Institute (CFMT&TI), Budni, Madhya
Pradesh. The 20-55 has retailed very successfully across India. In October, 2015 two new products were
launched; AK-T54 and AK-T44. Both are equipped with the proprietary AGRI KING 20-Speed (16F+4R,
patent pending), transmission. Development for additional models in the 60-HP and above range is underway.

AGRI KING Production Line


AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.
BOARD OF DIRECTORS
Mr. Pavan Kumar Verma, Chairman of the Board
Mr. Verma, a double MBA (Finance & Marketing and HR) from XLRI, Jamshedpur,
carries over 47 years of experience. He worked at Punjab Tractors Limited (PTL)
in Human Resources, Materials and General Administration, rising to the post of
Executive Director. Later, as Executive Director (Operations) at Swaraj Mazda, he
was instrumental in reviving the sick Unit. Under his stewardship PTL & Swaraj
Mazda achieved their highest turnover and profitability. Mr Verma has served on
the Boards of Swaraj Engines and Swaraj Automotives among several others.

Mr. Krishan Lal Malik, Executive Director


A Mechanical Engineer from Roorkee, an MBA from XLRI, and a fellow of Institute
of Engineers, Mr. Malik has an illustrious career spanning 45 years in the
Automotive Industry. He started at Tata Motors, then served with PTL, Swaraj
Mazda and Swaraj Automotives in Manufacturing, Quality Assurance, Material
Procurement, Vendor Development, R&D and Finance roles. Mr. Malik is our
Chief Executive and has been instrumental in the success of the project.

Mr. James Christopher Johnson, Independent, Non-Executive Director


Mr. Johnson, schooled at Bishop Cotton School, Shimla, is a leading Agriculturist,
successfully running large orchards in the Kullu Valley in Himachal Pradesh for over
50 years. With his heart and soul in the agricultural field he carries with him
invaluable experience with regard to the need of farmers and his vision on farm
mechanization. Mr. Johnson serves on the Board of a number of other well
established Companies and Associations.

Mr. Manjit Singh Khaira, Independent, Non-Executive Director


Mr. Khaira completed his B.A. and LLB from Panjab University, Chandigarh. He is a
Senior Lawyer of Punjab & Haryana High Court and has been practicing law for the
last 48 years. Mr. Khaira brings with him a wealth of experience in jurisprudence.

AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.


MANAGEMENT
Mr. Dalip Singh Kang, Vice-President
Mr. Kang is an alumnus of the Doon School and the Wharton School at the
University of Pennsylvania. He is a double Bachelor in Finance and Mechanical
Engineering. His past experience includes stints at Deutsche Bank and Credit
Suisse. He focuses on Corporate Finance. With professional experience from the
United States, Europe as well as India, Mr. Kang brings a fresh perspective to the
organization.

Mr. Anand Swarup, Vice-President - Research & Development


Mr. Swarup has a career that has spanned over 43 years across Research &
Development as well as Quality Engineering. He worked with Punjab Tractors
Limited from 1970 to 2008 where he rose to the position of Deputy General
Manager (Research & Development). During his tenure with the Swaraj Group
he also headed the Quality Assurance Department at Swaraj Engines.

Mr. Sucha Singh, Associate Vice-President - Finance & Accounts


Mr. Sucha Singh has over 30 years of experience in Finance and Accounts. He
served as General Manager (Finance & Accounts) at Jamshedpur Engineering &
Machine Manufacturing Company (JEMCO) for 7 years and has also worked as
Chief Accountant at Indian Steel & Wire Products (ISWP), Jamshedpur for 17
years.

Mr. Rajiv Kumar Sharma, Associate Vice-President - Marketing


Mr Sharma completed his B.Sc Engineering from Punjab Engineering College,
Chandigarh in 1979. He has over 33 years of experience. For a majority of those
years he has worked in Marketing, Product Servicing and Sales at Punjab Tractors
Limited where he was credited with achieving significant market share for the
Swaraj brand.

AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.


AGRI KING (20-55)
TECHNICAL SPECIFICATIONS
ENGINE
MODEL KIRLOSKAR 3R1040
TYPE 4-Stroke, 3-Cylinder, Di Diesel Engine
POWER 36.5kW/49HP
RATED SPEED 2,200 RPM
ASPIRATION Naturally Aspirated
BORE x STROKE 105 x 120 mm
DISPLACEMENT 3,120 cc
MAX. TORQUE 188Nm
AIR CLEANER Three Stage Oil Bath Type OR Dry Type
COOLING Water Cooled
HOMOLOGATION Bharat (Trem) Stage III

CLUTCH
TYPE Double Clutch
DIAMETER 280 mm
LINING Cerametalic
MISCELLANEOUS
TRANSMISSION BRAKES Oil Immersed Disc Brakes
TYPE Mechanical PARKING BRAKES Ratchet Type fully independent
SHIFTING Synchronized FRONT TYRES 7.50 x16 (8 PR)
SPEEDS 16 Forward + 8 Reverse REAR TYRES 14.9 x28 (12 PR)
CONFIG. 2x4x3 TURNING RADIUS 2.95 mtrs. (with brakes)
FROWARD 1.9 – 33.7 Km/h
REVERSE 1.8 - 26.9 Km/h DIMENSIONS
FINAL DRIVE Epicyclic Hub Reduction BALLASTED WT. 2,200 kg
TOTAL WIDTH 1,830 mm
STEERING WHEEL BASE 1,980 mm
TYPE Hydrostatic Power Steering TOTAL LENGTH 3,600 mm (Front Hook to Lower Link)
OIL SUPPLY Through independent pump
OPTIONAL FEATURES
POWER TAKE OFF  Reverse PTO & Ground PTO
TYPE 6-Spline  Side Shifting Gear Levers
SPEED Dual Speed: 540 /1000 RPM  Differential Lock
GROUND PTO 304-1624 RPM (optional)  Fully Synchronized Transmission (Synchro in Reverse)
 Front Bumper
HYDRAULICS  Custom Colour Paint
PUMP Gear type  Heavy Duty Rear Axle
DISCHARGE 28 ltrs. per minute  Adjustable Front Axle
LIFT Automatic Depth & Draft Control  Ballast Weights
LINKAGE 3-Point, Category I
CAPACITY 1,800kg at hitch point

Please Note: AGRI KING reserves the right to make changes to the above mentioned design & specifications without
prior notice.
AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.
CONSTITUENTS (20-55)
Our goal is to provide our customers with a reliable tractor which has a long and productive life. We are able to
deliver unmatched quality by making absolutely no compromise on sourcing our components from the best
vendors both in India and from abroad. We rely on established players with proven products. Our list of vendors
speaks for itself:

ENGINE
KIRLOSKAR OIL ENGINE SEALS
TRELLEBORG

POWER STEERING
OGNIBENE

ALTERNATOR/ HYDRAULICS
FUEL INJECTION PUMP BOSCH
BOSCH

CLUTCH
LUK
BEARING
FAG/ INA/ ABC/ NRB

TRANSMISSION
AGRI KING
CROWN WHEEL & PINION
SYNCHRONIZER BHARAT GEARS
GRAZIANO (OERLIKON)

Please Note: AGRI KING reserves the right to make changes to the above mentioned vendors without prior notice.

AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.


THE TECHNOLOGY(20-55)
To this date, the Indian Tractor Market is replete with obsolete technology that is decades old and the Indian
Customer has to bear the brunt. The Company intends to carve a niche for itself by delivering cost-effective,
State-of-the-Art Technology in the fast growing 40 H.P. and above tractor segment. The AGRI KING 20-55 is
our first step in this direction.

AGRI KING 20-55 CORE ATTRIBUTE CUSTOMER ADVANTAGE!

PRODUCTIVITY: MORE WORK


24 SPEEDS
RELIABILITY: LESS DOWNTIME
SYNCHROMESH
GEARBOX
ECONOMY: LOW OPERATING COST

STATE OF THE ART Designed to help its owner


TECHNOLOGY DO MORE, FOR LESS!

The AGRI KING 20-55 incorporates proven State-of-the-Art technology currently being used very successfully
in Europe. It's sophisticated transmission with 24 Speeds and Synchromesh Technology is designed to cut
operating costs, increase the tractor's life and deliver consistent returns on investment to its owner.

24 SPEEDS (16 FORWARD, 8 REVERSE): Depending on the operation, a tractor may be driven at one of
several available speeds to optimize work output. Competing Indian tractors have 10 Speeds (8 Forward, 2
Reverse). The AGRI KING 20-55 is the only tractor that offers 14 additional Speeds, i.e. a total of 24 Speed
Options (16 Forward, 8 Reverse) as standard-fit.

Wheel Slippage at Speed#7


Number of Fwd. Speeds
in Typical Tractor (8)

Additional Fwd. Speeds


offered by AGRI KING (+8)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
16 Forward Speeds in an AGRI KING 20-55 (Speeds are not to scale, speeds in Km/h)

Consider a scenario, where during field operation, the driver notices that at Speed #7, the tractor's wheels
loose traction and begin to slip in the soil. What options does he have?

OPTIONS AVAILABLE WITH TYPICAL TRACTOR AGRI KING ADVANTAGE!

OPTION 1 OPTION 2 OPTION3


CONTINUE AT SPEED #7 SWITCH TO SPEED #5 SWITCH TO SPEED #6
 Wheel Slippage continues  Wheels slippage avoided  Wheel slippage avoided
 Limited Work output BUT...  Operation at ideal speed
 Unproductive Engine output  Tractor is much slower now  Finish your task quicker
 Greater Fuel consumption  Takes longer to finish tasks
 Greater Transmission wear  More fuel consumed/task SAVE TIME REDUCE WEAR
 Greater Tyre wear  Greater wear SAVE FUEL INCREASE LIFE

AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.


SYNCHROMESH GEAR BOX(20-55)
Gearbox Technology has come a long way since the invention of the gearbox in the late 19th Century. Today,
Synchro Mesh Technology is common in cars with Manual Transmissions.
In India, we observe that the tractor market has lagged abysmally in adopting modern Gearbox Technology.
Only a handful of foreign manufacturers are willing to provide Synchro Mesh technology as an add-on at
exorbitant cost. Several Indian tractors till today still use Sliding Mesh Transmission - as a consequence the
uninformed customer bears the brunt of a lack of affordable modern technology. We at AGRI KING are
determined to challenge the status-quo!

EVOLUTION OF STANDARD-FIT GEARBOX TECHNOLOGY


IN THE INDIAN TRACTOR MARKET
AGRI KING 20-55

TOMORROW
OTHER 50-55 H.P. MODELS (IN INDIAN MARKET)

TODAY

SYNCHRO MESH
YESTERDAY  Uses Synchronizers for
seamless engagement
CONSTANT MESH  Accommodates larger
 Uses Dog-clutch for better number of speeds in gearbox
engagement
 Uses Helical Gears for Lower AGRI KING ADVANTAGE!
Transmission Losses  Much lower noise levels
 Wear and tear of gears is
SLIDING MESH DISADVANTAGES significantly reduced
 Earliest form of transmission  Gear shifting is not seamless  Transmission Life increases
 Uses Spur type gears  Significant grinding occurs  Driver is able to shift gears
 Gears used in engagement &  Gearbox is noisy seamlessly just like in a car!
also for power transmission  High component wear
 Affects Transmission life
DISADVANTAGES  Extra driver effort required
 Gears crash into each other
when shifting - Very noisy
 Very high component wear
 Shorter Transmission life
 High Transmission losses
 Driver experiences a lot of
difficulty in shifting gears

“Tomorrow’s technology at today’s price”


AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.
HEAD TO HEAD (20-55)
The Company takes great pride in offering a product that sits at the pinnacle of its category in terms of
performance. At the same time we have not wavered in pursuance of our commitment to affordability.

FEATURES
ISO 9001:2000 COMPANY

MODEL AGRI KING JOHN DEERE NEW HOLLAND FARMTRAC ARJUN SWARAJ SONALIKA
20-55 5050 3630 60 555 855 DI60Rx Sup.

HORSEPOWER 50 HP 50 HP 50 HP 50 HP 50 HP 50 HP 50 HP

TRANSMISSION Synchro Constant Constant Constant Constant Sliding Constant


Mesh Mesh Mesh Mesh Mesh Mesh Mesh

SPEED 16 Forward 8 Forward 8 Forward 8 Forward 8 Forward 8 Forward 8 Forward


SELECTION 8 Reverse 4 Reverse 2 Reverse 2 Reverse 2 Reverse 2 Reverse 2 Reverse

FORWARD 1.9 - 33.7 3.1 - 32.2 3.1-30.9 2.9-31.0 3.1 - 30.8 3.4 - 31.6 2.7-31.9
SPEEDS (Km/h)

REVERSE 1.8 - 26.9 4.1 - 14.3 4.3-15.6 4.2-14.9 4.6 - 13.2 4.7 - 15.5 3.5-13.9
SPEEDS (Km/h)

PTO SPEEDS 540/1000 540 540 540 540 540 540


(Rpm)

LIFTING 1,800 Kg 1,400 Kg 1,500Kg 1,050 Kg 1,600 Kg 1,700 Kg 1,600 Kg


CAPACITY

TYRES FRONT 7.50-16 7.50-16 6.00-16 6.00-16 6.00-16 6.00-16 6.00-16

TYRES REAR 14.9-28 14.9-28 14.9-28 14.9-28 14.9-28 14.9-28 14.9-28

NOTE: Information has been obtained from Company Websites, Dealership listings, Brochures and Surveys. AGRI KING Tractors does not take
responsibility for the accuracy of the information represented by third parties.

PREMIUM FEATURES AS STANDARD FITMENTS


In addition to the features listed in the table above, the Company offers a
host of premium features as standard fittings in all variations of the 20-55:
 Epicyclic Hub Reduction
 Oil Immersed Disc Brakes
 Power Steering
 Deluxe (Adjustable) Seat
 And many more…

Customers also have the option to additionally purchase features that


include side shifting gear levers, additional synchronizer, differential lock,
reverse PTO, adjustable front axle etc.

“Agri King 20-55 offers Much More”

AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.


AGRI KING AS AN INVESTMENT
At AGRI KING we insist that customers look upon the ownership of our tractor as a very lucrative investment.
We help that investment grow by adding value at each step of the product's lifecycle.

UNBEATABLE PRICE
 VALUE FOR MONEY: As a new entrant in the market, the AGRI KING is much more
affordable than competing tractors produced by established brands. We help the
customer save on the first day!

GET MORE FOR LESS


 PREMIUM FEATURES come as standard fitments in all AGRI
KING tractors. Unlike competing tractors we do not charge
customers extra. Wet Brakes, Power Steering, Deluxe Seat,
Trailer hook, Extra-fine Wire Mesh, 540/1000 PTO

HIGHER PRODUCTIVITY
 MORE WORK OUTPUT: Optimal speed
(16 Fwd.) choice helps finish work faster
 DIVERSE APPLICATIONS: Customers can
do multiple jobs in a single day

RETURN ON
INVESTMENT
LOWER DOWNTIME
 PROVEN PRODUCT: Used in Europe
 STRONG WARRANTY: We work to
keep your machine running 24x7
 PREMIUMVENDORS: Best in quality

ECONOMY OF USE
 LOWER FUEL CONSUMPTION: Through optimal speed
selection, low wheel slippage, customers save up to 20%
 LONGER TYRE LIFE: Minimal wheel slippage has helped
increase tyre life by 30% in the field

TOMORROW's TECHNOLOGY,TODAY's PRICE


 BENEFIT FROM 24 SPEED SYNCHROMESH GEARBOX: As early adopters of this
technology in India, today we are promoting its use by fully absorbing its cost
 INCREASING IN VALUE: As the technology continues to find strong mainstream acceptance
the capital value of a pre-owned AGRI KING (both 24 & 20 speed transmission) will appreciate
with time, thereby, limiting or even overcoming the impact of depreciation!

AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.


AK-T54 (New!)
TECHNICAL SPECIFICATIONS
ENGINE
MODEL KIRLOSKAR 3R1040
TYPE 4-Stroke, 3-Cylinder, Di Diesel Engine
POWER 36.5kW/49HP
RATED SPEED 2,200 RPM
ASPIRATION Naturally Aspirated
BORE x STROKE 105 x 120 mm
DISPLACEMENT 3,120 cc
MAX. TORQUE 188Nm
AIR CLEANER Three Stage Oil Bath Type
COOLING Water Cooled
HOMOLOGATION Bharat (Trem) Stage III

CLUTCH
TYPE Dual Clutch
DIAMETER 280 mm
LINING Cerametalic
MISCELLANEOUS
TRANSMISSION BRAKES Oil Immersed Disc Brakes
TYPE Mechanical PARKING BRAKES Ratchet Type fully independent
SPEEDS 16 Forward + 4 Reverse FRONT TYRES 7.50 x16 (8 PR)
CONFIG. 4 x 2x2 REAR TYRES 13.6 x28 (12 PR)
FROWARD 1.8 – 30.7 Km/h TURNING RADIUS 3.9 mtrs.
REVERSE 2.5 - 13.5 Km/h
FINAL DRIVE Epicyclic Hub Reduction DIMENSIONS
BALLASTED WT. 2,070kg
STEERING TOTAL WIDTH 1,720 mm
TYPE Hydrostatic Power Steering WHEEL BASE 2,130 mm
OIL SUPPLY Through independent pump TOTAL LENGTH 3,670 mm (Front Hook to Lower Link)

POWER TAKE OFF OPTIONAL FEATURES


TYPE 6-Spline  Side Shifting Gear Levers
SPEED 540 RPM  Differential Lock
GROUND PTO 163-2,765 RPM  Front Bumper
REVERSE PTO Available  Custom Colour Paint
 Heavy Duty Rear Axle
HYDRAULICS  Adjustable Front Axle
PUMP Gear type  Ballast Weights
DISCHARGE 24 ltrs. per minute
LIFT Automatic Depth , Draft & Mixed Control
LINKAGE 3-Point, Category I
CAPACITY 1,500kg at hitch point

Please Note: AGRI KING reserves the right to make changes to the above mentioned design & specifications without
prior notice.
AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.
AK-T44 (New!)
TECHNICAL SPECIFICATIONS
ENGINE
MODEL KIRLOSKAR 3R 810 NA2
TYPE 4-Stroke, 3-Cylinder, Di Diesel Engine
POWER 29.1kW/39HP
RATED SPEED 2,200 RPM
ASPIRATION Naturally Aspirated
BORE x STROKE 96 x 112 mm
DISPLACEMENT 2,430 cc
MAX. TORQUE 144Nm
AIR CLEANER Dry Type
COOLING Water Cooled
HOMOLOGATION Bharat (Trem) Stage III

CLUTCH
TYPE Dual Clutch (Optional)
DIAMETER 280 mm

TRANSMISSION MISCELLANEOUS
TYPE Mechanical BRAKES Oil Immersed Disc Brakes
SPEEDS 16 Forward + 4 Reverse PARKING BRAKES Ratchet Type fully independent
CONFIG. 4 x 2x2 FRONT TYRES 6.00 x16 (8 PR)
FROWARD 1.8 – 30.7 Km/h REAR TYRES 13.6 x28 (12 PR)
REVERSE 2.5 - 13.5 Km/h TURNING RADIUS 3.7 mtrs.
FINAL DRIVE Epicyclic Hub Reduction
DIMENSIONS
STEERING BALLASTED WT. 1,980kg
TYPE Hydrostatic Power Steering (Optional) TOTAL WIDTH 1,720 mm
OIL SUPPLY Through independent pump WHEEL BASE 2,040 mm
TOTAL LENGTH 3,628 mm (Front Hook to Lower Link)
POWER TAKE OFF
TYPE 6-Spline OPTIONAL FEATURES
SPEED 540 RPM  Side Shifting Gear Levers
GROUND PTO 163-2,765 RPM  Differential Lock
REVERSE PTO Available  Front Bumper
 Custom Colour Paint
HYDRAULICS  Heavy Duty Rear Axle
PUMP Gear type  Adjustable Front Axle
DISCHARGE 24 ltrs. per minute  Ballast Weights
LIFT Automatic Depth , Draft & Mixed Control
LINKAGE 3-Point, Category I
CAPACITY 1,500kg at hitch point

Please Note: AGRI KING reserves the right to make changes to the above mentioned design & specifications without
prior notice.
AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.
SALES NETWORK
1
The Company currently has over 50 points of sale across India, and it intends to increase this number to 75
during the current financial year. The Company is also engaged in the export of its tractors and tractor
aggregates.

JAMMU & KASHMIR


HIMACHAL PRADESH Jammu Awantipur
Majholi / Nalagarh Samba Purkhoo

PUNJAB
Batala Mansa
Bhucho Mandi Raikot
Chamkaur Sahib Rampura Phul HARYANA
Jalandhar Ropar Ambala
Devigarh Sirhind Fatehabad
Kharar Shivani

BIHAR
Arrah
Gopalganj
RAJASTHAN Kathiar
Sri Ganganagar Siwan
Raniganj
UTTAR PRADESH
Ghazipur Ambedkarnagar Kanpur
GUJARAT Fatehpur Robertganj Unnawon
Anand Surat Gorakhpur
Ankleshwar CHHATTISGARH
Halvad Bilaspur

MADHYA PRADESH
MAHARASHTRA Dabra Karera Morena Harda
Ahmednagar Sangamner Hatpipliya Mandsaur Ujjain Astha
Daund Shahda Indore Ratlam Gohargang
Hingoli Sholapur
Latur Vaijapur ANDHRA PRADESH
KARNATAKA Akividu
Athani
Warangal (Telangana)
Gokak
1
Figure is as on 1st October, 2015. Jamkhandi Dealers

TAMIL NADU AGRI KING Plant


Cudda Lore

AGRI KING Tractors and Equipments Pvt. Ltd.


Works : Village, Majholi, Teh. Nalagarh (H.P.)
+91-8427684603 | +91-172-2747285/280
www.agrikingtractors.com
info@agrikingtractors.com
AGRI KING TRACTORS AND EQUIPMENTS PVT. LTD.
Works: Village, Majholi, Tehsil Nalagarh, District Solan, Himachal Pradesh-174101 (India)
Office: SCO 196-197, 2nd Floor, Sector 34-A Chandigarh-160022 (India)
+91-172-2747285/280 | info@agrikingtractors.com | www.agrikingtractors.com

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