Giving Back with Free

Water
As an ad guru and serial entrepreneur in the water bottle manufacturing, I
believe in creating a brilliant presentation to start a free water distribution
company. The water will be offered to customers for free, generating revenue
by selling the ad space on the bottle.

by sud akell
Our Mission and Vision
Mission
Provide the highest quality of
free drinking water to all
communities while
generating revenue for
socially impactful causes.
Vision
A world where free, safe, and
healthy drinking water is
accessible to everyone,
creating a positive impact on
society and the environment.
Values
Transparency, Social
Responsibility, Equality, and
Sustainability.
Market Analysis
The Bottled Water
Industry
Estimated at USD 215.12 billion
in 2020 and projected to reach
USD 307.27 billion by 2028, with
a CAGR of 4.51% over the
forecast period.
The Drinking Water
Crisis in Developing
Countries
More than 2.2 billion people lack
access to safe drinking water,
with a disproportionate impact on
women and children, who spend
hours each day collecting water.
The Plastic Waste
Problem
It is estimated that by 2050, there
will be more plastic in the ocean
than fish. Bottled water is a major
contributor to this problem.
Business Model and Revenue
Stream
1 The Model 2 The Revenue Stream

Offer free drinking water in Bottled water ad space sales,

high-traffic public areas, partnerships with corporate
generating revenue by selling sponsors, and philanthropic
ad space on the bottles. donations.

3 Sustainability
Use of eco-friendly and reusable materials to reduce the
environmental impact of disposable plastic bottles.
Logistics and Distribution Strategies
Equipment and Supplies

Procure and distribute water-tanks, filters, and

reusable water bottles to selected locations.

1 2 3

Location Scouting Distribution

Identify high-traffic public spaces and locations Regularly refill and maintain water tanks and
with minimal access to free drinking water. bottles, ensuring a steady supply of fresh clean
drinking water.
Marketing and Advertising Plan
Brand Story
Tell the story of the company
and its mission to show our
commitment to the cause.
Social Media
Campaigns
Create campaigns to generate
awareness and promote the
brand through Facebook,
Instagram, and TikTok.
Outdoor Advertising
Use billboards, transit ads, and
street teams to generate brand
awareness and reach more
people in our target audience.
Partnerships and Collaborations
Corporate Partnerships
Collaborate with socially
responsible businesses to
promote the brand and generate
revenue through philanthropic
donations.
NGO Partnerships
Partner with NGOs to provide
sustainable drinking water
solutions in developing countries.
Community
Collaborations
Partner with local communities to
promote access to free drinking
water and create a sustainable
impact.
Projected Impact and Future Outlook

Social Impact Economic Impact Environmental Impact

Provide free access to clean
drinking water for
communities in need,
reducing cases of water-borne
diseases, and saving lives.
Generate employment
opportunities, support local
suppliers and businesses, and
contribute to the growth of
the water industry.
Promote the use of reusable
water bottles, reduce the
production and disposal of
plastic bottles, and contribute
to the global fight against
plastic waste.