Lybrate Pharma Soutions Deck

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 19

India’s Most Trusted

Health Engagement Platform


Credentials
15 Million+
Monthly Unique Active Patients

Former Digital Partner


400,000+ Indian Medical Association
Registered HCPs

Awarded One of the Most Innovative


Companies in Healthcare*

Ratan Tata,
Nexus Venture Partners,
Tiger Global Number 1 Medical
App#
* One among the 10 across the globe; # One among the 25 apps to be selected across categories in Indian iOS App Store
Lybrate has Two Interfaces

Patient HCP
Interface Interface
A Social Networking
Platform for HCPs Only.

400,000 Registered HCPs

HCP Networking and


Discuss Cases
Ask a
Free Question

This Feature Connects Both Platforms


SNO. Speciality Total Registered Monthly Active
1 GP/CP 92640 58150

2 Emergency Medicine 9600 5860


3 Dentists 42200 25560
Doctor
4 Paediatrics 18200 11670 Breakup
5 Gynecology 16150 9850
6 General Surgery 11520 6850
7 Orthopaedics 11840 7650
8 Ophthalmology 11430 6356
9 Dermatology 9700 5500
10 ENT 7600 4650
11 Cardiology 5160 3850
12 Gastro 2900 1800
13 Pulmonology 2500 1200
14 Endocrinology 2200 1250
15 Neurology 1900 950
16 Oncology 1700 1000
17 Others 55800 38620
Total 303400 190766
B2B PRODUCTS

Customized Solutions
HCP Interface

VMR
(VIRTUAL MEDICAL REP)
High Impact/High Frequency Time Bound Campaign
Build an HCP Community
Rationalize FF Cost OR ICE
Amplify In Clinic Connect OR (INTEGRATED CUSTOMER ENGAGEMENT)
Cover Uncovered HCPs Digital Patient Support & Adherence Program
Sample to Doctors
Research with Doctors
CSP
(CAMPAIGN SPECIFIC SOLUTIONS)
Book an Appointment Tab
Call Centre Management
Social Media and Website Integrations
VMR (Virtual Medical Rep) on Lybrate GoodMD
Advert on Feed
Advert in Messaging
Maximize Frequency & Engagement Maximize Reach & Engagement
VMR - Extended Reach
Deployed with all VMR Campaigns

#1 - #2 - #3-
App Push Notification SMS E Mail
VMR - Dr Messaging Flow
Screen 1 Screen 2

Campaign
profile name
Content
title
Content
Description
Feedback
Question
Options for
Feedback
Question

Campaign profile name in


Content title preview in push notification
push notification
KPIs for VMR

- Dr Views
- Dr Reach
- Dr Engagements
- Demographics of Views/Engaged Docs
- Detailed Analytics of Engagement
- Avg Time Spent
- Frequency of Doctor Views
- Dr Feedback
- Brand Lift Study*
- Social Listening Report**

* Optional (Can be done via External Agency also at Additional Cost)


*Applicable for Campaign Duration more than 8 Weeks
HCP Feedback HCP Comments

ILLUSTRATION

VMR
Virtual Medical Rep
Proprietary Tool of
Lybrate via Messaging
Tab on Dr Profiles on
Platform
VMR - Dr Messaging - Sample Dashboard
VMR - Dr Messaging - Sample Dashboard
Illustrations
Virtual Medical Rep - Banner in Feed
Piramal for Its Brand Supradyn wanted to Reach Out to all GP/CPs interested in seeking Sample and then seek
feedback and develop a long term connect with them.
Virtual Medical Rep - Dr Messaging
Sanofi for its Brand Allegra wanted to create a community of GP/CPs who were not covered physically via their
Fieldforce and drive engagement amongst them
Some of Our Pharma Clients
THANK YOU!

You might also like