MITSUBISHI MOTORSABOUT MITSUBISHI MOTORS Mitsubishi Motors is the sixth biggest automaker in Japan and the sixteenth in the world and has a headquarters in Tokyo. This company has an annual turnover of 1.92 trillion JPY and deals in both cars and heavy vehicles. It has a presence in all categories of cars such as hatchbacks, SUVs and sedans. ‘Some of the top products of the company include Mitsubishi Pajero, Lancer, Eclipse and Outlander. The company sells around 926,000 car units per year and sells them across 160 countries across the world. Mitsubishi Motors maintains its prominent position in the market by critically analyzing and reviewing the SWOT analysis The company manufactures cars in 5 factories which are located in 3 countries in the world each of which is fully owned subsidiaries and they co-own another 10 factories where their cars are manufactured in various locations. ‘The company has also been lately involved in research on alternative energy and vehicles like hybrid cars and electric cars. Some of their recent electric cars have received a favorable response from the market.SWOT ANALYSIS S Sener CUSTOMER-CENTRIC HISTORY POSITIONING. ATTENTION TO DETAIL O Chron) THE DEMAND FOR HYBRID CARS DEMAND FOR SMALLER CARS FOCUS ON EMERGING MARKETS NEW TRENDS, NEW CUSTOMERS FROM ONLINE CHANNELS WwW ences ETHICS OF OPERATIONS LEADERSHIP CHALLENGES LACK OF PRESENCEIN SMALLER CARS SUSPENSION OF NUNEROUS MODELS = ies COMPETITION INCREASING COSTS. POLITICAL CLIMATE LOCAL DISTRIBUTORS.