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Full Download Test Bank For Exploring Marketing Research 11th Edition PDF Full Chapter
Full Download Test Bank For Exploring Marketing Research 11th Edition PDF Full Chapter
Full Download Test Bank For Exploring Marketing Research 11th Edition PDF Full Chapter
7. The goal of a CRM system is to describe customer relationships so that managers can access
information themselves.
ANS: T REF: Decision Support Systems
NAT: BUSPROG: Analytic
ANS: F
A decision support system requires both databases and software.
9. A data warehouse is the multitiered computer storehouse of current and historical data.
10. Input data can come from internal sources of the organization, but not from external sources.
ANS: F
Input data come from both internal and external sources.
13. Global information systems allow management to track the whereabouts of delivery personnel.
ANS: F
This describes global positioning satellite (GPS) systems.
14. Scanner data refers to the accumulated records resulting from point of sale data recordings.
ANS: F
Web tracking is a legal activity in which marketing researchers monitor trends and information posted
by consumers that pertains to the company’s brand or products.
ANS: F
Predictive analytics refers to linking computerized data sources to statistical tools that can search for
predictive relationships and trends, allowing for more accurate predictions of consumers’ opinions and
actions.
17. A party that maintains Web sites on the World Wide Web is called a content provider.
19. Environmental scanning entails all information gathering designed to detect changes in the external
operating environment of the firm.
20. Data and information can be delivered to consumers or other end users via either primary technology
or secondary technology.
ANS: F
Data and information can be delivered via either pull technology or push technology.
21. Market dynamism represents the rate of change in environmental and competitive factors.
22. Data files in cloud storage can only be accessed through a company’s Intranet.
ANS: F
Data files in cloud storage are directly accessible via the Internet.
23. Proprietary marketing research refers to research projects conducted to study specific company
problems.
ANS: T REF: Decision Support Systems
NAT: BUSPROG: Analytic
24. UPC refers to bar-coded information containing product information that can be read by optical
scanners.
25. A search-engine optimizer mines data from in-store point-of-sale data recordings.
ANS: F
A search-engine optimizer mines Internet data to provide consulting to firms who wish to move up the
listing of hits for terms related to their product category.
MULTIPLE CHOICE
2. Which term describes a subset of data and information that actually has some explanatory power to
enable effective decisions to be made?
a. knowledge
b. intellectual capital
c. market intelligence
d. decision support system
ANS: C REF: Data, Information, and Intelligence Equal Value
NAT: BUSPROG: Analytic
4. The data characteristic that refers to the degree to which data represent the true situation is known as
.
a. timeliness
b. completeness
c. quality
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Wisconsin it gave us a Peck for Governor and Vilas for Senator. In
Michigan it gave us Winans for Governor and gave us a Democratic
Legislature, and will give us eight electoral votes for President.
In 1889 in Ohio it gave us James Campbell for Governor, and in
1891, to defeat him it required the power, the wealth and the
machinery of the entire republican party. In Pennsylvania it gave us
Robert E. Pattison. In Connecticut it gave us a Democratic Governor,
who was kept out of office by the infamous conduct of the Republican
party. In New Hampshire it gave us a Legislature, of which we were
defrauded. In Illinois it gave us a Palmer for Senator and in Nebraska
it gave us Boyd for Governor.
In the great Southern States it has continued in power Democratic
Governors and Democratic Legislatures. In New Jersey the power of
the Democracy has been strengthened, and the Legislature and
executive are now both democratic.
In the great State of New York it gave us David B. Hill for Senator
and Roswell P. Flower for Governor.
With all these glorious achievements it is the wisest and best party
policy to nominate again the man whose policy made these successes
possible. The people believe that these victories, which gave us a
Democratic House of Representatives in 1890 and Democratic
Governors and Senators in Republican and doubtful states, are due
to the courage and wisdom of Grover Cleveland. And so believing,
they recognize him as their great leader.
In presenting his name to the Convention it is no reflection upon
any of them as the leaders of the party. The victories which have been
obtained are not alone the heritage of those States; they belong to the
whole party. I feel that every Democratic State and that every
individual Democrat has reason to rejoice and be proud and applaud
these splendid successes.
The candidacy of Grover Cleveland is not a reflection upon others;
it is not antagonistic to any great Democratic leader. He comes
before this Convention not as the candidate of any one State. He is
the choice of the great majority of Democratic voters.
The Democracy of New Jersey therefore presents to this
Convention, in this the people’s year, the nominee of the people, the
plain, blunt, honest citizen, the idol of the Democratic masses,
Grover Cleveland.
AMERICAN POLITICS.
BOOK IV.
PARLIAMENTARY PRACTICE.
Declaration of Independence.
Samuel Adams,
John Adams,
Massachusetts Bay.
Robert Treat Paine,
Elbridge Gerry.
Stephen Hopkins,
Rhode Island, etc.
William Ellery.
Roger Sherman,
Samuel Huntington,
Connecticut.
William Williams,
Oliver Wolcott.
William Floyd,
Philip Livingston,
New York.
Francis Lewis,
Lewis Morris.
Richard Stockton,
John Witherspoon,
New Jersey. Francis Hopkinson,
John Hart,
Abraham Clark.
Robert Morris,
Benjamin Rush,
Benjamin Franklin,
John Morton,
Pennsylvania. George Clymer,
James Smith,
George Taylor,
James Wilson,
George Ross.
Cesar Rodney,
Delaware. George Read,
Thomes McKean.
Samuel Chase,
William Paca,
Maryland.
Thomas Stone,
Charles Carroll, of Carrollton.
George Wythe,
Richard Henry Lee,
Thomas Jefferson,
Virginia. Benjamin Harrison,
Thomas Nelson, jr.,
Francis Lightfoot Lee,
Carter Braxton.
William Hooper,
North Carolina. Joseph Hewes,
John Penn.
Edward Rutledge,
Thomas Heyward, jr.,
South Carolina.
Thomas Lynch, jr.,
Arthur Middleton.
Button Gwinnett,
Georgia. Lyman Hall,
George Walton.
Resolved, That copies of the Declaration be sent to the several
assemblies, conventions, and committees or councils of safety, and to
the several commanding officers of the Continental Troops: That it
be PROCLAIMED in each of the United States, and at the Head of the
Army.—[Jour. Cong., vol. 1, p. 396.]
Articles of Confederation.
ARTICLES OF CONFEDERATION.