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    The document outlines a marketing activity for a new eco-friendly running shoe. The target audience is joggers, athletes, and trekkers. The communication objective is to spread awareness about the shoes' uniqueness, quality, plastic-free and biodegradable materials, and extra pair of laces. The message is "Discover Your Eco-Friendly Shoes" and promotes a 10-minute free trial period in malls. The media plan includes billboards near parks, YouTube ads on fitness channels, and social media reels. A fitness influencer will be the message source.

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    The document outlines a marketing activity for a new eco-friendly running shoe. The target audience is joggers, athletes, and trekkers. The communication objective is to spread awareness about the shoes' uniqueness, quality, plastic-free and biodegradable materials, and extra pair of laces. The message is "Discover Your Eco-Friendly Shoes" and promotes a 10-minute free trial period in malls. The media plan includes billboards near parks, YouTube ads on fitness channels, and social media reels. A fitness influencer will be the message source.

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    9 views2 pages

    Marketing - Activity Edited

    Uploaded by

    sirujahmed
    The document outlines a marketing activity for a new eco-friendly running shoe. The target audience is joggers, athletes, and trekkers. The communication objective is to spread awareness about the shoes' uniqueness, quality, plastic-free and biodegradable materials, and extra pair of laces. The message is "Discover Your Eco-Friendly Shoes" and promotes a 10-minute free trial period in malls. The media plan includes billboards near parks, YouTube ads on fitness channels, and social media reels. A fitness influencer will be the message source.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    ACTIVITY

    Principles of Marketing

    12/6/2023

    GROUP MEMBERS

    M Rafae

    Muhammad Abu Bakr

    Ali Zafar

    Fakhir Ahmed
    Product: Running shoes

    TARGET AUDIENCE
    The target audience are ones who do jogging and running exercise, athletes
    and trekkers; it’s also for daily use.

    COMMUNICATION OBJECTIVE
    The objective is to spread awareness about the uniqueness and quality of
    product; the joggers are plastic free, materials used are biodegradable, also there is an extra-
    pair of laces with a different color.

    MESSAGE
    “DISCOVER YOUR ECO-FRIENDLY SHOES”

    👉Ten minutes free trial in the mall👈

    "It's not just a typical free trial; you can wear it confidently in the mall
    for a full 10 minutes, allowing you the freedom to go anywhere. This
    distinctive feature is designed to ensure that you truly experience
    comfort and convenience."

    MEDIA
     Bill boards near parks where people use to do exercise in morning
     YouTube ads on channels like “oladoc” and “bilal kamoka fitness” which
    give online fitness classes.
     Reels on Instagram, TikTok and Facebook.

    MESSAGE SOURCE
    Fitness influences like “Faizi Khan”, as he is a great source of inspiration for
    fitness enthusiasts in Pakistan.

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