TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES- MANILA

Ayala Blvd. corner San Marcelino St. Ermita,1000 Manila, Philippines

College of Industrial Technology
Food and Apparel Technology Department

Reaction Paper 2

Submitted by:
Del Rosario, Marielle Kaye P.

Submitted to:
Prof. Bernadeth B. Gilbor

November 7, 2023
 PLANNING, EVALUATING ADVERTISING AND SALES PROMOTION
REACTION PAPER 2

The first reporter, Bunny Bachicha, discusses the topic Market Planning. I cannot hear
mostly what bunny said but what I understood in her reporting, market planning is all about
assessing opportunities and resources, determining its objectives and developing a plan for
implementation and control. According to the report, marketing planning is the process of
projecting and developing a strategy for the future. It is also an ongoing activity. This is due to
the fact that marketing is not a single act but a continual activity. The second reporter, Diana
Sibuan, discusses evaluating advertising. The reason why marketers advertise their products is to
inform, persuade, and remind the consumers. While the third reporter, Mary Joy Tamayo,
discusses Sales promotion and its kinds. Sales promotion is a direct contact between the
promoter and the prospect leads. The topics that stuck in my mind are differences between each
kinds of sales promotion. Tools coupons are the discounted prices, Deals are usually form by two
or groups of products, Premiums are items offered free or at a minimum cost alongside the
purchase of a product, Contests and Sweepstakes are for the prices, Samples are to induce trial of
new product, Point-of-purchase displays are store aisles for decades and Rebates are some type
of reimbursement of the cost of a product. All of the group reporters were somewhat able to
explain and deliver their topic as they mostly read their script and notes while reporting. They
also give situational examples in each of their parts. Their PowerPoint is simple and accurate.
Also, it is very colorful as it helps energized the audiences. Most of the parts in PowerPoint can
be easily read from the back and not wordy compared to the other group. All in all, the reporters
are okay and the PowerPoint is good.