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Good Governance Final
Good Governance Final
Corporation
Introduction:
now recognized as a pivotal factor in shaping how businesses interact with the broader
and social responsibility have emerged as pivotal factors in shaping the economic,
organizations, both public and private, operate efficiently and ethically. Simultaneously,
social responsibility entails a commitment to contribute positively to society, addressing
not only profit-driven motives but also ethical and sustainable practices.
businesses to act in a way that benefits society as a whole. It is the belief that
The alignment of good governance and social responsibility is a strategic imperative for
communities, all of whom have increasingly high expectations for ethical conduct,
This research seeks to explore the interconnected dynamics of good governance and
reputation, the research aims to provide valuable insights that can guide businesses
towards a more sustainable and socially responsible future. In doing so, the research
also aspires to equip marketing management students with the knowledge and tools
necessary to not only excel in their careers but also contribute to a more ethical and
The research will begin by exploring the individual concepts of good governance and
practices to foster a culture of social responsibility and, in turn, enhance their marketing
endeavors. Through a blend of theoretical analysis and real-world case studies, the
management.
Ayala Mall Corporation (AMC) is the largest shopping mall operator in the Philippines,
with over 30 malls nationwide. AMC is a subsidiary of Ayala Corporation, one of the
AMC is known for its high-quality shopping experience, as well as its commitment to
sustainability and social responsibility. AMC malls are home to a wide variety of stores
and restaurants, including both international and local brands. The malls also feature a
AMC is also a leader in sustainability and social responsibility. The company has
implemented a number of initiatives to reduce its environmental impact and to give back
to the community. For example, AMC malls use renewable energy sources, such as
solar and wind power. The malls also have recycling programs and water conservation
measures in place.
AMC is a significant contributor to the Philippine economy. The company employs over
30,000 people and generates billions of pesos in revenue each year. AMC malls are
responsibility is the Ayala Corporation. Founded in 1834, Ayala is one of the oldest and
globally.
Ayala Corporation is relevant for several reasons. It's one of the oldest and largest
and development. The company operates in various sectors such as real estate,
Philippines. The company is known for its high-quality shopping experience, its
offering a world-class experience that inspires and enriches the lives of our customers.
Vision: To be the leading shopping mall operator in the Philippines, known for our
innovative and sustainable malls that create value for our customers, shareholders, and
Objectives:
Core values:
Integrity: AMC is committed to doing the right thing in every decision and action. The
company believes that integrity is essential to building trust with its customers,
Customer obsession: AMC is committed to providing its customers with the best
experience.
to be the best in the industry, and it is constantly looking for ways to improve its
Teamwork: AMC believes that teamwork is essential to success. The company fosters
new ways to improve its products, services, and operations. AMC believes that
innovation is essential to staying ahead of the competition and to meeting the needs of
its customers.
Ayala Mall Corporation is a retail industry company. It is the largest shopping mall
operator in the Philippines, with over 30 malls nationwide. Ayala Malls is known for its
responsibility.
It helps to promote Philippine culture and heritage. Ayala Malls are often home to
Philippine-owned stores and restaurants, and they often host cultural events.
It is a major player in the retail industry. Ayala Malls are popular shopping
subsidiary of Ayala Corporation, one of the largest and most respected conglomerates
in the Philippines. Ayala Corporation is known for its commitment to good governance
operations.
heritage, it is a major player in the retail industry, and it is a leader in sustainability and
social responsibility.
Good Governance Practices
A. Transparency
Operational transparency:
•AMC publishes its code of conduct on its website, which outlines the company's
•AMC has a whistleblowing policy that encourages employees to report any suspected
wrongdoing.
•AMC holds regular stakeholder engagement sessions to gather feedback and input
Financial transparency:
•AMC discloses its financial statements on a timely basis and in accordance with all
applicable regulations.
Decision-making transparency:
•AMC has a board of directors that is composed of independent and qualified members.
•AMC's board of directors meets regularly to discuss and approve major decisions.
to build trust with its stakeholders and ensures that it is operating in a responsible and
ethical manner.
was awarded the PSE's Best Listed Company for Corporate Governance. This award is
given to companies that have demonstrated outstanding performance in corporate
governance.
AMC is building trust with its stakeholders and ensuring that it is operating in a
B. Accountability
governance, including accountability. The company takes responsibility for its actions
and decisions, and it is transparent about its performance. AMC also holds itself
Code of Conduct: AMC has a Code of Conduct that sets forth the company's
expectations for the ethical and responsible behavior of its directors, officers, and
The Board is composed of independent directors who have the expertise and
financial reporting process and internal controls. The Audit Committee is composed of
independent directors who have the financial expertise necessary to fulfill their duties.
identify, assess, and manage risks to the company. The program is overseen by the
Compliance: AMC has a compliance program in place to ensure that the company
complies with all applicable laws and regulations. The program is overseen by the
In 2019, AMC was cited by the Securities and Exchange Commission (SEC) for
violations of the Philippine Securities Regulation Code. AMC promptly addressed the
SEC's concerns and implemented new measures to ensure compliance with the laws.
In 2020, AMC was criticized for its handling of the COVID-19 pandemic. AMC
responded to the criticism by implementing new health and safety measures in its malls
C. Ethical Practices
Ayala Mall Corporation (AMC) is committed to upholding the highest ethical standards
in its business practices. The company has a Code of Conduct that sets forth its
expectations for the ethical and responsible behavior of its directors, officers, and
Conflicts of interest: AMC has a policy in place to prevent and manage conflicts of
interest. The policy requires directors, officers, and employees to disclose any potential
conflicts of interest and to avoid engaging in activities that could create a conflict of
interest.
Bribery and corruption: AMC has a zero-tolerance policy on bribery and corruption.
The company prohibits its directors, officers, and employees from engaging in any form
of bribery or corruption.
Anti-competitive behavior: AMC complies with all applicable competition laws and
regulations. The company prohibits its directors, officers, and employees from engaging
Fair treatment: AMC treats all of its stakeholders fairly, including its customers,
employees, suppliers, and investors. The company prohibits its directors, officers, and
a sustainability policy in place that outlines its goals and initiatives for reducing its
AMC demonstrates its commitment to ethical practices in the following specific ways:
The company has a whistleblowing policy in place to encourage employees to report
AMC provides ethics training to all of its directors, officers, and employees.
The company has an Ethics Committee that is responsible for overseeing the
D. Shareholder Engagement
regular basis.
questions.
Customer surveys and feedback: AMC regularly conducts customer surveys to gather
feedback on its services and facilities. The company also encourages customers to
Employee surveys and town hall meetings: AMC conducts regular employee surveys
to gather feedback on the company's work environment, culture, and compensation and
benefits program. The company also holds town hall meetings to keep employees
needs and to ensure that they are meeting the company's standards.
Here are some specific examples of how AMC has involved its stakeholders in decision-
making processes:
When AMC was developing its new sustainability strategy, the company consulted with
its customers, employees, suppliers, and community leaders to get their input. The
company also held a town hall meeting to answer questions and address concerns.
When AMC was deciding where to build its new mall, the company consulted with
community leaders and residents to get their input. The company also held a public
AMC regularly meets with its suppliers to discuss their needs and to ensure that they
are meeting the company's standards. The company also involves its suppliers in the
development of new products and services. For example, when AMC was developing its
new line of green products, the company met with its suppliers to discuss their
the reasons why the company is so successful. By involving its stakeholders, AMC is
able to make better decisions that are aligned with the needs and expectations of all of
its stakeholders.
CHAPTER 5: SOCIAL RESPONSIBILITY INITIATIVES
A. Environmental Sustainability
implemented a number of eco-friendly practices in its malls across the Philippines. Here
Use of renewable energy: AMC has installed solar panels in a number of its malls,
Education and outreach: AMC educates its employees and customers about
In 2017, AMC announced an ambitious target of achieving carbon neutrality by 2022 for
its commercial properties. As of 2023, the company has already reduced its net
emissions by 72%, equivalent to 202,296 t-CO2e. The company is on track to meet its
target and become one of the most sustainable real estate companies in the
Philippines.
social responsibility strategy. The company believes that it has a responsibility to protect
the environment and make a positive impact on the world. By implementing eco-friendly
practices, AMC is helping to reduce its environmental impact and create a more
sustainable future.
B. Community Engagement
Ayala Mall Corporation (AMC) is involved in a number of initiatives that support social
to the poor, donating medical equipment to hospitals, and sponsoring health awareness
campaigns.
Livelihood: AMC supports various livelihood initiatives, such as providing training and
Culture and arts: AMC supports various cultural and arts initiatives, such as
sponsoring art exhibitions, providing grants to artists, and promoting traditional Filipino
Sports: AMC supports various sports initiatives, such as building sports facilities,
Malls nationwide. The program aims to help social enterprises grow their businesses
Ayala Cares: This is a corporate social responsibility program that supports various
causes, such as education, health, and the environment. AMC has partnered with
Education, the Philippine Red Cross, and the World-Wide Fund for Nature.
Ayala Foundation: This is the philanthropic arm of Ayala Corporation, the parent
company of AMC. Ayala Foundation supports various programs that promote education,
Ayala Young Leaders: This is a youth development program that provides training and
AMC's involvement in these initiatives is part of its corporate social responsibility (CSR)
strategy. The company believes that it has a responsibility to give back to the
communities where it operates and to help make a positive impact on the lives of the
AMC's CSR initiatives have had a positive impact on the communities where it operates.
For example, the company's education initiatives have helped to improve the quality of
health initiatives have helped to improve the health of millions of people. And the
company's livelihood initiatives have helped to create jobs and improve the incomes of
thousands of families.
sustainability. The company believes that by supporting social development, it can help
C. Employee well-being
Ayala Mall Corporation (AMC) is committed to the well-being of its employees. The
Here are some examples of AMC's social responsibility initiatives in terms of employee
well-being:
Health and wellness programs: AMC offers a variety of health and wellness programs
to its employees, including health insurance, fitness classes, and wellness webinars.
The company also has a clinic on-site where employees can receive medical care.
Work-life balance programs: AMC offers a variety of work-life balance programs to its
employees, including flexible work arrangements, parental leave policies, and time off
for sick leave and personal days. The company also has a number of employee
resource groups that support employees with different needs, such as working parents,
programs to help its employees grow and develop their skills. The company also offers
tuition reimbursement and other financial assistance to employees who are pursuing
further education.
in the communities they serve through its community engagement programs. The
company also offers paid time off for employees to volunteer their time to community
organizations.
AMC's social responsibility initiatives in terms of employee well-being are designed to
create a healthy and supportive work environment for its employees. The company
believes that healthy and happy employees are more productive and engaged, and that
Here are some specific examples of how AMC's social responsibility initiatives have
AMC's health and wellness programs have helped employees to lose weight, reduce
AMC's work-life balance programs have helped employees to achieve a better balance
between their work and personal lives. This has led to reduced stress levels and
AMC's employee development programs have helped employees to develop new skills
in the communities they serve. This has led to increased employee satisfaction and
engagement.
AMC's commitment to the well-being of its employees is one of the reasons why the
company is a great place to work. AMC's social responsibility initiatives help to create a
D. CSR PROGRAMS
Ayala Corporation Assistance Program: Provides essential relief items, shelter, and
Ayala Corporation's Greenbelt Urban Farm: Transforms idle spaces within the mall
into lush, productive gardens to promote urban agriculture and sustainable living.
activities within the mall every Friday to promote mental health and well-being.
but also to the company's reputation as a responsible corporate citizen actively engaged
CHAPTER 6:
individuals and families, improved their quality of life and enhanced community
resilience.
energy adoption, and waste reduction efforts have not only reduced their ecological
footprint but also set examples for sustainable business practices in the retail industry.
initiatives like Art Walk and Art in the Park has not only celebrated local talent but also
contributed to the preservation and enrichment of cultural heritage within the
Support for Small Businesses: Ayala Corporation's support for local artisans and
small businesses has helped stimulate economic growth within the regions they
operate. By providing a platform for these enterprises, the company has contributed to
Mental Health and Well-being: Initiatives like "Feel Good Fridays" have played a role
in promoting mental health and well-being. By offering relaxation activities and fostering
Ayala Corporation's dedication to GG and CSR practices has earned the company
Philippine Green Building Council (PHILGBC) Awards: Ayala Malls has been honored
by PHILGBC for its commitment to green building design and sustainable practices.
Corporate Social Responsibility Awards: The company has received multiple CSR
Environmental Excellence Awards: Ayala Corporation has been acknowledged for its
customer service has resulted in awards and recognitions from various institutions.
Champion of Filipino Art and Culture: Ayala Corporation has received recognition for
its promotion of local art and culture, celebrating Filipino talent and heritage.
In summary, Ayala Corporation GG and CSR practices have had a significant positive
impact on local communities, the environment, and the well-being of its stakeholders.
supporting small businesses has earned them numerous accolades and certifications,
retail industry. These recognitions not only affirm their commitment but also inspire
In summary, Ayala Mall Corporation has the positive impacts of good governance (GG) and
corporate social responsibility (CSR) practices on local communities, the environment, and the
well-being of stakeholders. The chapter highlights the notable impacts and recognitions
Ayala Corporation's CSR initiatives have had a profound impact on local communities through
reduced ecological footprint and set examples for sustainable business practices in the retail
industry.
The company's commitment to cultural promotion through initiatives like Art Walk and Art in the
Park has not only celebrated local talent but also contributed to the preservation and enrichment
of cultural heritage within the communities they serve. Ayala Corporation's support for local
artisans and small businesses has helped stimulate economic growth within the regions they
operate.
Initiatives like "Feel Good Fridays" have played a role in promoting mental health and well-
Ayala Corporation's dedication to GG and CSR practices has earned the company numerous
awards, certifications, and recognitions, including LEED Certification, Philippine Green Building
Awards, Customer Service Excellence Awards, Champion of Filipino Art and Culture, and
Good governance (GG) and corporate social responsibility (CSR) practices are essential for
Corporation, a leader in responsible business practices, GG and CSR can have a profound
and disaster response, making a positive difference in the lives of many. The company's
for sustainable business practices. Ayala Corporation has also promoted cultural promotion and
supported local artisans and small businesses, stimulating economic growth and preserving
cultural heritage.
In addition, Ayala Corporation's dedication to GG and CSR practices has been recognized with
world.
Overall, the positive impacts of Ayala Corporation's GG and CSR practices are a clear example
Ayala Mall's commitment to good governance and social responsibility has far-reaching positive
impacts on society, the environment, and its stakeholders. By upholding ethical standards,
engaging with local communities, supporting employee well-being, and pursuing sustainable
practices, Ayala Mall has positioned itself as a recognized leader in responsible corporate
citizenship.
Ayala Mall's multifaceted CSR initiatives address a diverse range of social and environmental
diversity, and supporting small businesses. These initiatives have earned Ayala Mall numerous
awards and certifications, affirming its commitment to responsible business operations and
sustainability leadership.
In summary, Ayala Corporation's GG and CSR practices have had a significant positive impact
Overall, Ayala Mall's success in implementing good governance and CSR practices
demonstrates that businesses can play a vital role in sustainable development and positive
social transformation. Ayala Mall's journey serves as a model for other organizations aspiring to
navigate the complex terrain of modern business while making positive contributions to society.