Saleh Ali F.

Awwad
PO Box 317 Zip 11623 - Amman, JORDAN Email: sawwad58@gmail.com Phone: (M) + 962 79 5381261 (L) + 962 6 4203722 To obtain a challenging position in a growth oriented organization that will enable me to utilize my experience and skills for organizational growth and help me reach higher echelons SYNOPSIS Meticulous and highly accomplished professional with over 22 years of extensive experience in Business Development Management in MENA Region with multi-functional expertise in Sales, Marketing, Supply Chain and Finance in handling diversified product categories including Spare Parts for ,Pumps , Compressors , Oil Rigs ,PLC , DCS , SCADA Systems , Heavy Machinery , Trucks & Gas Turbines across different business models such as Distributors, Franchise and Operating - Fix it & Start up; Result oriented decisive leader to maintain high quality standards to meet challenges of this fast-paced, high-turn industry; Persuasive communicator with exceptional management skills with ability to relate to people at any level of business and management; Tendency to thrive in dynamic and fluid environments while remaining pragmatic and focused; Highly ethical, trustworthy and discreet

Developed solid significant business in the Middle East & North Africa markets (Levant, Libya, Yemen, Egypt GCC etc...) Demonstrated organizational skills and ability to prioritize multiple and complex tasks, often with conflicting deadlines. Exercise a high degree of discretion, mature judgment, and tact in handling issues of a sensitive nature. Strong leadership, problem solving, planning, team building and project management skills CORE COMPETENCIES Supply Chain & Franchise Management . Sales , After sales & Marketing Business Development Management in MENA Markets Go-to-Market Strategy Business Start-ups & Fix it P&L Responsibility Revenue Management Change Management Brand Management Strategic Planning & Visionary Leadership Process & Team Management Communication Skills Detail Oriented Due Diligence EXECUTIVE HIGHLIGHTS

Efficiently and productively analyzed all the tasks undertaken Closed a Multimillion Dollars Deals, made the company profitable last 4 years Successfully established new 3 offices in different territories such as Egypt, Libya, Yemen, plus Outlets in Sharjah & Abudhabi . Added a new business core to company range of products such as Gas Turbines Parts , for Oil , Gas , Drilling & Power Generation Industries . Added new marketing tools such as ISO Certificate, Website, Advertisement campaigns, Brochures, CD Price list , Trade Shows Assisted in implementation of marketing plans by monitoring and advising sales department Added new supporting product to the Lubricants which is private label in Oil Filters for Automotive Contacted and follow up with World manufacturers of Filters and Aftermarket , OEM of Spare Parts Confidence, diligence and ability to take on challenging roles Excellent decision making skills with a positive approach

EDUCATION & CREDENTIALS

B.E with specialization in Mechanical from NED University of Engineering in 1981

TRAININGS

Independent Distributors Association Member, Dallas, USA Gas Turbines & Engines Basics by Motortech, Hamburg, Germany QA/QC - HSE Oriented . Basics of Marketing, Cairo, Egypt Intensive Course of Filters India Purolator Ananad Group-India Advance Management training course by Al-Khorayef Group-KSA Human Relations, Kuwait University, Dr. Abdo Bardaweel, Kuwait COMPUTER PROFICIENCY

Microsoft IBM

: :

Windows XP , Vista & Windows7 AS400

PROFESSIONAL EXPERIENCE

CONTROL LINKS ENGINEERING , Amman , Jordan ( Jun.10- Present ) Spare Parts Division Manager , ( Reporting to M D ) ( www.controllinks.com )

control, Pricing policy (in coordination with the management), and warehouse & personnel management . Insure to delver on time , Products , Supply & After Sales services to end-users . Maximize profit through the effective operation of the spare parts division Provide excellent customer service support through MENA Region . Ensure smooth logistics supply & distribution and minimize order to delivery lead time Prepare accurate forecasts to ensure maximum availability and minimum delivery Create market awareness of Genuine & Aftermarket spare parts and brand building Train and follow up on the development of division team Source competitive replacement and OEM spare parts Prepared, discussed, finalized and signed multi million contracts on Mutual Consent & Price Agreements basis with Oil, Gas , Power Generation & Drilling Companies in the region Follow up account receivables with Finance dept and maintained minimum A/R figures Maintain a reasonable budget forecast based on KPI of revenue and outcome of the division .

Manage the entire gamut of spare parts operations from Supply Chain , Sales , Marketing, Inventory

GULFPARTS DISTRIBUTION FZCO., Dubai, UAE Subsidary of Al-Khorayef Group KSA ( www.alkhorayef.com ) Assistant G. M. (Reporting to Managing Director) Key Deliverables:

(Jan02- Jun.10)

Implemented appropriate annual sales and business plans on KPI scale . Monitored sales performance in order to achieve designated annual target Organized annual budget to all territories outlets and Head Office Approved the entire sales related administration, financial, procurement & logistics requirements Monitored different territories performance and follow up their requirements from H.O Maintained high quality of performance and updated with latest information to develop sales skills Maintained and monitored sales margin to ensure profitability to company Reviewed sales reports with concerned departments Prepared, discussed, finalized and signed multi million contracts on Bids , Mutual Consent & Price Agreements basis with Oil, Gas & Drilling Companies in the region Frequently visited territories to assist TSM in strong bond with key customers Follow up account receivables with Finance dept and maintained minimum A/R figures Monitored AS400 procedure in related to company process Attended Board Meetings on quarterly basis in Saudi Head Quarter

EMIRATES LUBE OIL CO., Sharjah, UAE Subsidary of G.G.I.Co Group UAE ( www.ggicouae.com ) International Marketing Manager (Reporting to General Manager) Key Deliverables:

(Jun94 Jan02)

Recommended best methods of marketing policies according to market needs and requirements to the management Assisted in preparing the launch of new product by marketing tools such as media, seminars, giveaways or intensive materials depending on markets Managed and participated sponsorship of different sports activities in Sharjah such as Power Boat race in Khaled Lagoon (2) times in 1998 & 1999, Horse Race & Car Race in desert rally in UAE

Involved in 36 countries within Middle East, North & East Africa, CIS and Far East

AL-UNS AUTO SPARE PARTS, Sharjah, UAE Sales Manager (Reporting to General Manager) Key Deliverables:

(Jun89 May94)

Reviewed and endorsed SMS content of competency profiles of all Contractors Safety Management System (SMS) In charge of the whole procedure of different Japanese , Korean , USA and German automobiles Automotive Spare Parts sales Travelled to Far East & Turkey to assisit in sourcing Parts from assorted vendors . Managed 6 Van Salesmen responsible for distributing to local distributors within UAE market. Handled daily sales and collection of payments and advised the new products to be added to the range according to new models of vehicles

KUWAIT AIRWAYS, Kuwait Flight Attendant (Reporting to Flights Supervisor) Key Deliverables:

(May81 May89)

Managed and implemented health, safety & environment initiatives and actively participated in the resolution of issues relating to the same PERSONAL DETAILS Date of Birth Languages Known Location Preference Reference : : : : 6th February, 1958 English, Arabic and Urdu Middle East / North Africa Available upon request