Professional Documents
Culture Documents
Business Plan
Business Plan
i
DECLARATION
This business project is my original work and to my best knowledge has not been previously
submitted
For the award a degree, diploma or any certificate of the KNEC examination.
Declaration by supervisor:
The business project has been submitted to the Kenya National Examination Council with my
prior approval as EASA business project supervisor.
Name :
Signature :
Date :
ii
DEDICATION
I dedicate this business plan to my mother and not forgetting the rest of my family too and my
friends who have been walking with me through since I started writing the plan to my business.
To my lecture too for been there in case I needed any question and clarification.
And to the Almighty God for his blessings, knowledge, protection, and guidance in preparing
My business plan.
iii
ACKNOWLEDGEMENT
This is a sum total of what I have learn from all who have taught me, both great and small.
I am grateful for all the inspiration and encouragement I got from my family and friends and
To my lecturer, Mr. Anthony Njagi, for his wisdom and patience during my study and writing.
iv
Contents
1. CHAPTER ONE...............................................................................................................................1
1.1 BUSINESS NAME..........................................................................................................................1
1.2 BUSINESS DESCRIPTION...............................................................................................................1
1.3 BUSINESS LOCATION AND ADDRESS............................................................................................1
1.4 THE FORM OF BUSINESS OWNERSHIP.........................................................................................1
1.5 PRODUCT AND SERVICES.............................................................................................................2
1.6 JUSTIFICATION OF THE OPPORTUNITY.........................................................................................2
1.7 INDUSTRY.....................................................................................................................................2
1.8 ENTRY AND GROWTH STRATEGY.................................................................................................3
2. CHAPTER TWO-MARKETING PLAN................................................................................................4
2.1 CUSTOMERS.................................................................................................................................4
2.2 MARKET SHARE............................................................................................................................4
2.3 COMPETITORS.............................................................................................................................5
2.4 ADVERTISING AND PROMOTION.................................................................................................5
2.5 PRICING STRATEGIES...................................................................................................................6
2.6 SALES AND TACTICS.....................................................................................................................6
2.7 DISTRIBUTION STRATEGY.............................................................................................................7
3. CHAPTER THREE-ORGANISATIONAL PLAN.....................................................................................8
3.1 ORGANISATIONAL STRUCTURE....................................................................................................8
3.2 ORGANISATIONAL CHART............................................................................................................8
3.3 MANAGER AND QUALIFICATIONS................................................................................................9
3.4 RECRUITEMENT, TRAINING AND PROMOTIONS........................................................................11
3.5 LICENCES, PERMITS AND BY LAWS.............................................................................................12
3.6 SUPPORT SERVICES....................................................................................................................13
3.7 OTHERS......................................................................................................................................13
4. CHAPTER 4.
OPERATIONAL PLAN...........................................................................................................................14
4.1 PRODUCT OR SERVICE DESIGN AND DEVELOPMENT.................................................................14
4.2 PRODUCTION OR OPERATIONAL FACILITIES AND CAPACITY......................................................14
4.3 RAW MATERIALS AND SUPPLIES................................................................................................15
4.4 PRODUCTION PROCESS..............................................................................................................15
4.5 PRODUCTION & SERVICE STRATEGIC PLAN................................................................................16
4.6 REGULATIONS AFFECTING OPERATIONS....................................................................................17
4.7 LICENSES AND PERMITS.............................................................................................................17
v
4.8 ENVIRONMENTAL REGULATION................................................................................................17
4.9 INTERNATIONAL CIVIL AVIATION AUTHORITY (ICAO) REGULATIONS........................................17
4.10 SAFETY REGULATIONS...............................................................................................................17
5. CHAPTER FIVE.............................................................................................................................17
5.1 Operational/Production Plan.....................................................................................................17
5.2 ESTIMATION OF WORKING CAPITAL..........................................................................................18
5.3 LOANS AND INTEREST REPAYMENT...........................................................................................19
PREPERATION PF CASH FLOW PROJECTION.........................................................................20
PREPARATION OF PROFORMA STATEMENTS AND BALANCE SHEET..............................22
PROFORMA INCOME STATEMENT FOR YEAR 1 AND 2........................................................22
LUMINIOUS HELICOPTER MAINTENANCE.............................................................................23
CALCULATION OF BREAK EVEN POINTS................................................................................23
CALCULATION OF PROFITABILITY RATIOS..........................................................................25
5.7 DESIRED FINANCING..............................................................................................................27
5.8 PROPOSED CAPITALISATION...............................................................................................27
5.9 POSSIBLE THREATS TO THE BUSINESS..............................................................................27
REFFERENCES...............................................................................................................................27
vi
EXECUTIVE SUMMARY
The intended business venture will operate under the name Luminous Helicopter Maintenance.
The firm’s headquarters will be located in Wilson airport Nairobi. The company will focus
On becoming the market leader in the industry in which it operates. The firm will specialize
In offering air maintenance services to individual and institutional customers. The ideal
individual
Customers for the firm include high-end clients. Conversely, institutional customers will
comprise
Different corporate entities such as media houses. The firm will differentiate its operations by
offering unique services. This goal will be achieved by giving customized air maintenance
services.
The firm intends to achieve substantial growth within the target market. This goal will be
Achieved by incorporating effective strategic management practices. Through direct contact
advertisements and posters
vii
1. CHAPTER ONE
BUSINESS DESCRIPTION
INTRODUCTION
1.1 BUSINESS NAME
Luminous Helicopter Maintenance.
1
1.5 PRODUCT AND SERVICES
The luminous helicopter maintenance will entail with provision of helicopter maintenance
services. The maintenance will be both scheduled and unscheduled maintenance. The
maintenance services will include overhauling, inspection, replacement and defect rectification.
The firm will seek authorization from respective governments before entering these markets.
Thus the firm will seek licenses from the governments. This move will minimize interference of
the firm’s operation by the relevant authorities.
The table below shows cost of services;
SERVICE TYPE OF SERVICE COST(KSH)
NUMBER
1. Engine (powerplant) maintenance 13,000,000
2. Rotor blade inspection and repair 8,000,000
3. Landing gear maintenance 16,000,000
4. Airframe maintenance 11,000,000
5. Hydraulic system maintenance 12,000,000
6. Flight instruments/ avionics 13,000,000
maintenance
7. Exterior paint jobs 14,000,000
8. Line maintenance 11,000,000
TOTAL 98,000,000
1.7 INDUSTRY
The business will be under the aviation industry. The aviation industry started two thousand
years ago. Helicopter tourism is a new dimension of tourism. The tours are offered to the
passengers/tourist by the helicopters over the popular places in a country
2
GOALS OF THE BUSINESS
SHORT TERM GOALS;
1. To provide quality helicopter maintenance services.
2. To compete favorably with other businesses.
3. To satisfy customer demands.
3
2. CHAPTER TWO-MARKETING PLAN
2.1 CUSTOMERS
The potential customers to the business include media houses, tycoons’ politicians and
tourist coming in the county. The above customers will get the best services regardless of
there religion or gender.
MARKET SHARES
11%
28%
21%
15%
25%
4
2.3 COMPETITORS
Due to the fact the above-mentioned competitors are already established and have gained
market popularity, Luminous helicopter services have strategies in place to counter this.
Such strategies include giving out discounts, well equipped facility, cheap and affordable
Services.
NAME OF THE
BUSINESS STRENGTH WEAKNESSES
AIRWORKS KENYA Offers high quality services. Poor working conditions
LIMITED Offers a variety of discounts Bad customer relations.
Good pricing.
5
2.5 PRICING STRATEGIES
This business will practice penetration pricing i.e., setting a low price to enter the market
then raise it later. Price will depend with the destination and distance from Wilson
airport.
The price will fluctuate due to high demand of the services and also according to
government taxation rates.
To maintain a competitive pricing level which will ensure adequate profit to keep
the business running and retain customers, pricing of goods and services will
depend on;
The profit margins
Pricing of competitors
The production and purchasing costs
Demand of the products and services
Government policy.
2.6 SALES AND TACTICS
The company’s main objective is to maximize profits through the services.
The sales tactics to be used will include the following;
6
2.7 DISTRIBUTION STRATEGY
The business will offer all helicopter maintenance services. This will include overhauling,
repairs, and replacement of parts. The approved engineers will work together with the
technicians to offer maintenance procedures for helicopter components such as the rotor blades,
power plant, airframe, landing gears, hydraulic systems and the instruments. This will include
visual checks and all tests. This will be other scheduled and unscheduled maintenance. Minor
modifications will also be done under the approval of the Kenya Civil Aviation Authority.
7
3. CHAPTER THREE-ORGANISATIONAL PLAN
3.1 ORGANISATIONAL STRUCTURE
Luminous helicopter maintenance will focus on entrenching effective organizational
structure and management. Thus, the firm will adopt a flat organizational structure by
establishing some departments. The adoption of the flat by need to establish effective
reporting relationships. The chart below illustrates the firm’s organizational structure.
Chief executive
Officer
Vice President
Human
Finance Engineering Marketing
IT manager resource
manager manager manager
manager
8
3.3 MANAGER AND QUALIFICATIONS.
The management will adopt the transformational leadership philosophy. This philosophy
will be implemented by integrating different aspects such as intellectual stimulation,
inspirational motivation and individual consideration in the leadership process.
The philosophy will enable the organization to achieve the desired goals by
increasing the level of employee motivation.
2. VICE PRESIDENT
There will be one vice president.
QUALIFICATIONS
Master’s degree in air transport management.
Effective transformational managerial skills.
Five years’ experience in air travel operations.
DUTIES
Ensuring that subordinates adhere to the stipulated operational procedures
and standards.
Overseeing the different financing activities such as budgeting.
9
3. FINANCE MANAGER
There will only be one manager.
QUALIFICATIONS
Master’s Degree in finance.
Four years’ experience as a financial manager.
Registered with local recognized accounting bodies.
DUTIES
Overseeing the different financing activities such as budgeting.
4. ENGINEERING MANAGER
There will be only one engineer manager.
DUTIES
Overseeing the safety of the clients by upholding the aircraft safety
and maintenance standards.
5. MARKETING MANAGER
There will be only one marketing manager.
QUALIFICATIONS
Master’s degree in marketing.
Three years’ experience as a marketing manager in air transport.
DUTIES
Managing marketing activities.
10
7. HUMAN RESOURCE MANAGER
There will be only one human resource manager.
QUALIFICATIONS
Master’s Degree in human resource management.
Three years’ experience as HR manager in a large company.
DUTIES
Chairing the formulation of human resource policies.
8. SUBORDINATE EMPLOYEES
The subordinates will be assigned responsibilities by their respective managers.
3.4 RECRUITEMENT, TRAINING AND PROMOTIONS
RECRUITEMENT
Recruitment will be done by the head of human resource management.
Qualifications will be based on academic qualification and working experience.
Advertisement through newspaper, social media will be made when there is need for recruitment.
Applications will be through emails. Shortlisting to be made at an agreed date through the media
as mentioned.
Communication on date of interviews will always be through our company’s website and sums.
Interviews will be done and feedback if one is successful to be made on the same day.
TRAINING
The firm will train its workforce continues to equip them with additional and relevant knowledge
and skills. The firm will be adopt off the job training and on the job training approaches.
On the job training will ensure that employees learn by doing. Conversely, off the job training
will be implemented by undertaking vestibule training by organizing internal training workshops.
These approaches will improve the employees’ efficiency in executing the assigned job roles.
PROMOTION
Promotions of employees will be based on academic qualifications, years of service and
commitment.
REMUNARATION AND INCENTIVES
The employees will have basic salary and allowances as follows;
11
PERSONNEL(KSH) BASIC ALLOWANCES GROSS
SALARY(KSH (KSH) SALARY(KSH)
)
1. CHIEF EXECUTIVE 60000 House allowance 5000 68000
OFFICER Commuter allowance –
3000
2. VICE PRESIDENT 48000 House allowance – 54000
5000
Commuter allowance –
2000
12
3.6 SUPPORT SERVICES
The following business advisers and support services will be incorporated in our firm;
LAWYER
This is set to aid in any legal matters that concern the business entity.
BANKING SERVICES
Banking services will be offered by Equity bank Langata Branch.
3.7 OTHERS
Electrical power supply will be provided by Kenya power and lighting company which is
situated near business premises.
13
4. CHAPTER
4. OPERATIONAL PLAN.
4.1 PRODUCT OR SERVICE DESIGN AND DEVELOPMENT
The floor plan of the premises with in which the firm operates will be designed masterfully. One
of the issues that the firm will consider in the designing process entails the floor plan. First, the
firm will ensure that the office furniture and computer systems are situated strategically. This
aspect will aid in ensuring that the office space is utilized optimally.
4.2 PRODUCTION OR OPERATIONAL FACILITIES AND CAPACITY
The company will have facilities that will generally help the business to run effectively. The
equipment include:
16
The maintenance personnel will undergo training after every five to six months to increase their
competence.
5. CHAPTER FIVE
5.1 Operational/Production Plan
A production plan is a course of production action which an entrepreneur intends to implement
in order to achieve business objectives and represent the enterprise best.
Pre-Operational Costs
17
PARTICULARS AMOUNT (Ksh)
Licenses 300,000
Stationary 150,000
Advertisements 300,000
Insurance 300,000
TOTAL 2,034,000
CURRENT ASSETS
CURRENT LIABILITIES
18
5.3 LOANS AND INTEREST REPAYMENT
The loan will be provided by ABSA bank and will be re-payed within a 24-months period and will have
a 12% interest rate.
19
5.4 PREPERATION OF CASH FLOW PROJECTION YEAR
ONE.
January February March April May June July August September October November
Cash balance 0 440,167 264,334 230,501 119,668 142,335 185,002 208,669 -11,664 -10,997 777
Cash Inflow
Cash
Sales(service 1,100,000 300,000 550,000 680,000 1,100,000 1,200,000 1,300,000 850,000 1,000,000 2,000,000 2,500
charges)
Debtors 60,000 13,000 25,000 300,000 150,000 70,000 45,000 30,000 50,000 65,000 10
Total cash
1,160,000 753,167 839,334 1,210,501 1,369,668 1,412,335 1,530,002 1,088,669 1,038,336 2,054,003 3,287
inflow
Cash outflow
Raw Materials 30,000 5,000 90,000 70,000 120,000 180,000 200,000 120,000 80,000 300,000 400
Creditors 25,000 60,000 500,000 100,000 78,000 150,000 60,000 50,000 100,000 90
Salaries 305,500 305,500 305,500 305,500 560,000 640,000 645,000 645,000 640,000 645,000 645
Advertising 10,000 15,000 2,000 45,000 120,000 100,000 85,000 50,000 65,000 45,000 30
Licenses 200,000 0 0 0 0 0 0 0 0 0
Telephone 6,000 10,000 4,000 15,000 25,000 15,000 18,000 10,000 12,000 13,000 21
Stationery 3,000 12,000 6,000 13,000 18,000 43,000 35,000 28,000 12,000 14,000 15
Insurance 12,000 15,000 10,000 15,000 120,000 35,000 42,000 36,000 34,000 40 45
Electricity/
7,000 5,000 10,000 6,000 43,000 15,000 25,000 30,000 35,000 38,000 45
water
Loan
121,333 121,333 121,333 121,333 121,333 121,333 121,333 121,333 121,333 121,333 121
Installments
Total cash
719,833 488,833 608,833 1,090,833 1,227,333 1,227,333 1,321,333 1,100,333 1,049,333 1,276,373 1,412
outflow
Net Balance 440,167 264,334 230,501 119,668 142,335 185,002 208,669 -11,664 -10,997 777,630 1,875
20
5.5 PREPERATION OF CASH FLOW PROJECTION
YEAR 2.
Februar Novembe
January March April May June July August September October December
y r
267,33
Cash balance 0 443,167 236,501 135,668 160,335 203,002 226,669 6,336 7,003 795,630 1,893,29
4
Cash Inflow
Cash
1,103,00 550,00 1,100,00 1,200,00 1,300,00 2,000,00
Sales(service 300,000 680,000 850,000 1,000,000 2,500,000 2,800,00
0 0 0 0 0 0
charges)
Debtors 60,000 13,000 28,000 300,000 150,000 70,000 45,000 30,000 50,000 65,000 10,000 200,00
Cash outflow
Raw Materials 30,000 5,000 90,000 70,000 120,000 180,000 200,000 120,000 80,000 300,000 400,000 500,00
Creditors 25,000 60,000 490,000 100,000 78,000 150,000 60,000 50,000 100,000 90,000 120,00
305,50
Salaries 305,500 305,500 305,500 560,000 640,000 645,000 645,000 640,000 645,000 645,000 645,00
0
Advertising 10,000 15,000 2,000 45,000 120,000 100,000 85,000 50,000 65,000 45,000 30,000 50,00
Licenses 200,000 0 0 0 0 0 0 0 0 0 0
Telephone 6,000 10,000 4,000 15,000 25,000 15,000 18,000 10,000 12,000 13,000 21,000 34,00
Stationery 3,000 12,000 6,000 13,000 18,000 43,000 35,000 28,000 12,000 14,000 15,000 12,00
Insurance 12,000 15,000 10,000 15,000 120,000 35,000 42,000 36,000 34,000 40 45,000 62,00
21
Electricity/
7,000 5,000 10,000 6,000 41,000 15,000 25,000 30,000 35,000 38,000 45,000 50,00
water
Loan 121,33
121,333 121,333 121,333 121,333 121,333 121,333 121,333 121,333 121,333 121,333 121,33
Installments 3
236,50
Net Balance 443,167 267,334 135,668 160,335 203,002 226,669 6,336 7,003 795,630 1,893,297 3,298,96
1
22
23
24
5.6 PREPARATION OF PROFORMA STATEMENTS AND BALANCE SHEET
25
LUMINIOUS HELICOPTER MAINTENANCE
BALANCE SHEET
AS AT 31ST DEC 2022.
ASSETS Ksh. LIABILITIES Ksh.
Fixed assets Long term liabilities
Tools and equipment 1,800,000 Loans 1,000,000
Rent and deposit 660,000 Shareholders’ Equity 4,010,000
FOR YEAR 1.
26
Total contribution Margin = Total Sales – Variable Cost
=15,380,000– 1,257,000
=14,123,000 Ksh.
= 91.8%
=2,460,000 / 91.8
=2,679,739 Ksh.
FOR YEAR 2.
27
=15,383,000 – 1,318,000
=14,065,000 Ksh.
= 91.43%
=2,460,000 / 91.43
=2,690,582.96 Ksh.
FOR YEAR 1.
=86.4%
28
= (3,518,100 / 4,010,000) *100
=87.7%
Return on Investment = (Net profit after Tax / total investment (sum of all assets)) *100
=69.4
=22.9%
FOR YEAR 2
=86.4%
=89.4%
Return on Investment = (Net profit after Tax / total investment (sum of all assets)) *100
=72.5%
=23.9%
29
Total desired financing = pre-operational cost + working capital
=2,034,000 +2,314,000
=4,348,000
=1,400,000 + 4,010,000
=5,410,000
REFFERENCES
Hung, Y. Y., and H. P. Ho. "Shearography: An optical measurement technique and applications."
Materials science and engineering: R: Reports 49.3 (2005): 61-87.
Hung, Y. Y., & Ho, H. P. (2005). Shearography: An optical measurement technique and applications.
Materials science and engineering: R: Reports, 49(3), 61-87.
Hung, Y. Y., and H. P. Ho. "Shearography: An optical measurement technique and applications."
Materials science and engineering: R: Reports 49, no. 3 (2005): 61-87.
Hung, Y.Y. and Ho, H.P., 2005. Shearography: An optical measurement technique and applications.
Materials science and engineering: R: Reports, 49(3), pp.61-87.
Hung YY, Ho HP. Shearography: An optical measurement technique and applications. Materials science
and engineering: R: Reports. 2005 Apr 21;49(3):61-87.
Worzewski, T., Krankenhagen, R., Doroshtnasir, M., Röllig, M., Maierhofer, C. and Steinfurth, H., 2016.
Thermographic inspection of a wind turbine rotor blade segment utilizing natural conditions as excitation
source, Part I: Solar excitation for detecting deep structures in GFRP. Infrared Physics & Technology, 76,
pp.756-766.
30
31
32
33