Oke not interested in TV ads alone:

http://money.msn.com/top-stocks/post.aspx?post=c9b96989-f709-40fa-bebf-
717c761a0867

Brand on the comeback:

http://money.msn.com/investing/10-brands-on-the-comeback-trail

How did brands get their names?

http://www.cnn.com/2012/05/20/opinion/greene-rockola/index.html?hpt=hp_c3
Marketing Jeopardy – How have these brands been successful?

1. To us, _______ is more than products in packages — it’s a way of life. ________
is about embracing and living your best life.

_________________________________________________________________

2. Brand whose original orange and black colors were changed to its present colors
in 1898, because the new colors were the same as those of a famous university.

_____________________________________________________________________

3. Brand whose slogan came about because of the effect of certain atmospheric
conditions on the product.

_____________________________________________________________________

4. Brand whose slogan was coined by the President of the United States.

_____________________________________________________________________

5. Brand that was recently sold through vending machines in Paris subway stations.

_____________________________________________________________________

6. Brand that believes that business should not be done by harming animals and so
they do not test their products on animals.

_____________________________________________________________________

7. Brand that, for many years, was sold primarily to women.

_____________________________________________________________________

8. Product whose image was so bad that the only way it could promote itself
effectively prior to 1955, was on the basis of giving the consumer twice as much
product for the price as its leading competitor.

_____________________________________________________________________

9. Brand that uses characters as a way to promote itself.

_____________________________________________________________________

10. Brand that was based on people asking samples of fruits and vegetables.

________________________________________________________________________
Kashi:
https://www.youtube.com/watch?v=qU0pxPUrK08
https://www.kashi.com/what-we-believe

Campbells soup:
In 1869, Ulysses S. Grant was sworn into the Presidency and the last stake was driven
into the transcontinental railroad. That same year, two men — a fruit merchant named
Joseph Campbell and an icebox manufacturer named Abraham Anderson — shook
hands in Camden, New Jersey, to form a business that would one day become one of the
most recognized in the world and serve as a symbol of Americana: Campbell Soup
Company.

Dr. Dorrance quickly made his mark on history with the invention of condensed soup in
1897. By eliminating the water in canned soup, he lowered the costs for packaging,
shipping, and storage. This made it possible to offer a 10-ounce can of Campbell’s
condensed soup for a dime, versus more than 30 cents for a typical 32-ounce can of soup.
The idea became so hot with Americans that in 1922, the company formally adopted
"Soup" as its middle name.

Many familiar aspects of the Campbell’s brand are rooted in history. In 1898, a company
executive named Herberton Williams attended the traditional football game between
rivals Cornell University and the University of Pennsylvania. For Williams, the game was
nearly as exciting as Cornell’s brilliant new red and white uniforms. Unable to shake the
striking image they made on the football field that day, he convinced the company to
adopt the colors as their own by changing the labels on cans of Campbell’s Soups.

The idea to use condensed soup in recipes originated in a

cookbook entitled "Helps for the Hostess" that was published
in 1916. After the Second World War, Campbell’s home
economists cooked up recipes like "Green Bean Casserole"
and "Glorified Chicken" that fed scores of baby boomers and
became classic dishes that live on today.
Old Campbell ad:
http://www.youtube.com/watch?v=VmkcxD4ikD8
http://www.youtube.com/watch?v=qMJtLP8jMWQ&feature=related
Newer ad:
https://www.youtube.com/watch?v=FU1WAa5pDi0
Morton Salt:
http://www.mortonsalt.com/heritage/

http://www.youtube.com/watch?v=r1X5qna7vhk
Maxwell Coffee House:
http://www.maxwellhousecoffee.com/

President Theodore Roosevelt was given a cup of coffee in 1907 and he said "Good to
the Last Drop."

Old commercial:
http://www.youtube.com/watch?v=Rzic86OWnS8
Newer commercial:
https://www.bing.com/videos/search?
q=maxwell+house+commercial&view=detail&mid=E39793AB9BFA625B38E7E39793
AB9BFA625B38E7&FORM=VIRE
International:
http://www.youtube.com/watch?v=Chl4m-mW5pc&feature=related

1960
Levi’s Jeans:
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the
world's largest brand-name apparel marketers with sales in more than 110 countries.
There is no other company with a comparable global presence in the jeans and casual
pants markets. Our market-leading apparel products are sold under the Levi's®,
Dockers® and Levi Strauss Signature® brands.
We employ a staff of approximately 10,000 worldwide, including approximately 1,010 at
our San Francisco, California Headquarters.
Levi Strauss and Jacob Davis started the company. Jacob was the tailor who in the early
1870s first fashioned heavy cotton cloth, thread and metal rivets into sturdy "waist
overalls" for miners seeking durable work pants. Levi in turn met Jacob's needs for
patenting and mass production of the product, enthusiastically embracing the idea and
bringing it to life. The rest is history: The two created what would become the most
popular clothing in the world — blue jeans.

Latest commercial:
https://www.youtube.com/watch?v=Jt7yERDoBZg

Older commercial:
http://www.youtube.com/watch?v=hvxj-NGaCNw&feature=related
Body Shop:

At 9 o'clock on Saturday, 27 March 1976, the first The Body Shop opened its doors for
business at 22 Kensington Gardens, Brighton. I started The Body Shop simply to create a
livelihood for myself and my two daughters while my husband, Gordon, was trekking
across the Americas. I had no training or experience and my only business acumen was
Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as
survival, but that's exactly what it is and what nurtures creative thinking. Running that
first shop taught me business is not financial science, it's about trading: buying and
selling. It's about creating a product or service so good that people will pay for it. Now 28
years on The Body Shop is a multi-local business with over 1,980 stores serving over 77
million customers in 50 different markets in 25 different languages and across 12 time
zones. And I haven't a clue how we got here!

The Body Shop arrived just as Europe was going 'green'. The Body Shop has always been
recognizable by its green color, the only color that we could find to cover the damp,
moldy walls of my first shop. I opened a second shop within six months, by which time
Gordon was back in England. He came up with the idea for 'self-financing' more new
stores, which sparked the growth of the franchise network through which The Body Shop
spread across the world.

http://www.thebodyshop-usa.com/bodyshop/global/content.jsp?cm_re=-_-Footer-_-
About_Us&page=aboutus

commercial:
https://www.youtube.com/watch?v=DDXnNbshWUs
Marlboro cigarettes:

Marlboro is a brand of cigarette made by Altria. It is famous for its billboard

advertisements and magazine ads of the Marlboro Man.

Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in

1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were
advertising Marlboro as a woman's cigarette based on the slogan "Mild As May".

The brand was sold in this capacity until World War II when the brand faltered and was
temporarily removed from the market. At the end of the war, three brands emerged that
would establish a firm hold on the cigarette market: Camel, Lucky Strike, and
Chesterfield. These brands were supplied to US soldiers during the war, creating an
instant market upon their return.

During the 1950's Reader's Digest magazine published a series of articles that linked
smoking with lung cancer. Phillip Morris, and the other cigarette companies took notice
and each began to market filtered cigarettes. The new Marlboro with a filtered end was
launched in 1955. In the early 1960s Philip Morris invented "Marlboro Country" and
distilled their manly imagery into the rugged cowboys known as the "Marlboro Men."
Marlboro quickly gained market share and saw their sales increase 5,000 percent within 8
months of the ad campaign's premiere. It emerged as the number one youth-initiation
brand.

The brand is named after Great Marlborough Street, the location of its original London
factory. Richmond, Virginia, is now the location of the largest Marlboro cigarette
manufacturing plant.

Commercial:

https://www.youtube.com/watch?v=6Be52jR9v_c

Antismoking ad:

http://www.youtube.com/watch?v=lGRl2gDCUuI&feature=related
Pepsi:

Rise in popularity

During The Great Depression, Pepsi gained popularity following the introduction in 1934
of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was
slashed to 5 cents, sales went through the roof. With twelve ounces a bottle instead of the
six ounces Coca-Cola sold, Pepsi turned the price difference to its advantage with a slick
radio advertising campaign, featuring the "Pepsi cola hits the spot / Twelve full ounces,
that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you,",
encouraging price-watching consumers to switch to Pepsi, while obliquely referring to
the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead
of the twelve ounces Pepsi sold at the same price. Coming at a time of economic crisis,
the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi Cola's
profits doubled

Coke:
The first Coca-Cola recipe was invented in Covington, Georgia, by John Stith Pemberton,
originally as a cocawine called Pemberton's French Wine Coca in 1885. The beverage
was named Coca-Cola because, originally, the stimulant mixed in the beverage was coca
leaves from South America. In addition, the drink was flavored using kola nuts, also
acting as the beverage's source of caffeine.[5] The first serving in 1886 cost US$0.05.

Pepsi commercial:

https://www.youtube.com/watch?v=a3SXHrMOFzA

Coke commercial:

http://www.youtube.com/watch?v=EaXOttV2VJ0&feature=related
M and M’s:

https://www.mms.com/en-us/history

Commercial:

https://www.youtube.com/watch?v=A7vwBHmS6uY
23
Gerber:

https://www.gerber.com/about/our-history

Commercial:
http://www.youtube.com/watch?v=KycZRVWuirA&feature=related

International ad:
http://www.youtube.com/watch?v=ESX50hfuPBA&feature=related