UNIVERSITY OF ZAGREB

FACULTY OF ORGANIZATION AND INFORMATICS

VARAŽDIN

Study programme: Information and Business Systems

Course: English for IT, 2023/24
Student: Leonardo Pleša
Group: G2.2

Obligatory online written assignment (e-tivity):

Verifying the accuracy and reliability of information obtained from Bing related to the topic

Creating a brand name vs. creating a brand (with a practical example)

Course teacher:
Andreja Kovačić, Ph.D.

Submitted on: 4 January 2024

In November 2023, Bing Chat, or Microsoft's AI chatbot, was renamed to “Microsoft Copilot“ or “Copilot”. For simplicity's
sake, however, in all the documents related to the e-tivities (online activities) in your English course, we shall refer to Bing
Chat (Copilot) as “Bing”. You can also simply use the word “Bing“ in the text you will create for the e-tivities.

The format and the length of the task (e.g. number of words) are not strictly defined. However, when completing the task,
you should include all the steps (1-5) as described in the Instructions document. You may also include step 6, but it is
optional.

Use font size 11 for the text in your work. The caption below the screenshot of the dialogue (figure) and the screenshot
should be on the same page.

Name your document as follows: G1_1_Anić_Anamarija_E-tivity

You will submit your work (as a PDF document) via the link in the Obligatory written assignments (e-tivities) section on your
e-course page.

Start your work on the following page.

Step 1
Formulating initial and follow-up questions.
Initial question:
Is there a link between creating a brand name and creating a brand?
Follow-up questions:
1. Why is it important to carefully choose a brand name when creating the brand itself?
2. How does the brand name impact how people perceive and remembrer the brand?
3. What are some considerations that businesses should keep in mind when selecting a brand name to align with their overall branding goals?
4. In what ways does the success of a brand name contribute to the overall success and longevity of the brand?
Step 2 and 3
Asking Bing questions and documenting the process
Topic: Creating a brand name vs. creating a brand (with a practical example)
Initial question
Is there a link between creating a brand name and creating a brand?
 Question 1
Why is it important to carefully choose a brand name when creating the brand itself?
 Question 2
How does the brand name impact how people perceive and remembrer the brand?
 Question 3
What are some considerations that businesses should keep in mind when selecting a brand name to align with their overall branding goals?
 Question 4
In what ways does the success of a brand name contribute to the overall success and longevity of the brand?
Step 4
Initial question material

Provided by Bing

Provided by Google
Question 1

Provided by Bing

Provided by Google
Question 2

Provided by Bing

Provided by Google
Question 3
Provided by Bing

Provided by Google
Question 4

Provided by Bing

Provided by Google
Step 5
Critical assessment and comarison
After analyzing answers that Bing and Google offered about link between creating brand name and creating brand, the conclusion is that
answers match in some parts, but in some they don't match. Based on the analysis of responses provided by Bing and Google regarding the
link between creating a brand and establishing a brand name, it is evident that there are certain similarities, but also discrepancies in some
aspects. Both search engines emphasize the importance of selecting a suitable brand as a crucial step in the process of creating a
recognizable and successful brand. Therefore, there is a consensus that the brand name plays a pivotal role in shaping the brand's identity.
However, differences arise in the way specific aspects are highlighted. While Bing underscores creativity and originality in the process of
crafting a brand name as key components, Google places more emphasis on an analytical approach and market research to achieve a
comprehensive understanding of consumer preferences and market dynamics. In conclusion, while both platforms agree on the fundamental
significance of a well-chosen brand name, they diverge in their emphasis on creative intuition versus data-driven analysis in the overall brand
creation process. This suggests that a holistic approach, incorporating both creative elements and informed decision-making, is essential for
building a robust brand identity.