HUM 100

PURPOSIVE
COMMUNICATION
Instructor: Christine Mae D. Yamsuan
 CHARADES
Players take turns acting out a word or phrase
without speaking while the rest of the group tries
to guess what it is.

The team with the most number of correct

answers within 10 minutes will be the winner.
Communication Processes

1. Transmission Model
2. Interaction Model
3. Transacational Model
 TRANSMISSION MODEL

ENCODING DECODING

CHANNEL
MESSAGE
SENDER RECEIVER
Transmission Model
Shannon and Weaver's To efficiently transfer information
1 PURPOSE from sender to receiver.

Strengths:
Primarily on the sender and the
2 FOCUS message being transmitted.
Simple and straightforward.
Useful for one-way communication with a
clear message. Minimal or absent. There is little
emphasis on whether the receiver
3 FEEDBACK understands the message as
Weaknesses: intended.

Doesn't account for potential Usually considered external to the

misunderstandings or different communication process, like
interpretations of the message. 4 NOISE physical interference with the
Ignores the role of the receiver in the signal.
communication process.
 1 PURPOSE

Transmission Model
Shannon and Weaver's
2 FOCUS

Strengths:
3 FEEDBACK
include at least 3 or more strengths

Weaknesses:
nclude at least 3 or more strengths
4 NOISE

5 CONTEXT/S (if applicable)

 CRITERIA
Content and Relevance (40 points)
Addresses the prompt and stays on topic (10)
Provides accurate and relevant information (10)
Demonstrates a deep understanding of the subject
matter (10)
Presents a clear thesis statement or main argument (10)
Evidence and Analysis (30 points)
Organization and Structure (30 points) Provides strong and relevant evidence to support arguments (15)
Analyzes and interprets evidence effectively, demonstrating
Introduction effectively engages the reader and provides
critical thinking (15)
necessary context (10)
Transitions between paragraphs and sections are smooth
and logical (10) Creativity and Originality (10 points)
Body paragraphs are well-structured, each supporting a Offers unique insights or perspectives (5)
different aspect of the topic (5) Demonstrates creative use of language or stylistic elements (5)
Conclusion effectively summarizes key points and leaves
a lasting impression (5)

Clarity and Coherence (20 points)

Ideas are presented in a clear and concise manner (10)
Sentences are well-constructed and free of major
grammatical errors (5)
Language is appropriate for the audience and purpose (5)
Psychological Context
INTERACTION MODEL Physical Context

Feedback Channel

ENCODING DECODING

CHANNEL
DECODING ENCODING
MESSAGE
SENDER-RECEIVER RECEIVER-SENDER
Feedback Channel
 The interactive model aims to address the limitations of the
1 PURPOSE
transmission model by including feedback from the receiver.
Interactional Model
It emphasizes the interaction between sender and receiver.
2 FOCUS Communication is seen as a two-way process.

Strengths: Feedback is a crucial component in this model. It allows the

3 FEEDBACK sender to adjust the message based on the response from the
Facilitates better understanding and reduces
receiver.
misunderstandings.
Suitable for situations where immediate
feedback is important. Noise is still considered an interference, but the interactive
4 NOISE model acknowledges that noise can occur at any stage of the
Weaknesses: communication process.
May not be as efficient for large-scale or one-
to-many communication.
Context is more relevant in the interactive model, as it recognizes that the
Assumes that feedback will always be
accurate and timely. 5 CONTEXT/S interpretation of a message can be influenced by the situation and the
relationship between the sender and receiver.
 Physical and Psychological
Context

Communicator Communicator

Co-creation
of meaning
Social Context Cultural Context

TRANSACTIONAL MODEL
Relational Context

Transactional Model
Strengths:
Recognizes the complexity and richness of
human communication.
Best suited for complex, interpersonal
communication where shared understanding
is crucial.
Weaknesses:
May be time-consuming and less efficient for
simple, one-way information transmission.
Can be challenging to implement in situations
with power imbalances or hierarchical
structures.
The transactional model views communication as a
1 PURPOSE simultaneous process where both parties are senders and
receivers. It's about creating shared meaning.
It emphasizes the dynamic, ongoing nature of communication
2 FOCUS where both parties are actively contributing to the meaning-
making process.
Feedback is constant and integral to this model. Both parties
3 FEEDBACK continuously adjust their messages based on the feedback
from each other.
Noise is not just seen as external interference, but also as
4 NOISE internal factors and differences in perception between the
sender and receiver.
Context is central in the transactional model. It recognizes
5 CONTEXT/S that meaning is co-created based on the shared context of
the communicators.
Communication Principles
Communication is INTEGRATED into all parts of our lives.
Communication meets NEEDS.
Communication is a PROCESS.
Communication is guided by CULTURE and CONTEXT.
Communication is LEARNED.
Communication has ETHICAL implications.
Let’s define ETHICS:
a system of moral principles.
deals with values relating to human conduct,
with respect to the rightness and wrongness of
certain actions and to the goodness and
badness of the motives and ends of such
actions.
ETHICS OF COMMUNICATION
The ethics of communication refers to the principles
and guidelines that govern how individuals and
organizations should communicate with others in an
honest, respectful, and responsible manner.
 Truthfulness and Honesty:

Ethical communication is rooted in

truthfulness and honesty. It involves
providing accurate and reliable information
without deception or misleading statements.
Deception and Misrepresentation:

Unethical communication involves deliberate

deception, manipulation, or distortion of
facts to mislead or deceive the audience.
 Transparency:

Ethical communicators are open and

transparent about their motives, intentions,
and the information they present. They do
not hide relevant facts or manipulate data to
serve their own interests.
 Manipulation:

Unethical communicators may use emotional

or psychological tactics to influence others
for personal gain, often without considering
the well-being or autonomy of the audience.
 Respect for Others:

Ethical communication treats others with

respect, dignity, and consideration. It
acknowledges the rights and perspectives of
all parties involved.
 Lack of Transparency:

Unethical communication may involve hiding

important information or being evasive about
motives or intentions.
 Empathy and Understanding:

Ethical communicators strive to understand

the viewpoints and feelings of their audience.
They take into account the potential impact
of their message on others.
 Disrespect and Insensitivity:

Unethical communicators may be dismissive

of others' feelings, perspectives, or rights.
They may engage in offensive or derogatory
language.
 Fairness and Integrity:

Ethical communication is fair and just. It

avoids favoritism, discrimination, or bias in
conveying information.
 Bias and Discrimination:

Unethical communication can be biased,

discriminatory, or prejudiced, showing
favoritism towards certain groups or
individuals.
 Accountability:

Ethical communicators take responsibility for

their words and actions. They are willing to
admit mistakes and correct any
misinformation they may have provided.
Irresponsibility and Avoidance of
Accountability:

Unethical communicators may evade

responsibility for their words or actions,
refusing to admit mistakes or correct
misinformation.
 Confidentiality:

Ethical communication respects

confidentiality when appropriate. It
safeguards sensitive information and does
not disclose it without proper authorization.
 Breach of Confidentiality:

Unethical communication may involve the

unauthorized disclosure of sensitive or
confidential information, potentially causing
harm to individuals or organizations.
UNETHICAL COMMUNICATION
 Confidentiality:

Ethical communication respects

confidentiality when appropriate. It
safeguards sensitive information and does
not disclose it without proper authorization.
 1. What element of communication do you think is the most
important and why? Explain in at least 5 sentences.

2. Why are good communication skills important for academic

success?

3. Why is it important to be ethical in communicating as a

student?