BUSINESS MODEL CANVAS

FOR JUHAYNA
Presented by : Group 2
Ahmed Saad
Mariam Abo EL Hassan
Merna Mohammed
Andrew Nagy
OVERVIEW FOR JUHAYNA

Juhayna Food Industries is a leading Egypt-based

manufacturer specialized in the production,
processing and packaging of dairy, juice, and
cooking products.
Since its founding in 1983, it has secured a
frontrunner position in the dairy and juice
industries in Egypt and has expanded its presence
in the Middle East, a feat made possible through
its firm commitment to delivering a wide range of
high-quality, healthy, and safe products that have
become trusted household names.
CUSTOMER SEGMENT

Products classification
Class A/ Class B
CUSTOMER RELATIONSHIP

● Mothers who buy milk and Baheya campaign

● Youth who buy Juices and Zabado by sponsoring el Ahly club
● Enactus sponsoring to all Youth activities
● Patients with Lactose intolerance and offering suitable products
CHANNELS

Commercial & Distribution:

Tiba for Trade & Distribution

VALUE PROPOSITION

1) Diversity & affordability of Juhayna’s products covering different

needs
2) Offering high quality products
3) Strong R&D who develops always in their products to meet different
needs
KEY RESOURCES
KEY RESOURCES
KEY ACTIVITIES

1) Expansion and development of new products range

2) Exporting to other markets
3) Participating in Exhibitions
4) Advertisement
5) Campaigns and Sponsorships
6) School trips to Juhayna Farms
7) Events hosting important figures
KEY PARTNERSHIPS

1) Tiba for trade and Distribution

2) Juhayna & Arla Foods
3) Mcdonald's Egypt
4) Rabea Tea distribution agreement
REVENUE STREAM

- Direct Sales (Domestic & Export Market)

- Ad-based revenue
- Retail Sales
COST STRUCTURE

Administration

Marketing

Salaries
Operation
THANKS