Professional Documents
Culture Documents
Material Self
Material Self
• According to William James, pertains to the objects, places, or even people which have the label
“mine”.
Body
Family
Home
Clothes
UNDERSTANDING OWNERSHIP
2 years old
2 - 4 years old
• children assume that the person who first possessed something is always the owner, even if the object
was already given away
6 years old
• exhibit “endowment effect”– a phenomenon where people tend to put more value on objects that has
been theirs.
• Piaget observed that even babies express jealousy over objects, giving signs of ‘violent rage’ when a
toy is taken from them and given to another
ATTACHMENT OBJECTS
MATERIALISM
SENSE OF IDENTITY
• material self become a significant reference of one's sense of self and identity
CONSPICUOUS CONSUMPTION
• public display of economic power by spending much money on luxurious goods
MEMBERSHIP
• Our possession of certain things can signal association with specific social groups.
• Loyalty is one of the reasons why some fans are motivated to fall in line for many hours to avail of a
product or to spend much money on something with a logo.
LOSS
People whose things are destroyed in a disaster are traumatized, almost as if grieving the loss of their
identities
DISPOSAL
• there are many times when people intentionally dispose of things. Often happens at a key juncture,
such as when leaving student life behind, moving home, or during divorce. Old belongings are shed like a
carapace, fostering the emergence of a new identity
NEEDS VS WANTS
• Wants- synonymous with luxuries. People buy them for reasons that do not warrant necessity
UTILITY VS SIGNIFICANCE
• Experiential- obtain a life experience (entertainment events, eating out, going on vacations, etc.)
• Material- get an ownership of an object that is tangible and stays in one’s possession (jewelry, gadgets,
clothing, etc.)