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MATERIAL SELF

• According to William James, pertains to the objects, places, or even people which have the label
“mine”.

• Such possessions are viewed as extensions of individuals' identities.

Composition of material self

Body

Family

Home

Clothes

UNDERSTANDING OWNERSHIP

2 years old

• understand the concept of ownership

2 - 4 years old

• children assume that the person who first possessed something is always the owner, even if the object
was already given away

6 years old

• exhibit “endowment effect”– a phenomenon where people tend to put more value on objects that has
been theirs.

ENVY AND JEALOUSY

• with ownership comes envy

• Piaget observed that even babies express jealousy over objects, giving signs of ‘violent rage’ when a
toy is taken from them and given to another

ATTACHMENT OBJECTS

• “favorite” toy or object with which they have intense relationship

MATERIALISM

• when an individual give importance to material possessions than intangible values

SENSE OF IDENTITY

• material self become a significant reference of one's sense of self and identity

CONSPICUOUS CONSUMPTION
• public display of economic power by spending much money on luxurious goods

MEMBERSHIP

• Our possession of certain things can signal association with specific social groups.

• Loyalty is one of the reasons why some fans are motivated to fall in line for many hours to avail of a
product or to spend much money on something with a logo.

LOSS

People whose things are destroyed in a disaster are traumatized, almost as if grieving the loss of their
identities

DISPOSAL

• there are many times when people intentionally dispose of things. Often happens at a key juncture,
such as when leaving student life behind, moving home, or during divorce. Old belongings are shed like a
carapace, fostering the emergence of a new identity

Main Variables of the Material Self

NEEDS VS WANTS

• Needs-these are important for survival.

• Wants- synonymous with luxuries. People buy them for reasons that do not warrant necessity

UTILITY VS SIGNIFICANCE

• Utility - concerned with how things serve a practical purpose.

• Significance - concerned with the meaning assigned to the object

EXPERIENTIAL VS MATERIAL PURCHASE

• Experiential- obtain a life experience (entertainment events, eating out, going on vacations, etc.)

• Material- get an ownership of an object that is tangible and stays in one’s possession (jewelry, gadgets,
clothing, etc.)

HIGH VS LOW MATERIALIST

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