Business Plan

In Partial Fulfillment of the Requirements

In Entrepreneurship Management

Submitted by:
Binuhay, Febelyn A.
Sumayang, Blessy Grace P.

Submitted to:
Coronica, Anne Chatto M.

Chapter 1
 F&G Gourmet Temptations

Introduction

During dry season, Filipinos’ demand for cold and refreshing

foods increases. Halo-halo is a popular dessert among Filipinos’

especially during summer, for it is perfect for beating the tropical heat

that exists almost year-round in the Philippines. Halo-halo is not only

consumable during summers, but actually in any time the market

wanted it and it is because of its power to uplift or elevate one’s mood.

Our halo halo is not just an ordinary that we usually have and it also

contain a different and unique flavor because it is coffee base. This

condition serves as a challenge to all Halo-halo Business to continue to

deliver a higher value in every time the market will consume it.This is

one of the reasons why there is a growing number of Halo-Halo vendor

or stores offering such desserts; they want to deliver the market more

satisfaction. Due to the same reason, the competition among business

who offers the same kind of dessert gets tougher and tougher

overtime.

F&G Gourmet Temptations, where passion meets palate, and every

bite is an experience in culinary excellence. Established with the vision

of elevating gastronomic indulgence, F&G Gourmet Temptations is

poised to redefine the gourmet food industry.

In this business plan, we will embark on a journey through the heart of

F&G Gourmet Temptations, delving into our brand ethos, market

analysis, product portfolio, marketing strategies, and financial

projections. With a team of dedicated culinary artisans, a robust

operational framework, and an unyielding dedication to customer

satisfaction, we are poised for success.

The name of our business is based personally on our names as its

founder and also the type of service we offer. We are going cater to all

the students and teachers who purchased. F&G Gourmet Temptations

it is convenient for all and it has unique services our business will offer
Figure 1. Business Logo

Tagline: “ An aesthetic taste, you’ll remember.”

Vision

To be the leading food and beverage, offering unique and innovative

flavors, exceptional customer service, and a vibrant atmosphere that

fosters a sense of community and delight for sweets enthusiasts.

Mission

At F&G Gourmet Temptations, our mission is to provide a delightful

and refreshing beverage experience to our customers, while promoting

sustainability and social responsibility. We strive to create a welcoming

atmosphere where people can enjoy our handcrafted pastil and halo-

halo made with the finest ingredients. Through our commitment to

quality and innovation, we aim to become a beloved community

destination for tea enthusiasts and beverage lovers alike.

Goals

 Market Research: Understand your target market, their

preferences, and buying behavior related to halo-halo.

 Differentiation: Identify what sets your halo-halo business apart

from competitors. This could be unique ingredients, preparation

techniques, or a special twist on the traditional recipe.

 Menu Development: Craft a diverse menu offering various halo-

halo variations to cater to different tastes and dietary

preferences.

 Sourcing and Suppliers: Establish reliable sources for

ingredients and ensure consistent quality.

 Pricing Strategy: Determine competitive yet profitable pricing for

your halo-halo offerings.

 Location and Accessibility: Choose a strategic location with high

foot traffic or easy accessibility for your target audience.

 Marketing and Promotion: Develop a marketing plan to create

awareness about your halo-halo business, including online

presence, social media, and local advertising.

 Customer Experience: Focus on providing excellent customer

service and a pleasant dining environment.

  Financial Projections: Create detailed financial forecasts,

including revenue, expenses, and profitability projections.

 Regulatory Compliance: Ensure that your business complies

with health and safety regulations, as well as any specific food

industry requirements.

 Sustainability and Eco-Friendly Practices: Consider adopting

sustainable practices in sourcing, packaging, and waste

management.

Objectives:

 To establish F&G Gourmet Temptations as a leading brand in

the local market for premium food and beverages.

 To create a loyal customer base by consistently delivering

excellent products and customer service.

 To expand our business through franchising or opening

additional locations in target markets.

 To maintain profitability and sustainable growth through effective

cost management and strategic marketing initiatives.

The Strategic Plan:

 Product Excellence: We will focus on using high-quality

ingredients and innovative recipes to create exceptional bubble

teas and beverages that exceed customer expectations.

 Customer Experience: We will provide exceptional customer

service by training our staff to be knowledgeable, friendly, and

attentive to customer needs. We will create a welcoming and

comfortable environment that encourages customers to relax

and enjoy their beverages.

 Sustainability and Ethical Sourcing: We will prioritize

sustainability in our operations by using eco-friendly packaging,

promoting recycling, and sourcing ingredients from ethical and

responsible suppliers.

 Marketing and Branding: We will implement effective marketing

strategies to build brand awareness and attract a diverse

customer base. We will leverage social media platforms, local

partnerships, and community involvement to promote Bubble

Bless Tea as a unique and desirable brand.

 Operational Efficiency: We will optimize our operational

processes to ensure consistency in product quality, minimize

waste, and maximize cost efficiency. This includes streamlining

inventory management, implementing technology solutions, and

continuously improving our operational workflow.

 By adhering to these core principles, Bubble Bless Tea aims to

become a successful and recognized brand in the bubble tea

industry, providing a refreshing and sustainable beverage

experience to customers while maintaining profitability and

growth.
 Chapter 2

Overview of The Project

The name of the project we proposed is F&G Gourmet Temptations,

which is formed by taking the founders’ name initial, as well as, the
primary attraction of the business which is the unique taste experience
of the customers. The proposed project is located at MATS College of
Technology, Agdao, R.Castillo, Davao City accessible for students.
The type of proposed business is a partnership where all partners are
general partners and that all partners are personally liable for the
partnership, debts, to the extent of their personal assets incase
partnership assets are insufficient to pay the said obligation. The
general partners are composed of 2 person namely: Blessy Grace
Sumayang and Febelyn Binuhay. Blessy Grace Sumayang owning
50% of the business while Febelyn Binuhay owning 50%, a total of
100%.

The F&G Gourmet Temptations built a food stall located at MATS

College of Technology, R. Castillo, Agdao, Davao City. The business
boast its special view of the MATS College of Technology that adds to
the unique viewing of the students and the teacher. And it employs with
2 personal with their respective job description and specification. The
manager is the one who oversees the entire operation and do the
decision making. An accountant, whose function is to check the
account and financial statement and monthly basis, also received the
payments from the customer.

F&G Gourmet Temptations provides unique flavor and experience for

the students who want to try a distinctive product. The business
services can be availed a daily basis schedule during school days. The
service offered by the business are: a.) Halo-halo b.) Boopis Pastil c.)
Chicken Pastil. The customers to help them fulfill their satisfaction and
to provide their wants and achieve their goals. Due to its accessibility
and excellent services it has the capacity to cater its target market.
F&G Gourmet Temptations determine fair market from others and
make sure its charge are worth all the services offered by the business.
The projected sales increase every day.

The F&G Gourmet Temptations provide quality services and quality

food. In operation procedures, we keep in mind all the legal aspect of
establishing the business such as registration at the Security of
Exchange Commission (SEC), registration with the Bureau of
International Revenue (BIR), registration of the business with
Department of Trade and Industry (DTI), the total project cost is
40,000. Each of them contributed 20,000 to gather necessary amount
to start the business.

Company History

November 2023 a group of two (2) entrepreneur agreed to put up a

foods stall business. They each contributed money to accumulate the
needed capital to start the venture. Two of them decided to contribute
50% each of the needed capital. To gather needed information on the
business they want to put up, they decided to test their idea through
business plan and conducted research about foods stall in the city. On
trying to find on their selling point, the team find inspiration in the
internet about the foods stall from Davao Bazarr called the DGT
weekend night market that was built near Matina Aplaya whith a good
ambiance the came up with the idea of FxG Gourmet Temptation.
When they an unanimously agreed on the idea of the foods stall the
group of looked for an ideal place to build their stall. They found a
perfect locations at MATS College of Technology, R. Castillo, Agdao ,
Davao City the place is convenient for them since their target market
are students. They started put up a foods inside the school on
December 2023.

They bought 1, 50 cups and 50 lids, 50 spoon, 1 ice machine, and 1

refrigeration equipment,1 sink, 1 work table, 1 point of sale system, 1
cash register, 1 signs and mini boards,1 seating, 1 lightning, 1 cooling
equipment, 1 music system, and 1 cleaning supplies. On December
2023, they had the grand opening of F&G Gourmet Temptations with
their tagline “ An aesthetic taste, you’ll remember”. Several students
attended the grand opening of the business to avail their introductory
promotion. At the end of their first day, they earned a total of 2,000 for
the students who purchased.
 CHAPTER 3

Economic Overview of the Area

Figure 12: The Map where FxG Gourmet Temptations Located

Economic overview of Mats College of Technology, R. Castillo Agdao ,

Davao City
 The map above shows the overview image of the location of Mats
College of Technology. The business is particularly located at R.
Castillo Agdao.

The business is accessible to all the student in Mats College of

Technology.

According to the legit sources the population in Mats College of

Technology, R. Castillo Agdao, Davao City has calculated of 1,796
students. The results is based on the sources and conducted on 2023
and this data gave us idea of how large available market in a scale of
the School is.

Economic Overview of Mats College Technology

 Mats College of Technology one of the popular school before in
Davao City and urbanized city in Mindanao, Philippines. As the census
conducted on 2023, Mats college pf Technology has a population of
1,796 students. This makes the school most enrollees students and
the most popular in Davao City, Mindanao. The school serves as the
main learning ,skills ,and the industry of Mindanao of Davao Regions.

Gross Domestic Product

Early in the 1970’s, Atty. Senforiano B. Alterado Sr., formerly the Chief
of the Enforcement Office of the Civil Aeronautics Administration, came
and tried his luck in Davao City, known to be the largest city in the
world and the home of the Philippine Eagle, with the dream of
establishing the first flying school in Mindanao. It was his passion to
give young people the opportunity to experience the challenge of
conquering their future through meaningful education. The journey that
very Mindanao is worth being proud of
Mats College of Technology has a total enrollment of 1,796 students,
contributing to CHED of gross domestic products (GDP) by the enrolled
students for the school year 2023. Davao Region has various schools
and universities that also contribute a huge part of GDP to the
economic growth of the education industry. Mats College is a private
sector institution that also offers a variety of courses in such areas as
aviation, maritime education, business, criminology, and engineering.
In addition to tertiary-level programs, the school also has a senior high
school (SHS) program with academic and technical-vocational-
livelihood (TVL) strands.

The service sector contributed the highest share of CHED, followed by

the industry for all courses. In 2023, which was pegged by the total of
1,796 students,

The industry sector is also a key economic driver, with an accelerating

average in 2023. The average target market is all the students at Mats
College of Technology.

The services of Mats College of Technology have the biggest share,

and having a total of 1,796 students can contribute to the industry’s
economic growth by sustaining performance processing industries,
such as CHED, by enhancing learning, skills, and knowledge.