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    RM

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    Shivam Shri
    The document shows sales and profit data for different sales channels and stores from 2010 to 2015, with the FSS channel making up 48% of sales and 43% of profits. It also displays historical sales and profit figures as well as projections into the future, showing sales growing at 15% per year and operating profits increasing at 20% annually. Various strategies are proposed to improve performance, such as focusing on top-performing stores and channels as well as testing new formats.

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    RM

    Uploaded by

    Shivam Shri
    8 views4 pages
    The document shows sales and profit data for different sales channels and stores from 2010 to 2015, with the FSS channel making up 48% of sales and 43% of profits. It also displays historical sales and profit figures as well as projections into the future, showing sales growing at 15% per year and operating profits increasing at 20% annually. Various strategies are proposed to improve performance, such as focusing on top-performing stores and channels as well as testing new formats.

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    The document shows sales and profit data for different sales channels and stores from 2010 to 2015, with the FSS channel making up 48% of sales and 43% of profits. It also displays historical sales and profit figures as well as projections into the future, showing sales growing at 15% per year and operating profits increasing at 20% annually. Various strategies are proposed to improve performance, such as focusing on top-performing stores and channels as well as testing new formats.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    8 views4 pages

    RM

    Uploaded by

    Shivam Shri
    The document shows sales and profit data for different sales channels and stores from 2010 to 2015, with the FSS channel making up 48% of sales and 43% of profits. It also displays historical sales and profit figures as well as projections into the future, showing sales growing at 15% per year and operating profits increasing at 20% annually. Various strategies are proposed to improve performance, such as focusing on top-performing stores and channels as well as testing new formats.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    BEFORE

    0 1 2 3 4 5 6
    Avg days 2 2 2 2 2 2
    visits 1.2 1.2 1.2 1.2 1.2 1.2
    daily spend 750 795 842.7 893.262 946.8577 1003.669 1063.889
    REV 1908 2022.48 2143.829 2272.459 2408.806 2553.334
    GP 610.56 647.1936 686.0252 727.1867 770.8179 817.067
    AC -150 0 0 0 0 0 0
    Marketing exp -130 -133.9 -137.917 -142.0545 -146.3161 -150.7056 -155.2268
    CF -150 476.66 509.2766 543.9707 580.8706 620.1123 661.8402
    retention 0 1 0.166687 0.027785 0.004631 0.000772 0.000129
    expected CF -150 476.66 84.88977 15.11398 2.690198 0.478715 0.085165
    DF 1 1.08 1.1664 1.259712 1.360489 1.469328 1.586874
    PV -150 441.3519 72.77929 11.99796 1.977376 0.325805 0.053668
    NPV 378.48595547
    378.48595547

    AFTER
    0 1 2 3 4 5 6
    Avg days 2 2 2 2 2 2
    visits 1.3 1.3 1.3 1.3 1.3 1.3
    daily spend 750 795 842.7 893.262 946.8577 1003.669 1063.889
    REV 2067 2191.02 2322.481 2461.83 2609.54 2766.112
    GP 661.44 701.1264 743.194 787.7856 835.0528 885.1559
    AC -150
    Marketing exp -138.70 -142.8565 -147.1422 -151.5565 -156.1032 -160.7863 -165.6099
    CF -150 518.5835 553.9842 591.6375 631.6824 674.2665 719.5461
    retention 0 1 0.216687 0.046953 0.010174 0.002205 0.000478
    expected CF -150 518.5835 120.0411 27.7793 6.426835 1.486492 0.343734
    DF 1 1.08 1.1664 1.259712 1.360489 1.469328 1.586874
    PV -150 480.1699 102.9159 22.0521 4.723915 1.011682 0.216611
    NPV 461.09

    Diff in NVP 82.60


    unique guests 115000
    inc value 9499480
    6%

    32%

    3%

    16.67%

    8%

    6%

    32%

    3%

    21.67%

    8%
    2010 2011 2012 2013 2014 2015
    Sales 121.35 139.5525 160.4854 184.5582 212.2419 244.0782 15%
    OP 21.35 27.9105 32.09708 36.91164 42.44838 48.81564 20%
    OM% 17.59%

    formats FSS .com RP Total


    Sales% 48% 10% 42% 100%
    Sales 58.25 12.14 50.97 121.35
    OP% 43% 20% 37% 100%
    OP 9.18 4.27 7.90 21.35
    OM% 15.76% 35.19% 15.50% 17.59%

    >2 <2 Sales Profit


    1.3 0.9 58.25 0.8 0
    1 1 52 1.5 0.4
    2.5 0.8
    2.5 -2.25 28.62 29 Sales
    -2.5 3.25 23.38 23 OP
    store

    sales 0.8 1.5 2.5 58.25


    profit 0 0.4 0.8 9.18
    1 1 1 52

    3.333333 -8.333333 -1.666667 30.98917 31


    -6.666667 14.16667 5.333333 19.07042 19
    3.333333 -5.833333 -2.666667 1.940417 2
    dist
    2010 2011 2012 2013 2014 2015
    31 20
    19 50 69
    2 2 2 2 2 3
    58.3 5 5 96 5 111
    9.2 1.6 1.6 21.6 1.6 30
    52 2 2 72 2 72

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