S. P.

MANDALI’s
PRIN L. N. WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT &
RESEARCH, Bengaluru

ACADEMIC DELIVERABLES CELL (ADC)

TEACHING AND LEARNING PLAN (TLP)

Title of the Course Introduction to Business Analytics

Course Code QTA302
No. of Credits 1.5 credits
No. of Hours 16 hours
No. of Sessions 8
Marks 50
Pre-requisite Course(s), if any Quantitative Techniques I
Name of the Program PGDM Research & Business Analytics
Specialization, if any
Course Revision No.
Academic Year 2023-24
Batch Year 2022-24
Trimester II
Syllabus Revision No.
Name of the Faculty Ragesh T S
Faculty Email Address ragesh.ts@welingkar.org
Faculty Contact No. 8123949520

Description of the Course:

Business analytics refers to the ways in which enterprises such as businesses, non-profits,
and governments can use data to gain insights and make better decisions. Business analytics
is applied in operations, marketing, finance, and strategic planning among other functions.
The ability to use data effectively to drive rapid, precise and profitable decisions has been a
critical strategic advantage for companies as diverse as WalMart, Google, Capital One, and
Disney. In this course, the students will learn to identify, evaluate, and capture business
analytic opportunities that create value.
 Course Learning Objectives
1 To describe large business data & provide insight to facilitate decision making
2 To learn fundamental concepts of various models in analytics

3 To gather hands-on experience in MS Excel/ other analytical tools

4 To interpret the software output and to put them into actionable insights

Course Outcomes (CO):

Course Code. Course Outcome Blooms Level Blooms
Course Verbs Level
Outcome ( in words ) no.
Number
QTA302.CO1 Draw insights into business problems through Understanding II
descriptive analytics
QTA302.CO2 Learn to leverage Analytics in decision making Analyzing
across various business functions IV
QTA302.CO3 Learn to develop analytical models in MS Excel/ Analyzing
other tools to draw insights & predict the business IV
outcome.

QTA302.CO4 Add case study Evaluate v

Mapping of Course Outcomes (CO) to the AOL goals:

Role of
AOL Critical Data Driven
Communicat Global Self in
Goa Leadersh Innovati & Decision
ion Skills Perspecti the Business
l/ ip on Analyti Making
ve Organizati Competency
CO cal
on & in
Thinkin
Society
g
CO1 3 3 3 2 3
CO2 2 3 2 3 2
CO3 1 2 3 1 3 3
CO4 1 2 3 1 3 3

Detailed Session Plan:

Session Topic and Subtopics to be CO(s) Pedagogy

No. Covered Mapped to
the Topic
1 Title of the topic: Introduction CO1 Lecture mode
a. Overview of Business Analytics
b. Scope of Business Analytics
Stages of analytics
c. Univariate, Bivariate & Multivariate
Distributions
d. Data Types & Scales of
 Measurements
2 Title of the topic: Introduction to CO1 Case study Discussion
Analytics Workshop mode
a. Models in Business Analytics
b. Decision Making using
Descriptive Analytics
c. Outlier Detection
3 Title of the topic: Descriptive CO1 Case study Discussion
Analytics Workshop mode
a. Descriptive Statistical Measures
Hands on Exercise
4 Title of the topic: Descriptive CO1 Workshop mode
Analytics
a. Visualizing and Exploring Data
b. Selecting/removing variables Hands on Exercise
c. Add/create new variables
d. Merging data
5 Title of the topic: Introduction to CO2 Workshop mode
Predictive Analytics: Regression
Analysis
a. Understanding the relationship
between variables Hands on Exercise with Case
b. Correlations: Indicators of Linear
study
Relationship
c. Scatter diagram.
6 Title of the topic: Introduction to CO3 Workshop mode
Predictive Analytics: Regression
Analysis
a. Understanding the relationship
between variables Hands on Exercise with Case
b. Correlations: Indicators of Linear
study
Relationship
c. Scatter diagram.
7 Title of the topic: Introduction to CO3 Workshop mode
Predictive Analytics: Regression
Analysis
a. Understanding the relationship
between variables Hands on Exercise with Case
b. Correlations: Indicators of Linear
study
Relationship
c. Scatter diagram.
8 Title of the topic: Business Analytics CO1, 2, 3,4 Workshop mode
Applications
a. Application of Analytics in Finance,
Marketing, Human Resource
Management, and Supply Chain

Practical Examination
 Text Books / Reference Books / Websites / Videos:

1. James R. Evans, Business Analytics, Pearson Publication, Second edition

2. U Dinesh Kumar, Business Analytics – The Science of Data-Driven Decision
Making, Wiley Publications, First edition
3. Camm, Cochran, Fry, Ohlmann, Anderson, Sweeny, Williams, Essentials of
Business Analytic, Cengage publication
4. Albright Winston, Business Analytics: Data Analysis & Decision Making,
Cengage publication
5. Operations Research Theory and applications - J K Sharma (4th Edition,
Macmillan)

Assessment Method:

Evaluation Schedule
Evaluation Methodology % of marks The Course Outcome
assigned that it will measure *
1. Surprise quizzes
2. Case evaluation 5 CO1,2
3. Group presentations
4. Mid Term Evaluation 20 CO1,2,3
Nature of Mid Term
Evaluation be captured
(practical examination )
5. Project
6. Any other evaluation method:
Ongoing Class Participation
and Engagement
7. End Term Exam 25 CO1, 2, 3,4

Project/Assignment Details, if any:

CO(s) Mapped to
Project/Assignment
Objective/s of the
Project/Assignment
Assignment/Project
Methodology
Outcome of the
Project/Assignment
CO1
Descriptive statistics on net sales by various classification of
customers, Descriptive statistics concerning the relationship
between age and net sales
Hands-on using MS Excel
Students to learn the concepts of Descriptive Statistics and how
to apply them in real life scenario
 Rubrics used for internal evaluation:

Case Based Assignment (Total 5 marks)

Parameter Max marks 0 1 2 3
Class Participation
Active
and Interactive during 1 Nil or low
participation
the sessions
Critical Thinking &
1 Negligible Limited Moderate High
Analysis of the case
Pre-preparation, prior Not Partially
1 Complete
reading prepared prepared
Somewhat Very creative and
Innovative and No creative creative or innovative
1
creative suggestions suggestions innovative ideas suggestions
put forth provided
Communication and
1 Poor Average Good
Initiatives

Rubrics for Midterm exam

Correct answer : 1 marks

Incorrect answer : 0 marks
No negative marking

TLP submitted by Approved by

Teaching Faculty Program Head Head – Specialization
Name Ragesh T S Dr. Madhumita Majumder Dr. Madhumita Majumder
Signature Ragesh T S
Date 04.12.2023