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Dwnload Full Contemporary Brand Management 1st Edition Johansson Test Bank PDF
Dwnload Full Contemporary Brand Management 1st Edition Johansson Test Bank PDF
https://testbankfan.com/download/contemporary-brand-management-1st-edition-joha
nsson-test-bank/
Johansson
and Carlson
-- Instructor
Contemporary Resource
Brand
Management
a. Logo
b. Slogan
*c. Brand
d. Advertisement
a. Brand attribute
b. Brand personality
*c. Brand identity
d. Brand image
a. Promise
b. Position
*c. Category
d. Identity
a. Brand attributes
*b. Brand personality
c. Brand identity
d. Brand image
*a. Promise
b. Position
c. Loyalty
d. Identity
8. A brand that stands for much more that the particular product or
service is ________________.
a. A myth
b. Cachet
*c. Iconic
d. Out of the ordinary
a. Brand identity
b. Brand confidence
c. Brand personality
*d. Brand promise
a. Problem search
b. Intention
*c. Satisfaction
d. Evaluation of alternatives
a. An identity
b. Positive image
c. A unique personality
*d. All of the above
15. The brand __________________ answers the question "Who are you."
a. Promise
b. Position
c. Loyalty
*d. Identity
*a. Personality
b. Image
c. Loyalty
d. Identity
*a. Image
b. Position
c. Loyalty
d. Identity
18. All the following are things brands do for a firm EXCEPT.
a. Price advantage
b. Channel advantages
*c. Prevents for entering markets
d. Stock market advantages
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