Lisa Mackenzie

https://www.linkedin.com/in/lisa-mackenzie-0629618/
Darlinghurst, Sydney, 2010
lisamackenzie1@yahoo.com.au
0401 045 417

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With 20 years experience in marketing communications, I’m extremely reliable and capable. I hit the ground running and
quickly develop successful relationships with both clients and colleagues.

I’m now looking for a role in administration and executive assistance.

I have these skills:

Can provide executive level and administrative support including, diary and email management and prioritisation, meeting coordination
and logistics, minute taking, file maintenance, photocopying and filing, monitoring budgets, reconciling and submitting Purchasing Card
expenses, team events, travel arrangements, catering and conferences.
Build and maintain working relationships with teams and other business areas as required to ensure the successful administration of
meetings.
Assist in presentation building. Proficient in G Suite, Microsoft Suite and quickly learn other programs. CRM database and lead
management.

EXPERIENCE

Wunderman Thompson — Group Account Director

August - present

● Lead the global Nestle KitKat and McPherson’s accounts, including customer experience through to delivery.
● Responsible for onboarding and setting up the new McPherson’s account and leading workstreams including Brand,
Strategy, Digital, Social, PR and Influencer.

We Are Social — Group Account Director

May - June 2023 - CONTRACT - 2 months

● Delivered all post production for the launch of the Samsung Z Flip4 with influencer Sydney Sweeney, gaining over
300K likes in 1 week on Instagram.
● Led a small business engagement campaign for TikTok across all of the We Are Social offices in Asia/Pacific.

Apparent Communications — Group Account Director

February 2017 - February 2023 - 6 YEARS

● Managed large pieces of Google business in Exec and Healthcare comms, from strategic projects to animated videos.
● Ran a lead generation campaign to C-suite which resulted in many major leads for the sales team.
● Led strategic projects for Visa Australia including CVP development for new products and Playbooks. The Visa
Personas campaign was nominated for the AC&E Awards 2017. Also developed a CMO thought leadership piece for
promotion through programmatic channels.
● Allianz - led strategic responses and end to end campaigns. Set up Oracle Eloqua CRM solution: Discovery sessions,
customer lifecycle development, personas and creative. Early acquisition campaigns saw a 34% increase in quote
requests.
● Developed the social strategy and achieved 23% increase in engagement for ResMed (CPAP and sleep apnea).

DDB Sydney — Business Director

June - Sept 2016 - CONTRACT - 4 months

Delivered 7 TVCs in 2 months and related roll out campaigns across all channels for Westpac. Also developed a mood film
to engage staff in the new brand for Westpac bank.
Lisa Mackenzie
https://www.linkedin.com/in/lisa-mackenzie-0629618/
Darlinghurst, Sydney, 2010
lisamackenzie1@yahoo.com.au
0401 045 417

IAG (NRMA) — Direct Marketing Manager

Oct 2015 - Apr 2016 - CONTRACT - 7 months

Managed many email, mail, social and website management campaigns. I developed the concept and creation of content
for the NRMA YouTube channel and also led a large campaign for CTP insurance, including research and interviews.

BWM — Account Director

Mar 2015 - Jun 2015 - CONTRACT - 4 months

Delivered the new Brand launch for nbn (National Broadband Network), including Brand Guidelines, Word Templates,
Playbook and executing the campaign across TV, press, radio, digital.

The Works Sydney (now Capgemini) — Account Director

Dec 2008 - Dec 2014 - 6 YEARS

• Led the NRMA onboarding project which was a best practice, end-to-end CRM program.
• Gained $50K earned media out of $5K investment with a world-first tech idea for Brother and National Breast Cancer Fdn
• Worked on three website overhauls, Daikin, Woolworths Everyday Rewards and Thomas Dux to create best practice,
responsive and search-optimised sites.

Wunderman — Account Director

Dec 2006 - Dec 2008 - 2 YEARS

Managed communications campaigns across ATL/BTL for Microsoft and Westpac.

• Delivered a business project for Westpac, the LAM Portal, which contributed to 300% increase in monthly revenues for
the account.

360 Communications (bespoke agency for Commonwealth Bank) — Account Manager

Jan 2000 - Jan 2004 - 4 YEARS

Responsible for strategic input to and implementation of direct communications projects for NetBank and Youth
Segments of Commonwealth Bank.
• Planned and implemented two Tertiary Student campaigns which won Silver ADMA 2002, Bronze ADMA 2003 and
International Echo Award 2002.

Commonwealth Bank (CBA) — Marketing Manager

Jan 1997 - Jan 2001 - 4 YEARS

Responsible for strategic input to and implementation of direct communications projects for Business Segments for
Commonwealth Bank.
• Partnered with KPMG to deliver a business insights newsletter for small to medium businesses explaining the GST and
other current issues.

Education Bachelor of Business, University of Technology Sydney, AUSTRALIA

Course Leadership Excellence Program 2022 (Hummingbirds)