MGT-602 Quiz-3 By Vu Topper RM

Contact What’s app 03224021365.

Which of the following statement is most true regarding a business plan?
A. Business idea and business plan are same components
B. Business idea precedes business plan
C. Business plan precedes business idea
D. Business idea is irrelevant to a business plan

A well written business plan leads to:

A. Refinement of a business output
B. Generation of a business idea
C. Measurement of a business performance
D. Effective initiation of a business

Short-term incentives to encourage the purchase or sale of a product or

service is called:
A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion

A complex business is likely to have a very short business plan.

A. True
B. False

Business idea is about concept of a business.

A. True
B. False

Appendix holds the supporting documents for the actual business plan.
A. True
B. False
 MGT-602 Quiz-3 By Vu Topper RM
Contact What’s app 03224021365.
Product value and packaging-related attributes are best discussed in the
“Need” section of an NABC framework.
A. False
B. True

Nature of the business competition decides the length of a business plan.

A. True
B. False

Consumer products are offered to firms for further processing or for use
in conducting the business.
A. True
B. False

Business idea then business plan then business practice is the right
sequence.
A. True
B. False

Appendix is not a glimpse of the whole business plan document.

A. True
B. False

Business plan and business idea are different to each other.

A. True
B. False

Business plan tells us details about planning a business.

A. True
B. False
 MGT-602 Quiz-3 By Vu Topper RM
Contact What’s app 03224021365.
Business plan and business idea are same.
A. True
B. False

Business plan then business idea then business practice is the correct
sequence.
A. True
B. False

Business plan then business idea then business practice is the wrong
sequence.
A. True
B. False

Which of the following factors directly relate to the length of a business

plan?
A. Number of employees
B. Complexity of the business
C. Amount of the investment
D. Number of customers

Which of the following questions is directly answered in the Need

section of an NABC framework?
A. Who are the suppliers of the raw material being involved?
B. What technology does the company need to prepare the prototype?
C. Does the target market potentially meet the investment
opportunity?
D. Which are the competing brands in the market?
 MGT-602 Quiz-3 By Vu Topper RM
Contact What’s app 03224021365.
Companies extend a current brand name to new or modified products in
a new category is called Brand extension.
A. True
B. False

The term “Backbone of a business startup” is entitled to a:

A. Business outcome
B. Business plan
C. Business concept
D. Business idea

Which of the following questions is directly answered in the Need

section of an NABC framework?
A. Who are the suppliers of the raw materials involved?
B. What is the need?
C. What technology does the company need to prepare the prototype?
D. Which are the competing brands in the market?

The information about the customers' demographics is an attribute of the

“Need” section of an NABC framework.
A. True
B. False

Which of the following sections of an NABC framework features the

decision about the selection of media type for the marketing campaign of
the business?
A. Benefits
B. Need
C. Approach
D. Competition
 MGT-602 Quiz-3 By Vu Topper RM
Contact What’s app 03224021365.
Which of the following section of a business plan is a glimpse of the
whole document?
A. Appendix
B. Table of contents
C. Management plan
D. Executive Summary