Empowering Farmers to make Smart Connections

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 AGRI INPUTS
Seeds, Nutrition,
Protection

CREDIT
Agro Scoring

Smart connections
based in data analytics FARM
INTELLIGENCE
Agro Analytics

ACCESS TO MARKETS
Traceability and high
added value markets
AN INTEGRATED SOLUTION TO MANAGE SMART PURCHASES, GET HOW CROPER WORKS FOR
TRACEABILITY AND REACH HIGH-VALUE MARKETS (1M FARMERS USE FARMERS
CROPER IN 2021)

Suppliers
Direct connection with
suppliers to compare, quote
and buy
Connections features
Enabling services Conscious Buyers
Access to credits, insurance, Connect high value markets using
logistics and technical assistance traceability (Farm to fork)

Management tools
Planning, budgets, invoices,
payments, field tasks, traceability,
aggregator functions
Management tools
Community intelligence
Information, recommendations, and
*Premium subscription features
alerts based on farmers’ behavior,
market data, and weather
EASY DIGITAL ONBOARDING FOR SUPPLIERS, ALLOWING HOW CROPER WORKS FOR
SUPPLIERS
THEM TO SELL IN LESS THAN 1 DAY

Analysis of the digital Digital Stores Fulfillment technologies SEO - SEM Content
market Easy digital Payments, traceability, 35% of products Access to Croper’s
Help suppliers to find onboarding with no invoices, credit offered in Croper are in network of 350,000
and segment their previous technology the 1st page of Google farmers.
market knowledge required without paying - Croper Academy
- Email
- Social Network
- Blog and news

Croper offers an overall digital package to start the e-commerce experience and reach customers

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AGRO DIGITAL CREDIT (USD10 Million in credit request per month)
We provide more than capital, we provide competitiveness

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Fill out the form and Get a digital and

Go to Croper platform
upload the documents personalized credit
CROPER AGRO SCORING

We base the scoring in farmers knowledge and sustainability analysis using farmers
information and satellite images
CREDIT PROJECTIONS

Credit 2023 e 2024 py 2025 py

Request Number 2,670 5,340 10,680

Request Value (USD) 35,964,057 85,440,000 213,600,000

Average Ticket 13,470 16,000 20,000

Conversion Rate 6% 12% 20%

Number of Disbursements 160 641 2,136

Disbursements Value (USD) 2,157,843 10,252,800 42,720,000

Average Ticket 13,470 16,000 20,000

 ACCESS TO MARKETS: BUYERS AND AGGREGATORS USE HOW CROPER WORKS AG
CROPER TO IMPROVE SOURCING BASED IN INFORMATION BUYERS

Features for Buyers and Aggregators

• Digitize and store farmers data
• Trace and monitor purchases and production
• Sustainability Croper Score: Deforestation, Water
footprint
• Social and origin information
• Transparency for final consumer (QR codes)

Today Croper has 270 Aggregators that can bring 27.000 farmers

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 WE ARE DIGITIZING AGRICULTURE THROUGH ACTIONABLE DATA COMPETITIVE ADVANTAGE
We will have 1 Million farmers registered by 2024

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Strategy to reach farmers Technology adoption AgNalytics
and data

● Offering farmers daily
solutions using adapted
technology
● Access to Capital
● Direct Access to Agri Inputs
suppliers
● Access to Higher Added Value
Markets using farmers
traceability
● Access to knowledge and
information
● Backend operations: Our live ● Credit Agro Scoring
support team is constantly
monitoring and assisting. ● Farmers Sustainability Scoring
● Croper has focus the technology to ● Community data Intelligence
reach tropical high value crops.
(Cacao, coffee, avocado, banana) ● Segmented Marketing Campaigns
● UX based on our agricultural ● Traceability from farmers
knowledge
● Farmers needs, Crops, localization
● Integrated technologies that and size
provides everyday solutions for
farmers

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SUBSCRIPTIONS, COMMISSIONS, AND ADVERTISEMENT
REVENUE MODEL
A marketplace that creates network effects between farmers, suppliers, service providers, and agbuyers

Subscriptions Advertisement

$75 - $300 USD Supplies subscription / monthly $15 - $60 USD Advertisement of products

$460 USD Aggregator subscription / monthly $150 - 500 USD Digital Marketing (lead, SEO, SEM)

Credit Analytics

1%- 3% Credit disbursement Online Dashboards

USD 2 Score per farmer Segmented Marketing Campaigns

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 TRACTION
EVERY DAY MORE FARMERS USE CROPER TO MAKE PURCHASING DECISIONS
Unique Users # Leads (Quotes & Orders)

By 2025 we expect 30M unique By 2025 we expect 3,2M leads / Year

users
In Q1-2021 we have already reached
75% are mobile users 2020 number of leads.

The conversion rate of visits to leads has increased from 0.3% in 2019 to 7,2% in 2022

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 GROWTH
NEXT STEP: EXPAND IN LATIN AMERICA

Current: Colombia
Go to Market: 2024: Mexico
1. Offering software for aggregators 2025: Ecuador and Perú

2. Starting with multinational sellers that already 2026: Brasil and Chile
use Croper in Colombia

Country Colombia Ecuador Perú Chile México Brazil

Agricultural GDP - US$ B 21.8 9.6 15.6 10.0 43.6 81.6

# of Farmers - million 2.9 0.8 1.8 0.3 4.5 4.8

Source: World Bank GDP development indicators - The number size and distribution of farms, smallholder farms and family farms worldwide, Sarah K. Lowder, Jakob Skoet and Terri Raney.
 TRACK RECORD
WE KNOW ABOUT AGRI BUSINESS AND TECHNOLOGY

Team
Technology
- 25 people passionate about transforming agribusiness. • Convergence technologies
- Expert board in technology, scalability and agriculture. • Aeronautical rigor and innovation strategy
applied to agribusiness
• Big data, Data analysis and AI
Market Knowledge • Complex system problem solving
• 14 years hosting Expo Agrofuturo, a major agribusiness event in Latam, • Technology team leadership
with 400 exhibitors and 25.000 farmers annually • Full technology life-cycle: concept, design,
• 1 million hectares database testing, certification, in-service
• Promotes business for 1.8+ USD billion through Novo Agro companies
• Connected and acknowledged in Latam as Agro movement leaders
• Community of 300.000 farmers following our specialized content

Avner Schneur, Croper partner, is

Ricardo Jaramillo, Croper CEO, has passionate about impactful
experience in agri entrepreneurship, co developments. Has managed
founder of Novo Agro group (Agrofuturo, technology company worldwide
Agricapital, Agrow)

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Where we want to What we require
be in 2025
1 Strengthen the technology team
30 million unique users and 1 Million
farmers subscribed Deliver and improve strategic modules:
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Credit, Analytics, Connections
Have accumulated
International expantion
5 million leads 3

Have more than 6,000 suppliers

Operation Latam
 VIEW OUR PRODUCT

LET’S SEE WHAT

CROPER IS DOING