UNIVERSITY TECHNOLOGY MARA, TERENGGANU BRANCH, CAMPUS

DUNGUN,

FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR OF CUSTOMER SERVICE MANAGEMENT (HONS.)
DIGITAL MARKETING (MKT 558)

GROUP PROJECT (30%)

PREPARED TO:
DR ADILAH BINTI OTHMAN

PREPARED BY:

NAME STUDENT ID

MUHAMMAD AZMIRUL HAKIMI BIN HASHIM 2022970253

NURUL NASUHA BINTI MOHD ALWI 2022794101

ALIF JUFREE BIN JOHARI 2020483108

CLASS: TAC220 7D

DATE OF SUBMISSION: 20 JANUARY 2023

 ABSTRACT

Embark on a delightful and refreshing journey with our immersive video concept, "Cool
Delights," as we unveil the captivating world of Laicikang Az Viral, a small yet bustling cold
beverage haven nestled near the An-Naim Mosque neighborhood on the vibrant Jalan Sura Jeti.
Established by the enterprising Muhammad Azri Bin Draman just nine months ago, Laicikang
Az Viral has swiftly become a local sensation, tantalizing taste buds with its signature chilled
drink, Laicikang.

This abstract serves as a tantalizing introduction to the multifaceted experience that "Cool
Delights" promises to deliver. Step into the heart of Laicikang Az Viral as we showcase not only
the mouthwatering array of Laicikang offerings but also the meticulous and artful process that
goes into preparing each beverage – from the crisp ice to the exquisite fruits and syrup, all
meticulously layered within the iconic container cup.

Delve into the financial success story of Laicikang Az Viral, where we present key figures,
including the average daily sales and profit margins, reflecting the robust viability of this
charming establishment. Discover the vendor's astute understanding of its target audience,
primarily local students, and the unique promotional strategies employed, featuring a visually
appealing banner that beckons customers with the promise of cool delights.

Moreover, "Cool Delights" offers a glimpse into the heartwarming interactions between the
family members who operate the business and the satisfied customers, creating a sense of
community and joy around Laicikang Az Viral. As we unfold the layers of this narrative, we
invite viewers to partake in the success and joy that define this local sensation. Join us in
savoring the cool delights and unraveling the secrets behind the viral sensation that is Laicikang
Az Viral.
INTRODUCTION

Laicikang Az Viral is a small-scale vendor growing rapidly in the center of Jalan Sura
Jeti. It was founded just nine months ago by Muhammad Azri Bin Draman, who is a tribute to
his business skill. The seller, who only opens on Sundays and Fridays from 9 a.m. to 7 p.m., has
gained popularity in the area and attracts customers from the An-Naim Mosque neighborhood.
The centerpiece of their menu is the famous "laicikang," a cool mixture of ice and mixed fruits
that is painstakingly prepared and presented in a container cup. Laicikang Az Viral, which
charges a reasonable RM6 per container, has successfully carved out a place for itself in the
market by generating a profit of RM150 and an excellent daily sales volume of 150 containers.
A committed group of three family members is responsible for this achievement, demonstrating
their dedication to both quality and client pleasure.

The seller uses a calculated promotional strategy to entice its target audience, which is
primarily locals and students who have a taste for sweet and cold beverages. The business name,
mouthwatering pictures of the delicious items, and an easily accessible phone number are
displayed on a real banner that is placed strategically close to the facility. Customers are drawn
to the store by the banner, which is visually appealing and has a lively color palette. The space's
simple design fosters conversation amongst patrons and creates a laid-back vibe in which they
may savor the delicious Laicikang options. Laicikang Az Viral is a company that embraces
contemporary trends by offering its broad audience a smooth and convenient experience by
enabling cashless purchases using QR codes and wireless transfers. With this clever combination
of attractive marketing, a family-friendly company plan, and an emphasis on client convenience,
Laicikang Az Viral is well-positioned for long-term success and expansion in the regional
beverage industry.

DESCRIPTION OF THE VIDEO CONCEPT (Cool Delights with Laicikang Az Viral)

Introducing a captivating video concept that brings to life the refreshing world of
Laicikang Az Viral, a hidden gem in the heart of Jalan Sura Jeti near the An-Naim Mosque
neighborhood. This video aims to showcase the essence of Laicikang Az Viral, a small yet
vibrant cold beverage vendor that has been making waves since its establishment nine months
ago by a hardworking and honest entrepreneur, Muhammad Azri Bin Draman who seeks
opportunity for his family welfare.

The video opens with a captivating above viewpoint that provides a bird's-eye view of the
bustling Jalan Sura Jeti while creating a peaceful and inviting atmosphere. The camera
approaches the lively Laicikang Az Viral stall with grace, coupled to the joyful, gentle
soundtrack, preparing the audience for an immersive experience. The story of Laicikang Az Viral
is then told in a kind voiceover, highlighting the company's dedication to providing refreshing
beverages that skillfully combine ice with a variety of delicious fruits to provide a lovely
sweetness. The visual story smoothly moves into the detailed steps of creating Laicikang,
emphasizing the careful planning that goes into everything from the ice to the final presentation
in the signature container cup. Laicikang's striking hues and enticing textures create a sensory
experience that attracts passersby to sample the freshness.
To further the story, the video shows the heartwarming exchanges that take place between
the happy clients and the family members running the business. The joy of enjoying Laicikang
on a bright day, moments of shared laughing, and smiles all lend a personal touch to the visual
treat. Strategically placed shots of local students enjoying Laicikang in the second segment of the
film highlight the dish's appeal to the intended viewership. Scenes showing their genuine
responses and testimonies demonstrate how popular the drink is with young people. With a
striking image of Laicikang Az Viral's stall against the vivid backdrop of the end of the day the
video ends, leaving viewers with a revitalizing and unforgettable impression of the lovely
experience they can expect.

This video concept aims not only to showcase the enticing Laicikang beverages but also
to tell an inspiring story behind the local brand, fostering a connection with the audience and
enticing them to visit Laicikang Az Viral for a delightful and refreshing experience that will give
sweet memory of heart to audience.

EXPLANATION ON THE EVALUATED PLATFORM’S OUTCOME

The purpose of this report is to conduct a comprehensive evaluation of two prominent

social media platforms, TikTok and Instagram, with a specific focus on their significance for
marketing purposes. In the rapidly evolving landscape of digital marketing, understanding the
nuances of these platforms is crucial for businesses and marketers aiming to connect with their
target audience effectively. By examining the platform layout, user engagement and advertising
opportunities provided by TikTok and Instagram, this report aims to provide actionable insights
that can inform strategic marketing decisions. The significance of this evaluation lies in the
potential impact on brand visibility, audience engagement, and overall marketing success in the
dynamic realm of social media.

The design of TikTok acts as an entrance to its charming universe of short-form video
content, where imagination is unrestricted. The central feature of this audiovisual interface is the
"For You" feed, an interactive area that presents a customized playlist of popular videos,
guaranteeing that visitors come across interesting and captivating material. A video production
and editing suite are effortlessly integrated into the user-friendly interface, enabling users to
create their own unique videos. Important elements that enhance collaboration, such "Duet" and
"Stitch," let users remix and work together on content with ease.

The appeal of TikTok is its ability to create content in a variety of formats, including
fifteen second, sixty second, and most recently, three minutes, which are ideal for audiences with
short attention spans. The network has become a social media powerhouse, as evidenced by its
explosive growth to 1 billion monthly active users in only 4.9 years. With its distinct
combination of entertainment and engagement, TikTok has become a worldwide sensation,
drawing in 20.83% of the 4.8 billion internet users worldwide and interacting with 22.32% of the
4.48 billion active social media users. Beyond its visually appealing design, TikTok is a doorway
to a socially conscious online community that offers marketers a unique opportunity to increase
exposure, encourage customer interaction, and unleash infinite creativity.

Instagram's layout is a dynamic environment created for engaging visual storytelling, not
just a blank canvas for content. The central component of the user experience is the primary feed,
which presents a stream of images and videos either chronologically or automatically. One
particularly notable feature is Stories, which encourages real-time updates by enabling users to
upload fleeting information that disappears after a day. With its recommendations for content
based on interests, the Explore page helps users find even more stuff. Reels offers a platform for
brief, artistic videos, whereas IGTV is more suited for longer video material.

The layout platform makes it simple to navigate between the main feed, Stories, Explore,
and other sections with its user-friendly design. Instagram's grid style, which allows each square
on the profile to represent a post, exemplifies the platform's devotion to adaptability. It gives
companies and influencers the chance to create visually striking patterns that make their grids
into eye-catching works of art. Users may turn their grid into an artistic canvas with this
arrangement, which highlights the platform's aesthetic flexibility by supporting both selected
content and impromptu updates.

Our analysis of LAICIKANG AZ VIRAL promotion video on TikTok for the digital
marketing report video produced remarkable results, with 52 likes, over 700 views, 14 shares,
and 15 comments in the last six days. In the same time frame, the identical picture received 1
remark and 16 likes on Instagram. By contrast, TikTok displayed noticeably higher levels of
engagement, as seen by a bigger quantity of likes, shares, and comments, suggesting a more
engaged and active user base. The TikTok video demonstrated the platform's ability to generate
interaction and virality in addition to gaining increased attention and encouraging community
involvement. The increased TikTok engagement highlights the platform's power in digital
marketing by highlighting its capacity to raise brand awareness and encourage audience
participation based on its platform layout.

CONCLUSION

To sum up, this document offers a thorough description of Laicikang Az Viral, a

successful small-scale seller that specializes in chilled drinks. Important aspects are carefully
scrutinized, including the vendor's advantageous location, distinctive product offers, pricing
schemes, and financial success. Further evidence of the vendor's dedication to excellence,
affordability, and client happiness is provided by details about their target market, marketing
plans, and methods of payment. The proposed video concept, "Cool Delights," seeks to inspire
viewers to engage with Laicikang Az Viral by sharing the brand's inspirational story and inviting
them to partake in the delightful and revitalizing experience that the company offers. It also
seeks to capture the essence of Laicikang Az Viral's success.
 Additionally, a comprehensive analysis of TikTok and Instagram's effects on digital
marketing is done in this publication. This thorough examination carefully examines the unique
qualities, nuances of user interaction, and variety of advertising opportunities that are present on
each platform. The document's main goal is to show off how various platforms can greatly
improve audience engagement and brand visibility. The astute conclusions highlight how
TikTok, with its unmatched degrees of interaction and engagement, especially in the broad field
of digital marketing, emerges as a crucial factor in boosting Laicikang Az Viral's success story.
This information highlights how crucial it is to use social media platforms—TikTok in
particular—skillfully for the creation and implementation of marketing plans. This will help
small-scale vendors like Laicikang Az Viral remain successful in the modern business
environment.