IBM Think2023 BrandGuidelines

IBM Think 2023 Brand Guidelines
3 March 2023
International Business Machines

Blue Studio
Contents 3 Objective and goals
4 Objective
5 Think manifesto
6 Think 2023 brand system

7 Channel identity
8 Gallery
11 Assets
12 Color palette
13 Video assets
14 Still assets
19 Cropping
21 Translation assets
22 Color palette
23 Translations
24 Positioning
25 Framed translations
28 Pattern
29 Video assets
30 Still assets
33 Cropping
34 Event photography
39 Branded merchandise
42 Communications
43 IBMer News tiles
44 PowerPoint template
45 Social graphics
47 Website
48 Brand elements
49 IBM logo usage
50 IBM logo size
51 Typography
52 Layout
55 Think identity
57 Logotype
62 Logo misuse
IBM Think 2023 Brand Guidelines / © 2023 IBM Corporation IBM Blue Studio 2
Objective
and goals
Objective The purpose of this document is to provide comprehensive guidance
for the use of the Think® brand within event experiences globally. The
principles outlined in this document are based on the new IBM Design
Philosophy, which is the foundation for all the work we do.
Think events are opportunities to present a singular, connected IBM

narrative that grounds our vast range of offerings and services. Think is
where industry leaders, technology experts and the world’s most brilliant
thinkers converge to address some of today’s biggest challenges across
business and culture.
Think manifesto Innovation stems not from individuals working in isolation, but from an
energetic dialogue between diverse disciplines. Inspiration lives at the
intersection of humanity and technology, people and products, intelligence
and emotion, art and science, design and business.
Think celebrates and elevates this unpredictable intersection, catalyzed

through progressive partnership of mankind and machine. Think is not
a convention. Think is an ever-evolving, inclusive, accessible, horizontal
conversation about human ingenuity, its advocates and the tools they
employ to break paradigms and create new ones.
Think is for the defiant, the curious, the provocative, the uncompromising,
the resistant, the persistent. Think is for those who seek progress not for
profit or pride, but for the advancement of us all.
Think is for thinkers.
Think 2023
brand system
Channel identity We are transforming the Think brand into a versatile channel identity.
Our events have become multimedia experiences that come to life
across virtual and physical mediums. In an effort to unify a broad array
of content and executions, we are stabilizing and simplifying Think
expression into an enduring, consistent visual language. Digital and
physical assets can be used to brand our content—be it a live speaker
session or a pre-produced video asset.
We have created a custom sonic signature that establishes consistency

and recognition when delivering Think subject matter. It’s critical that
only the highest quality assets, production and thought leadership are
associated with the Think brand to maintain its integrity.
Think 2023
Gallery
6 6
Executive Leadership Team Executive Leadership Team
Caicos Meeting Rooms Caicos Meeting Rooms
Sustainability
5 5
Thoughtful consumption and minimizing waste is a Executive Leadership Team Executive Leadership Team
Turks Meeting Rooms Turks Meeting Rooms
priority for Think 2023, and teams are leaning into
sustainable, reusable and recyclable materials 4 4
Sapphire
Forum Forum
where possible. Bridge to Royal Pacific Bridge to Royal Pacific
1 1
Several signage pieces this year will be constructed
from Falconboard—a fully recyclable substrate that Falls EMC
Blue Partner Lounges
Cayman Court
EMC
Blue Partner Lounges
Cayman Court
can handle direct printing, comes in a variety of

thicknesses and is available in three colorways:
kraft, black and white.
Materiality over decoration Option A

As a whole, IBM event design is focused more on a
careful curation of materials and finishes and less on
the surface decoration of those materials. Forum Forum Forum Forum
Sophisticated environments can be crafted by Keynotes Keynotes Keynotes Keynotes
mixing hard and soft forms with both technical and

Royal Pacific Royal Pacific Royal Pacific Royal Pacific
Rooms Rooms Rooms Rooms
Caribbean Caribbean
Forum Forum
warm material elements: perforated metals, light

Caicos Caicos
Executive Meeting Rooms Executive Meeting Rooms
Blue Partner Blue Partner Blue Partner Turks

Think Forum
Turks
Think Forum
Blue Partner
Lounges Lounges Lounges Lounges
St.Croix St.Croix
Roundtables Roundtables
Oceana Oceana
Keynotes Keynotes
Partner Plus Kingston Partner Plus Kingston
Meeting Hub Meeting Hub
Executive Executive Executive Executive

Partner Plus (M) Partner Plus (M)
Cayman Court Cayman Court

Monday Night Reception Monday Night Reception
Management Management Management Management
wood, textured fabrics, etc.

Gardenia/Hibiscus Gardenia/Hibiscus
Keynote Roundtables Keynote Roundtables
Committee Committee Committee Philippine Sea, Coral Sea,

Java Sea, South China Sea
Partner Breakouts (M)
Philippine Sea, Coral Sea,
Java Sea, South China Sea
Partner Breakouts (M)
Committee
Account Ancillary Account Ancillary
Partner Plus Partner Plus Partner Plus Prayer Room

Parents Room
Prayer Room
Parents Room Partner Plus
Meeting Rooms Meeting Rooms Meeting Rooms Royal Pacific
Partner Plus (M)
Ancillary
Royal Pacific
Partner Plus (M)
Ancillary
Meeting Rooms
Wayfinding pieces are treated typographically with

minimal decoration. This restrained approach
increases wayfinding legibility, showcases the
sustainable Falconboard substrate, works well in a
variety of interior decors and eliminates potentially Front Back Front Back
awkward overlaps of text with graphics. Registration
Registration
Tower Panel: Registration Panel:
17.5" x 88" Visual 73.875" x 32.875" Visual
Scale: .1/10th"=1'
Think 2023
Gallery
IBM Think 2023

We are excited to invite you to Think 2023. This year
we will showcase our latest innovations for Watson
Marketing, Watson Commerce and Watson Supply Chain.
Amplify 2023 is for forward-thinking professionals who

want to enhance their expertise and be at the forefront
of what’s next – now.
Register today
“Cognitive and cloud are not

separate phenomena. They are
two sides of the same coin.”
Arvind Krishna
CEO, IBM
Think 2023
Gallery
Think 2023 assets There are a variety of multimedia assets to support
Think 2023. All assets may be used within an event
broadcast and event communications. Each is detailed
on the following pages.
Video assets:
3-second sting
6-second sting
30-second hero
60-second detail loop
(3) 10-second scenes: interstitial, walk-on, walk-off
Still assets:
(3) hero images
(16) detail images
Think 2023 color palette White Yellow 20 Gray 80
RGB 255 255 255 RGB 253 220 105 RGB 57 57 57

HEX fffffff HEX fddc69 HEX 393939
CMYK 0 0 0 0 CMYK 1 11 70 0 CMYK 68 61 60 49
PMS 113 C PMS Cool Gray 9 C
Blue 80 Cyan 40 Purple 40 Teal 40 Red 40
RGB 0 45 156 RGB 51 177 255 RGB 190 149 255 RGB 8 189 186 RGB 255 131 137
HEX 002d9c HEX 33b1ff HEX be95ff HEX 08bdba HEX ff8389
CMYK 100 91 9 1 CMYK 62 18 0 0 CMYK 34 44 0 0 CMYK 74 1 36 0 CMYK 0 68 39 0
PMS Reflex Blue C PMS 299 C PMS 2645 C PMS 3252 C PMS 1777 C
Blue 60 Cyan 20 Purple 20 Teal 10 Red 20
RGB 15 98 254 RGB 186 230 255 RGB 232 218 255 RGB 217 251 251 RGB 255 215 217
HEX 0f62fe HEX bae6ff HEX e8daff HEX d9fbfb HEX ffd7d9
CMYK 80 60 0 0 CMYK 26 0 0 0 CMYK 9 16 0 0 CMYK 11 0 3 0 CMYK 0 22 8 0
PMS 2132 C PMS 2905 C PMS 9361 C PMS 9040 C PMS 1767 C
Think 2023
Video assets
The video assets on the right can be leveraged in

pre/post-event communications and as interstitial
elements within a virtual broadcast. The assets are
composed in a variety of lengths to accommodate
different needs. Do not edit the music or sequencing
of the assets in any way.
3- and 6-second stings and 30-second hero:

These represent the brand campaign for Think 2023.
They may be used at the beginning or ending of
session recordings, or as interstitial pieces. They
may also be used across social channels to drive
audience engagement. Assets are available in
portrait, square and landscape orientation.
Stings: 3-second and 6-second 30-second hero
Interstitial scene and 60-second loop:
These may be used between sessions to fill time
gaps as needed. Typography or messaging can be
overlaid on the scenes and loop as needed.
Walk-on and walk-off:

These assets feature the surrounding production
elements associated with Think 2023. We consider
these assets part of the overall campaign and can be
used to drive audience engagement or as interstitial
elements between sessions.
Assets can be found here.
60-second detail loop 10-second scenes: interstitial, walk-on, walk-off
Think 2023
Still assets
High resolution images of the Think 2023 graphics

as well as video and audio files are available. These
assets should be used in audience communications,
social channels, paid media and campaign collateral.
Think 2023
Still assets

Think 2023
Still assets

Think 2023
Still assets

Think 2023
Still assets

Think 2023
Cropping
The hero artwork assets are generally seen as a Signage examples

complete word, showing all letters of “think.”
For abstract images, try to zoom in and focus on a

provocative part of the artwork. For these tight crops
Executive
there is less concern about capturing the entire Networking
artwork and more importance on conveying the
essence of the artwork featured. Center
Artwork placement should consider the movement
of the art and ideally lead the eye towards text, entry
points or other areas of interest.
Signage is still in development.
Uncropped artwork
Level 2
Think Forum
Ensemble Ballroom
Ask Me Anything Sessions

Breakout Sessions
Roundtable Sessions
Level 3
Welcome
Visit one of the
Staff Creators’ Studios
Abstract & Modern
registration desks to
pick up your badge. Office Executive Boardroom
Contemporary & Elevate Terrace
Executive Meeting Rooms

Deco
Nouveau
Impressionism
Surrealism
Innovation Talks
Contemporary & Elevate Terrace
Speaker Ready Room

Cubism
Level 5
Think Academy
Think Studio
Food and beverage will be served on all levels.
Think 2023
Cropping
The hero artwork assets are generally seen as a Signage examples

complete word, showing all letters of “think.”
For abstract images, try to zoom in and focus on a

provocative part of the artwork. For these tight crops
Executive
there is less concern about capturing the entire Networking
artwork and more importance on conveying the
essence of the artwork featured. Center
Artwork placement should consider the movement
of the art and ideally lead the eye towards text, entry
points or other areas of interest.
Signage is still in development.
Uncropped artwork
Level 2
Think Forum
Ensemble Ballroom
Ask Me Anything Sessions

Breakout Sessions
Roundtable Sessions
Level 3
Satellite Level 2 Creators’ Studios
Viewing HR Talent Exchange Session

Executive Boardroom
Executive Meeting Rooms
Areas
Coat Check 7:30am–6:30pm
Innovation Talks
Gallery Ballroom 9:00am–5:00pm
Speaker Ready Room
Welcome to Think Keynote

Monday 9:00–10:30am Level 4 Level 5
Client Meeting Center
Breakout Room
HR Talent Exchange Dining
Shoreline, Level 2 Momentum Ballroom A
Yerba Buena Terrace
Cloud Theater Breakfast 8:00–9:00am Think Academy
Bayside A, Level 1
Lunch 12:15–1:30pm Momentum Ballroom B, C, D
Private Event
Inner Circle Lounge Expert Labs
Oceanside Ballroom, Level 2
Instructor Led Labs
Mandalay Bay Ballrooms E–F Master Classes
Level 2
Self-paced Labs
Mandalay Bay Ballrooms G–H
Level 2 Think Studio
Momentum Ballroom F
Micro Theater
Mandalay Bay Foyer, Level 2
Lifted Pool Bar
Privacy Room
Food and beverage will be served on all levels.
Think translation assets There are a variety of Think translation assets to support Think 2023,
including patterns, videos and stills. These can be used on merchandise
as well as social and digital applications, but not for print collateral.
This is secondary artwork to the main Channel ID graphics, and the
translation graphics should not be used on the same asset as the main
Channel ID graphics.
(18) Think on Tour framed translations
(12) Translation patterns
Video assets:
60-second global
(3) 12-second global
45-second tour
(13) Still assets
Think translation White Black
color palette RGB 255 255 255 RGB 0 0 0

HEX fffffff HEX 000000
CMYK 0 0 0 0 CMYK 60 40 40 100
PMS Black 6 C
Blue 60 Red 60 Gray 40
RGB 15 98 254 RGB 218 30 40 RGB 168 168 168

HEX 0f62fe HEX da1e28 HEX a8a8a8
CMYK 80 60 0 0 CMYK 8 100 97 0 CMYK 38 30 31 0
PMS 2132 C PMS 185 C PMS Cool Gray 4 C
Cyan 40 Yellow 40 Gray 20
RGB 51 177 255 RGB 210 161 6 RGB 224 224 224
HEX 33b1ff HEX d2a106 HEX e0e0e0
CMYK 62 18 0 0 CMYK 19 35 100 0 CMYK 13 9 10 0
PMS 299 C PMS 110 C PMS Cool Gray 2 C
Think 2023
Think translations
The translations of Think on the right show all

IBM Plex languages.
Think 2023
Framed translation logotype positioning
The framed translations are built on a grid as seen

on the right. Do not adjust positioning, and do not
create your own graphics.
Translation assets can be found here.
Think 2023
Framed translations
We are providing Think framed translations, both

solid and outlined, in Black, Blue 60 and White, in
nine languages based on Think on Tour 2023
locations. Consider color accessibility when using
these graphics.
English: Orlando, London, Sydney, Toronto German: Frankfurt Spanish: Madrid
Think 2023
Framed translations

these graphics.
Italian: Milan Hindi: Mumbai French: Paris, Toronto (maybe)
Think 2023
Framed translations

these graphics.
Italian: Milan Malay: Singapore Japanese: Tokyo
Think 2023
Translation patterns
The Think translation patterns utilize the unique

Think translation color palette. We are providing
a number of pattern options.
Think 2023
Translation video assets
The video assets on the right can be leveraged in

pre/post-event communications, as interstitial
elements and walk-on/walk-off content. The assets,
in square format, are composed in a variety of
lengths to accommodate different needs. Do not edit
the music or sequencing of the assets in any way.
(3) 12-second global:

These may be used at the beginning or ending of
session recordings, or as interstitial pieces. They
may also be used across social channels to drive
audience engagement. Typography or messaging
can be overlaid on the scenes and loop as needed.
60-second global:
This may be used between sessions to fill time gaps
as needed. Typography or messaging can be overlaid Global: 12-second, no sound Global: 12-second, no sound Global: 12-second, no sound
on the scenes and loop as needed.
45-second tour:
This may be used between sessions to fill time gaps
as needed. This can be looped as needed, however,
typography and messaging should not be overlaid
on this one.
Global: 60-second, with sound Tour: 45-second, with sound
Think 2023
Translation still assets
High resolution images of the Think translation

graphics are available in square format. These
assets could be used in merchandise, audience
communications, social channels, paid media and
digital campaign collateral.
Think 2023

Think 2023

Think 2023 Social graphics examples Digital applications examples
Translation assets cropping
Examples on the right show how still graphics and

various patterns can be used on social graphics and
digital applications. Text should not be applied on
social graphics in posts, however, text can be
applied on stories if there is sufficient space, as seen
on the first example on the bottom row.
IBM Think 2023

We are excited to invite you to Think 2023. This year
we will showcase our latest innovations for Watson
Marketing, Watson Commerce and Watson Supply Chain.
Amplify 2023 is for forward-thinking professionals who

want to enhance their expertise and be at the forefront
of what’s next – now.
Register today
“Cognitive and cloud are not

separate phenomena. They are
two sides of the same coin.”
Arvind Krishna
CEO, IBM
Event photography Past event photography may be used to supplement event
communications to stimulate audience engagement.
Event photography
Since 2023 will be our sixth Think event, it is

acceptable to use select photography from prior
events when necessary. Images should focus on
relevant attendee experiences at Think including:
– Marketing, brand gallery and Think campus
entrances
– Keynote and guest speakers
– Networking
Photography selects can be found here.
Event photography

entrances
– Networking
Event photography

entrances
– Networking
Event photography

entrances
– Networking
Branded merchandise
Branded merchandise Tote Crew neck Colorway shirt
Samples of actual gifts or merchandise will be

available in April on US logostore. Also available as
special order. For all special orders please go to
Global logostore, find your country and contact your
authorized IBM Logo Merchandise supplier.
Minimum order quantities and prices will vary by
ordering country.
Stickers 9 languages translation shirt Beach towel
Branded merchandise
Samples
Communications IBMer News tiles
PowerPoint template
Social graphics
Website
IBMer News tiles
Ready to use—Think audience
engagement assets
IBMer News tiles can be found here.
600px x 360px 600px x 360px
600px x 360px 600px x 360px
PowerPoint template
Ready to use—Think audience 86pt title, 2 lines 86pt title, 2 lines
engagement assets
maximum maximum
PowerPoint template can be found here. 28/36pt subhead or 28/36pt subhead or
presenter name and title presenter name and title
1920px x 1080px 1920px x 1080px
86pt title, 2 lines

maximum
28/36pt subhead or
presenter name and title
1920px x 1080px
Social graphics: Static
engagement assets
We encourage the use of full bleed images

for all static Think social content. Art should
be pulled from the Social graphics folder in
2023 AUE Assets.
All text should be included in the post copy

and not on the image. Please also note that
logos are not necessary.
Social graphics can be found here.
1920px x 1080px 1920px x 1080px
1920px x 1080px
Social graphics: Animated
engagement assets
We encourage the use of full bleed video

for all animated Think social content. Art
should be pulled from the Social graphics
folder in 2023 AUE Assets.
All text should be included in the post copy

and not on the video. Please also note that
logos are not necessary.
Social graphics can be found here.
3-second 6-second
1920px x 1080px 1920px x 1080px
30-second
1920px x 1080px
Website
4-column grid
Think website can be seen here.
Section 01:
What is Think in 2023?
Section 02:
Program
Section 03:
Collaboration
Section 04:
Special events
Section 05:
Think on Tour
Section 06:
Stay informed
Brand elements
IBM logo usage
Correct usage and identification
of the positive/reverse IBM logos:
There is only one IBM corporate identity, the

IBM 8-bar logo. The IBM 8-bar logo uniquely
distinguishes the company from competitors and
other companies. The IBM 8-bar logo needs to
appear in every eventexperience at some level.
How to recognize positive/reverse versions Positive image logo Reverse image logo,
Look at the “M.” The positive version has a sharp knockout white
point in the middle downstroke. The reverse version
is b
lunt. The reverse version also uses slightly
thicker bars for better reproduction.
The IBM logo should be separated from other

Clear space Logo size and alignment
elements by a distance approximately equal to
Headline
its height. This distance, as shown here, s hould
Cap
be considered the minimum uninterrupted space height
surrounding the logo. X X
IBM logo artwork can be found here.

X X
Headline
X-height
X X X
X
In majority of cases, logo size determines

the margins of the document.
IBM logo size
Header with one or more lines: 86pt / 96pt Cap height
Header text
goes here
The IBM logo can be 1x, 1.25x, 1.5x or 2x of the
cap height of the text, as well as the height of the
header unit. Header with one or more lines: 86pt / 96pt 1.25x Cap height
Header text
IBM logo artwork can be found here.
goes here
Header with one or more lines: 86pt / 96pt 1.25x Cap height
Header text
goes here
Header text
goes here
Header text
goes here
Single line header: 86pt / 96pt 2x Cap height
Header text goes here

Single line header: 86pt / 96pt 2x Cap height
Header text goes here
Header with one or more lines: 86pt / 96pt Header unit height
Header text
goes here
Typography
IBM Plex
Typeface Type specs
IBM Plex™ is the approved typeface for all of IBM.

It replaces usage of all previous typefaces (Helvetica
Neue, Lubalin, Bodoni, Jenson, and in some web
cases, Arial and Georgia).
Headers, headlines and larger display text should

be set in Plex Sans Light, and emphasized large text
should be set in Plex Sans Medium.
Small text should be set in Plex Sans Regular, and

emphasized small text should be set in Plex Sans
Semibold. Captions and numbers can be set in Plex
Mono Regular.
Here is the Typography section on IBM Brand

Platform Experience Guide.
You can find the IBM Plex font on Github here.
Layout
Think grid construct
16 columns
When designing Think communications, utilize the

grid systems outlined here.
Think communications use 16 columns and 8 rows.

The margin will then be specifically determined
based on media type and content.
8 rows
Layout
IBM grid construct
Division by 2
When designing Think communications, utilize the

grid systems outlined here.
Think communications use 16 columns and 8 rows.

The margin will then be specifically determined
based on media type and content.
IBM layouts generally use 1, 2, 4, 8 or 16 columns.
Layout
Grid construct
Templates
On the right are samples of the underlying grid and

how to position elements, such as type and logos.
Curious thinkers solving the world’s “Think client or consumer’s personal

biggest problems, lorem ipsum dolor sit stories, lorem ipsum dolor sit amet,
amet, sodales consectetur adiscing. sodales consectetur adiscing elit id
sollicitudin.”
– Name, Company
Think identity The corporate identity for Think is a custom logotype typeset
in IBM Plex. The following guidelines address the relationship
of the Think identity to the IBM master brand. Do not create
new or unapproved lockups with the Think logotype.
Logotype
This is the logotype for Think; it is the primary

identifier of our brand.
When using the logotype, it must appear in the

context of the IBM master brand. Specifically, the
IBM 8-bar logo should be featured with the Think
logotype in any given communication. The only
exception is if there is not enough clear space around
the Think logotype—in this instance, the Think
logotype may appear on its own.
See the following pages for clear space, sizing,

placement and relationship guidance.
When using Think in text or headline copy, use a

capital “T” when referring to the subject as a noun.
When using “think” as a verb, use standard sentence
or lowercase typography. See examples below:
Think as a noun:
Come join us at Think.
Think as a verb:
What makes you think?
Think animated logotype
The Think logotype is part of IBM’s brand system.

The design of the logotype is permanent and does
not change from year to year.
We have animated the logotype in four different

color configurations. This can be used as a sign-off
in video content and marketing communications.
Motion assets can be found here in a variety

of file formats and palette designs.
Click to play
Logotype
Clear space
Clear space diagram
The clear space for our logotype is equal to

the height of the letter “t.” Please follow the x x
recommended minimum clear space to
ensure legibility.
Think logo artwork can be found here. x x
x x
Logotype
Relationships
The Think logotype should be prominently placed

when appearing with the IBM 8-bar logo. It should x x x x x
be flush left and appear before the IBM logo.
x A space equal to 4x
There are three simple constructs for the logotype indicates the closest the
relationship: x IBM logo should appear
with the Think logotype in
horizontal alignment. Use
Horizontal x more space in between,
Vertical
whenever possible.
Diagonal
x
The IBM logo should appear on every piece of official

IBM communication. The only exception is if there is
not enough clear space around the Think logotype. A space equal to 4x
indicates the closest the
On printed literature, it generally appears on the
IBM logo should appear
front and/or back covers. In video, it generally with the Think logotype in
appears at the end as a final sign-off. In the United vertical alignment. Use
States, one appearance of the IBM logo (generally more space in between,
the sign-off) must be accompanied by the ® mark. whenever possible.
In other countries, local legal counsel should be
consulted for trademark guidance. There is also a
copyright statement that should appear in the legal
attribution area, which reads:
© International Business Machines 2023
Think 2023 logotypes
Horizontal lockup
Horizontal logotype
There are two Think 2023 logotypes: horizontal A space equal to 4x

x
and stacked. indicates the closest the x x x x x
IBM logo should appear
with the Think 2023
The Think 2023 logotypes are reserved for our logotype in horizontal and
x
annual global conferences. Do not use Think 2023 stacked alignment. Use
unless marketing the worldwide events. more space in between, x
whenever possible.
All Think events may use the Think graphic x
themes on the preceding pages to brand their
Vertical lockup
event collateral, signage, communications
x
and staging.
Think 2023 logo artwork can be found here.
Stacked logotype
x
x x x x x
Think 2023
Event location
Single location
Think event locations should be featured in A space equal to 3x

messaging and headline copy. Do not create indicates the closest the x
event location and date
Think city logo lockups. City location can be
should appear with the
featured prominently in headline messaging, Think 2023 logotype in
x
or as a secondary element seen on the right. vertical and horizontal
Maintain adequate clear space between the city alignment. Use more x
location and the Think logotype. space in between,
whenever possible.
x
x City Name, Country

XX Month 2023
x City Name, Country

XX Month 2023
Logo misuse
Do not create unapproved Think lockups

or logotypes. Do not distort the logotype
or manipulate its appearance. Maintaining
Together
consistency of the Think brand is critical to
Do not create unapproved Do not use legacy
ensuring a consistent experience across all
Think lockups. logotypes.
global events.
Paris
Do not lockup Think Do not distort or stretch
with city names. the artwork from its
original proportions.
ThinkSummit Where Technology meets Humanity

Do not typeset Think; Do not create logo
use approved logotype lockups with taglines
artwork. or messaging.
International Business Machines
IBM Think 2023 Brand Guidelines / © 2023 IBM Corporation Blue Studio 63

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IBM Think 2023 Brand Guidelines

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6 Think 2023 brand system

Think events are opportunities to present a singular, connected IBM

Think celebrates and elevates this unpredictable intersection, catalyzed

Think is for thinkers.

We have created a custom sonic signature that establishes consistency

can handle direct printing, comes in a variety of

Materiality over decoration Option A

Sophisticated environments can be crafted by Keynotes Keynotes Keynotes Keynotes

mixing hard and soft forms with both technical and

warm material elements: perforated metals, light

Blue Partner Blue Partner Blue Partner Turks

Executive Executive Executive Executive

Cayman Court Cayman Court

Management Management Management Management

wood, textured fabrics, etc.

Committee Committee Committee Philippine Sea, Coral Sea,

Partner Plus Partner Plus Partner Plus Prayer Room

Wayfinding pieces are treated typographically with

awkward overlaps of text with graphics. Registration

IBM Think 2023

Amplify 2023 is for forward-thinking professionals who

“Cognitive and cloud are not

RGB 255 255 255 RGB 253 220 105 RGB 57 57 57

Blue 80 Cyan 40 Purple 40 Teal 40 Red 40

Blue 60 Cyan 20 Purple 20 Teal 10 Red 20

The video assets on the right can be leveraged in

3- and 6-second stings and 30-second hero:

Walk-on and walk-off:

Assets can be found here.

60-second detail loop 10-second scenes: interstitial, walk-on, walk-off

High resolution images of the Think 2023 graphics

Assets can be found here.

High resolution images of the Think 2023 graphics

Assets can be found here.

High resolution images of the Think 2023 graphics

Assets can be found here.

High resolution images of the Think 2023 graphics

Assets can be found here.

High resolution images of the Think 2023 graphics

Assets can be found here.

The hero artwork assets are generally seen as a Signage examples

For abstract images, try to zoom in and focus on a

Signage is still in development.

Ask Me Anything Sessions

Executive Meeting Rooms

Speaker Ready Room

Food and beverage will be served on all levels.

The hero artwork assets are generally seen as a Signage examples

For abstract images, try to zoom in and focus on a

Signage is still in development.

Ask Me Anything Sessions

Viewing HR Talent Exchange Session

Welcome to Think Keynote

Food and beverage will be served on all levels.

(18) Think on Tour framed translations

(12) Translation patterns