Wahid Fans(Pvt.)Ltd ‘The company’s financial matters are diligently managed by the accounting and finance team, while the research and development (R&D) division focuses on introducing new products and enhancements. Human resources takes charge of recruitment and employee supervision, and internal compliance with both internal and external regulations is overseen by the intemal audit department. Seeking an internship as part of a class requitement at the University of Gujrat, I chose 10 capitalize on the opportunity at Pak Fans. During my internship, the initial five weeks were dedicated to the marketing department before my role expanded to various divisions within the company. This experience provided valuable insights into Pak Fans’ marketing strategies and future plans. In summary, my intemship at Pak Fans was an enriching experience, offering extensive knowledge and hands-on exposure across different facets of the company. Witnessing the imerplay of various departments and understanding their collaborative efforts toward achieving overarching company goals was enlightening. The internship also underscored the significance of quality and durability inthe manufacturing industry and its direct impact on a 1.1. Introduction: ‘My decision to intern at Pak Fans and subsequently document this report stemmed from a desire to delve deeper into the company’s operational intricacies and the strategies it employs, to optimize its limited resources. Throughout my internship, my primary focus was the ‘marketing department, where I gained invaluable insights into the company’s interactions ‘with dealers, the terms governing discounts extended to both dealers and the general public. ‘The overarching objective of my internship at Pak Fans was to grasp the resource ‘management practices and strategic approaches employed by the company to achieve its goals. In the marketing department, I delved into the company's dealer interactions, discount Structures, and marketing strategies, panicularly their emphasis on product quality and customer satisfaction, Pak Fans places a paramount importance on prosduct quality, evident in the remarkable durability and longevity of their fans. Moreover, the company dedicates a customer service department to address customer complaints and inquires, highlighting its commitment to customer satisfaction ‘The internship also afforded me a valuable glimpse into the companys strategic planning process. Pak Fans prioritizes research and development (R&D), continuously seeking ways 10 enhance existing products and introduce new ones. This commitment to innovation has consistently positioned the company atthe forefront of Pakistan's Fan manufacturing industry | acquired comprehensive knowledge of the company’s marketing strategies, the significance of fostering strong relationships with dealers, and the diverse discount structures for customers. Additionally, I gained insights into Pak Fans’ unwavering focus on quality, customer satisfaction, as well as their forward-thinking planning and innovation endeavors. 1 am confident that the skills and knowledge acquired during this internship will prove instrumental in my future career pursuit. Talha Tariq (22017120-015) Management Sciences