A STUDY ON THE IMPACT OF MOTIVATION ON THE EMPLOYEE PERFORMANCE

INTRODUCTION

The research project titled "A study on the impact of motivation on the employee performance"
aims to meticulously analyze the factors that drive employee motivation within the
organizational framework of Intergrow Brands Pvt Ltd. Human resources management, being the
focal point, is intricately woven with personnel policies, management practices, and systemic
influences on the workforce. Resins Linker aptly characterizes motivation as the nucleus of
management, wielding its effectiveness as a powerful tool to inspire the workforce.

Motivation, perceived as the linchpin of managerial functions, plays a pivotal role in steering the
workforce towards organizational objectives. It is incumbent upon every manager to cultivate
motivation among subordinates, fostering a willingness to engage in work. It is imperative to
recognize that while individuals may possess immense capabilities, true accomplishments are
only attainable when coupled with a genuine willingness to work. The genesis of a proactive
work attitude encapsulates the essence of motivation.

In essence, motivation emerges as a crucial managerial function, serving as the driving force
behind individuals' commitment to achieving organizational goals. Managers, as orchestrators of
motivation, must adeptly leverage this dynamic to not only secure compliance but also instill a
resolute determination to execute tasks with efficiency and effectiveness.

The motivation of employees is intricately linked to the intensity of their motives, encompassing
needs, wants, desires, and impulses that shape human behavior. Motivation, a dynamic process,
not only arouses and sustains behavior but also channels it toward specific courses of action. In
essence, motives, including needs and desires, act as catalysts, propelling employees to engage in
purposeful actions.

KRISTU JYOTHI COLLEGE OF MANAGEMENT AND TECHNOLOGY

A STUDY ON THE IMPACT OF MOTIVATION ON THE EMPLOYEE PERFORMANCE

Motivation, as the inner state fueling, guiding, and sustaining human behavior, becomes the
cornerstone for effective managerial intervention. Recognizing that all goal-directed behavior,
except reflex responses, is motivated, managers can strategically apply motivational theories to
steer employees toward the organizational objectives. In today's fiercely competitive landscape,
organizations of varying sizes and focus grapple with employee retention challenges,
emphasizing the need for fostering strong relationships between employees and their
organizations.

As organizations vie for success, the significance of human resources in achieving prosperity
becomes paramount. Acknowledging employees as central assets, organizations deploy diverse
strategies to enhance performance and compete in the market. The belief that employee
satisfaction, motivation, and encouragement are pivotal for organizational progress underscores
the imperative of effective employee motivation policies.

Managerial endeavors to foster motivation aim at cultivating a workforce aware of specific goals
and objectives, fostering dedication in the prescribed direction. Rutherford (1990) underscores
the transformative impact of motivation on organizational success, as motivated employees
continually seek improved practices. Motivating employees remains a persistent and significant
challenge for managers, pivotal in eliciting optimal performance even in challenging
circumstances.

There exists no all-encompassing theory capable of universally elucidating the myriad factors
that govern human behavior, as motives fluctuate across individuals and times. The intricate
process of motivation delves into the examination of individual motives, which, in turn, trigger
diverse behavioral patterns.

For the management to effectively motivate employees towards organizational objectives, a

crucial step involves identifying and understanding the varied motives or needs that drive
individual employees. Creating an environment where appropriate incentives align with these

KRISTU JYOTHI COLLEGE OF MANAGEMENT AND TECHNOLOGY

A STUDY ON THE IMPACT OF MOTIVATION ON THE EMPLOYEE PERFORMANCE

needs becomes pivotal for employee satisfaction. The success of management in this endeavor
holds the promise of heightened efficiency and effectiveness within the organization, leading to
optimal utilization of resources and the diverse abilities and capabilities of its workforce.

KRISTU JYOTHI COLLEGE OF MANAGEMENT AND TECHNOLOGY

A STUDY ON THE IMPACT OF MOTIVATION ON THE EMPLOYEE PERFORMANCE

OBJECTIVES OF THE STUDY

1. To analyze whether motivation increases the productivity among the employees in

intergrow brands pvt ltd.

2. To study how motivation is helpful in increasing job performance of employees

3. To evaluate the personal growth, development, and satisfaction of employees at the

organization.

4. To identify the obstacles hindering the success of employee motivation within the
organization.

5. To investigate the working conditions of employees in the organization.

KRISTU JYOTHI COLLEGE OF MANAGEMENT AND TECHNOLOGY

A STUDY ON THE IMPACT OF MOTIVATION ON THE EMPLOYEE PERFORMANCE

SIGNIFICANCE OF THE STUDY

Keeping employees motivated is like having a secret sauce for companies. It's the key to
achieving their goals successfully. Without motivated workers, companies face risks and may
struggle to do well. When employees are motivated, they not only work better, but they also help
the company do more and be successful.

Making sure employees stay motivated isn't just a once-in-a-while thing; it's a regular practice.
This ongoing motivation not only creates a positive work atmosphere but also boosts overall
company performance. It's like a special ingredient that, when consistently applied, forms the
foundation for lasting success in the ever-changing business world. In simple terms, a motivated
workforce is the backbone that helps companies stay strong, adaptable, and prosperous.

Establishing a systematic and ongoing approach to employee motivation is not merely a

managerial responsibility; it is a strategic imperative that sets the stage for sustained excellence
and success in the ever-evolving corporate landscape. In essence, the persistent cultivation of a
motivated workforce becomes the bedrock upon which companies can build resilience,
adaptability, and enduring prosperity

KRISTU JYOTHI COLLEGE OF MANAGEMENT AND TECHNOLOGY

A STUDY ON THE IMPACT OF MOTIVATION ON THE EMPLOYEE PERFORMANCE

SCOPE OF THE STUDY

1. This study seeks to uncover the link between employee motivation and performance.
2. to assess the efficacy of motivation techniques implemented on employees within
INTERGROW BRANDS PVT LTD.
3. to determine the impact of both financial and non-financial motivations on employee
performance
4. to explore motivation as a crucial factor that inspires employees to contribute.
5. to familiarize oneself with the operations and functions of the human resource
department.
6. Identify the factors that provide greater motivation for employees

KRISTU JYOTHI COLLEGE OF MANAGEMENT AND TECHNOLOGY

A STUDY ON THE IMPACT OF MOTIVATION ON THE EMPLOYEE PERFORMANCE

LIMITATIONS OF THE STUDY

1. The study is constrained by time limitations.

2. Gathering data from all employees proves challenging.

3. The study acknowledges the potential for personal bias from respondents as a limitation.

4. Comprehensive coverage of every aspect in the study was not feasible.

5. Limited employee response poses a constraint.

KRISTU JYOTHI COLLEGE OF MANAGEMENT AND TECHNOLOGY

A STUDY ON THE IMPACT OF MOTIVATION ON THE EMPLOYEE PERFORMANCE

PERIOD OF THE STUDY

The period of the study was 1 month, which lasted from 2nd January 2024 to 31th January 2024

KRISTU JYOTHI COLLEGE OF MANAGEMENT AND TECHNOLOGY