GE ELEC 1

ANALYZING THE AUDIENCE

 LEARNING OBJECTIVES
TO BE ABLE TO LEARN TO SHARPEN OUR
01 MORE ABOUT OUR
AUDIENCE
03 SKILLS IN ANALYZING
AND APPROPRIATING

TO LEARN HOW TO
02 TO HELP YOU EASILY
ANALYZE YOUR
AUDIENCE
04 INTEGRATE THIS LESSON
TO OTHER TOPICS
WHAT IS AUDIENCE
ANALYSIS IN PUBLIC
SPEAKING?
ICE BREAKER
 INSTRUCTIONS:
I WILL CALL A RANDOM MEMBER OF THE
AUDIENCE AND THEY WILL IDENTIFY IF
THE SITUATION SHOWS THE PROPER
USE OF AUDIENCE ANALYSIS OR NOT.
1. GIVING A SPEECH ABOUT CALCULUS TO
A MATH FAIR FOR GRADE 2 PUPILS
 2. TALKING ABOUT TEENAGE
PREGNANCY FOR A CAREER TALK FOR
SENIOR HIGH
3. LECTURING A CLASS ABOUT AUDIENCE
ANALYSIS DURING GE ELEC 1
4. ENUMERATE ALL THE REASONS YOU
BROKE UP WITH A GUY ON HIS EULOGY
5. TEACHING BANDAGING TECHNIQUES
DURING NSTP
6. ADMITTING YOU ARE IN LOVE WITH
THE GROOM IN YOUR BRIDE’S MAID’S
SPEECH
 WHAT IS AUDIENCE ANALYSIS

1 2 3
Identifying the Adapting a speech Interests, level of
audience accordingly understanding,
attitudes and
beliefs
WHY DO WE
NEED TO
STUDY IT?
WHY DO WE NEED TO STUDY IT?

01 To be Appropriate

02 To become more Interesting

03 Because it can benefit us today

FACTORS OF ANALYZING
THE AUDIENCE
01 AUDIENCE
EXPECTATIONS

People bring Expectations

02 KNOWLEDGE OF
TOPIC

Audience knowledge on a
topic can vary widely
03 ATTITUDE TOWARD
TOPIC

Stand on or against the

topic
04 AUDIENCE SIZE

How large is the population

of the audience
05 DEMOGRAPHICS

Categories of audiences
06 SETTING

The place and codnitions of

the venue
 07 VOLUNTARINESS

The audience's level of interest

08 EGOCENTRISM

Most interested in
things that directly
affect them
 Demographic
Audience Analysis
MAJOR
DEMOGRAPHIC
FACTORS Age
Gender
Sexual Orientation
Religion
Group Membership
Racial, Ethnic, and
Cultural Background
Age
Gender
Sexual Orientation
Racial, Ethnic, and
Cultural background
Religion
Group Membership
Situational Audience Analysis
SITUATIONAL
FACTORS
Size
Physical Setting
Disposition of Audience
towards the Topic,
Speaker and the
occasion
HOW TO
ANALYZE
A u d i e n c e
 STEPS TO DEFINE YOUR TARGET AUDIENCE
ANALYZE Self examination
Who do I want to talk to?
according to
Pittsburgh University

RESEARCH
Event or group

SAMPLING
Survey(Impractical)
Interview(Inviter)
OBSERVE
Before you go on-stage
Race, gender, and age
OTHER TIPS
CONTINUE TO ANALYZE
On stage, continue to analyze
Body language and level of
enthusiasm

AVOID EVOKING STEREOTYPES

Picturing a bad image of your
audience
HOW DO WE APPLY THESE IN
BASIC CLASS REPORTING?
PRACTICAL BENEFITS OF CONDUCTING
AN AUDIENCE ANALYSIS ARE

TO PREVENT YOU FROM SAYING THE WRONG

THING
TO HELP YOU SPEAK TO YOUR AUDIENCE IN A
LANGUAGE THEY UNDERSTAND
IT CAN HELP YOU TO DISCUSS ABOUT THINGS THAT
INTERESTS THEM
PRACTICAL BENEFITS OF CONDUCTING
AN AUDIENCE ANALYSIS ARE

CAN HELP YOU TO EASILY CHOOSE

TOPICS
CAN HELP YOU IN GETTING LISTENERS
FOR YOUR SPEECHES
CONCLUSION

SELECTING A TOPIC AND A

PURPOSE
SELECT AN APPROPRIATE/ PERFECT TOPIC

LISTENING
AUDIENCE WILL LISTEN
CONCLUSION
GATHERING MATERIALS
FIND MATERIALS THAT SUIT THE AUDIENCE

SUPPORT YOUR IDEAS

CREDIBLE

OUTLINING THE SPEECH

FORMAT TAILOR FITTED
THANK YOU
 SOURCES:

SOARCES:
IMPORTANCE
HTTPS://SAYLORDOTORG.GITHUB.IO/TEXT_STAND-UP-SPEAK-OUT-THE-PRACTICE-AND-ETHICS-OF-PUBLIC-SPEAKING/S08-AUDIENCE-ANALYSIS.HTML
AUDIENCE ANALYSIS FACTORS:
HTTPS://WWW.COMM.PITT.EDU/ORAL-COMM-LAB/AUDIENCE-
ANALYSIS#:~:TEXT=AUDIENCE%20ANALYSIS%20INVOLVES%20IDENTIFYING%20THE,DELIVERED%20IN%20AN%20APPROPRIATE%20MANNER.
HOW TO ANALYZE AUDIENCE
HTTPS://WWW.YOUTUBE.COM/WATCH?V=HYLO4XCBY6C&T=173S&AB_CHANNEL=COMMUNICATIONCOACHALEXANDERLYON
TYPES OF AUDIENCE
HTTPS://VIRTUALSPEECH.COM/BLOG/AUDIENCE-ANALYSIS-SPEECH
DEFINITION:
HTTPS://WWW.QUESTIONPRO.COM/BLOG/AUDIENCE-ANALYSIS/
DEMOGRAPHICS
HTTPS://WWW.NIHLIBRARY.NIH.GOV/RESOURCES/SUBJECT-GUIDES/HEALTH-DATA-RESOURCES/DEMOGRAPHIC-DATA
TIPS AND TRICKS
HTTPS://WWW.COMM.PITT.EDU/TIPS-ANALYZING-AUDIENCE

BOOK: THE ART OF PUBLIC SPEAKING