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Dwnload Full Business Research Methods 9th Edition Zikmund Solutions Manual PDF
Dwnload Full Business Research Methods 9th Edition Zikmund Solutions Manual PDF
https://testbankfan.com/download/business-research-methods-9th-edition-zikmund-so
lutions-manual/
Chapter 2
Information Systems
and Knowledge Management
AT-A-GLANCE
LEARNING OUTCOMES
1. Know and distinguish the concepts of data, information and intelligence
2. Understand the four characteristics that describe data
3. Know the purpose of research in assisting business operations
4. Know what a decision support system is and does
5. Recognize the major categories of databases
United Parcel Service (UPS) is the largest package delivery company in the world. How
does it do it? Data management and integration. UPS invests over one billion dollars a
year on technology, making it the only company with an integrated data colletion and
management system that incorporates all levels of services, both global and domestic, in
one pickup and delivery system. UPS leverages its data intelligence to create real-world,
real-time information throughout its global delivery network. Key to this success is the
use of telematics, which incorporates global positioning systems with package
information. Information systems are a core component of UPS’s business success.
SURVEY THIS!
Students are asked to review the questionnaire they responded to last chapter and to consider
which sections provide the most value to a head-hunting firm that matches employers to potential
employees and the kinds of information this section of the survey yield and how it might help the
head-hunting firm.
RESEARCH SNAPSHOTS
RFID Technology Gets Cheaper – Business Knowledge Grows
Radio frequency identification (RFID) tags have been used by large organizations and
the U.S. military for several years to track equipment and supplies. Recently, though,
Walmart is pushing suppliers to adopt the technology. Not only can it be used in
logistical operations, it can be used to “go into” consumers’ homes and track how much
and the way consumers actually consume products, potentially tying ordering to
customer consumption. Prices continue to drop (i.e., as low as 12.9¢ each, but passive
RFID tags range from 9¢ to 25¢ ), opening up the possibility of new applications.
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Chapter Two: Information Systems and Knowledge Management 13
OUTLINE
Data are simply facts or recorded measures of certain phenomena (things or events).
Information is data formatted (structured) to support decision making or define the
relationship between two facts.
Business intelligence is the subset of data and information that actually has some
explanatory power enabling effective decisions to be made.
So, there is more data than information, and more information than intelligence.
Data characteristics:
Relevance
Quality
Timeliness
Completeness
Relevance
Relevance reflects how pertinent these particular facts are to the situation at
hand.
Irrelevant data and information often creep into decision making.
Relevant data are facts about things that can be changed, and if they are changed,
it will materially change the situation.
So the question is: Will a change in the data coincide with a change in some
important outcome?
Quality
Data quality is the degree to which data represent the true situation.
High quality data are accurate, valid, and reliable, and they represent reality
faithfully.
Obtaining the same data from multiple sources is one check on its quality.
Critical issue in business research.
Timeliness
Timeliness means that the data are current enough to still be relevant.
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
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There are no courses in this repast. You light a cigarette with your
first mouthful and smoke straight through: it is that kind of a
breakfast.
Then you spread yourself over space, flat on your back, the smoke
curling out through the half-drawn curtains. Soon your gondolier
gathers up the fragments, half a melon and the rest,—there is
always enough for two,—moves aft, and you hear the clink of the
glass and the swish of the siphon. Later you note the closely-eaten
crescents floating by, and the empty leaf. Giorgio was hungry too.
But the garden!—there is time for that. You soon discover that it is
unlike any other you know. There are no flower-beds and gravel
walks, and no brick fountains with the scantily dressed cast-iron boy
struggling with the green-painted dolphin, the water spurting from its
open mouth. There is water, of course, but it is down a deep well
with a great coping of marble, encircled by exquisite carvings and
mellow with mould; and there are low trellises of grapes, and a
tangle of climbing roses half concealing a weather-stained Cupid
with a broken arm. And there is an old-fashioned sun-dial, and sweet
smelling box cut into fantastic shapes, and a nest of an arbor so
thickly matted with leaves and interlaced branches that you think of
your Dulcinea at once. And there are marble benches and stone
steps, and at the farther end an old rusty gate through which Giorgio
brought the luncheon.
It is all so new to you, and so cool and restful! For the first time you
begin to realize that you are breathing the air of a City of Silence. No
hum of busy loom, no tramp of horse or rumble of wheel, no jar or
shock; only the voices that come over the water, and the plash of the
ripples as you pass. But the day is waning; into the sunlight once
more.
Giorgio is fast asleep; his arm across his face, his great broad chest
bared to the sky.
“Si, Signore!”
He is up in an instant, rubbing the sleep from his eyes, catching his
oar as he springs.
You glide in and out again, under marble bridges thronged with
people; along quays lined with boats; by caffè, church, and palace,
and so on to the broad water of the Public Garden.
But you do not land; some other day for that. You want the row back
up the canal, with the glory of the setting sun in your face. Suddenly,
as you turn, the sun is shut out: it is the great warship Stromboli,
lying at anchor off the garden wall; huge, solid as a fort, fine-lined as
a yacht, with exquisite detail of rail, mast, yard-arms, and gun
mountings, the light flashing from her polished brasses.
In a moment you are under her stern, and beyond, skirting the old
shipyard with the curious arch,—the one Whistler etched,—sheering
to avoid the little steamers puffing with modern pride, their noses
high in air at the gondolas; past the long quay of the Riva, where the
torpedo-boats lie tethered in a row, like swift horses eager for a
dash; past the fruit-boats dropping their sails for a short cut to the
market next the Rialto; past the long, low, ugly bath-house anchored
off the Dogana; past the wonderful, the matchless, the never-to-be-
unloved or forgotten, the most blessed, the Santa Maria della Salute.