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CLASS

ACLC COLLEGE OF MANDAUE

SHS Department
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 MEDIA
AND INFORMATION
LITERACY
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 Objectives:
Quarter 2
1. Define codes and conventions
2. Decipher what messages
mean through codes and
conventions
3. Differentiate audience from
producers and stakeholders
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 III. INSTRUCTION/DELIVERY

DISCUSSION:
Media and
Information
Languages
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 Media and Information
Languages
I. Codes and Conventions

II. Audience, Producers and

Stakeholders
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 I. Codes and Conventions
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 -This is a of signs wherein
when put together, create meaning. We can
recognize a code because we associate it
with a related meaning.
are accepted ways of using
media codes. Conventions are closely
connected to the audience expectations of
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a media product.
 TYPES OF CODES USED IN MEDIA

Written
Symbolic Technical
codes
codes codes
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 01 SYMBOLIC CODES

● these are codes live outside the

media product themselves, but would
be understood in similar ways in the
‘real life’ of the audience.
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 SYMBOLIC CODES
For instance

● If you saw somebody

receive a red rose in a
film, what messages
does this code mean?
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 SYMBOLIC CODES
1. SETTING
● Known as the time and place
of the narrative, the setting
describes where the story or a
specific scene took place.
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 SYMBOLIC CODES
1. SETTING
● Known as the time
and place of the
narrative, the setting
describes where the
story or a specific
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scene took place.

 SYMBOLIC CODES
2. MISE EN SCENE

● a French term that means

‘everything within the frame’.
● It also refers to all the objects
within a frame the way they are
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arranged.
 What does these
props mean? 2. MISE EN SCENE
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 SYMBOLIC CODES
3. ACTING

● An actor portrays his/ her assigned

character through the following
elements: facial expression, body
language, vocal qualities, movement
and body contact.
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 3. ACTING

What does
their facial
expressions
mean?
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 What does a clenched fist
symbolizes?
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 What messages
does these
actors portray?
...to tell the story.
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 SYMBOLIC CODES
4. COLOR

● In media, color has

strong cultural
connotations.
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 What are the
colors in this
media product?
What does each
color mean?
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 What does the colors in the traffic light
symbolize?
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 02 TECHNICAL CODES

● Technical codes are codes that are specific to

a media form and do not live outside of them.
For instance, our understanding of different
camera shots and their connotations make
sense when we look and films and
photographs, but mean nothing to us outside
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of those forms.
 TECHNICAL CODES
1. CAMERAWORK

● Camerawork refers to how

the camera is operated,
positioned and moved for
specific effects.
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 What does it
emphasize?

...to tell the story.

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 TECHNICAL CODES
2. EDITING

● Editing is the process of

choosing, manipulating and
arranging images and sound.
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 TECHNICAL CODES
3. AUDIO

● Audio is the expressive or naturalistic use of

sound. Audio can be diegetic or non diegetic.
● The three aspects of audio are:
● dialogue
● sound effects
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● music
 TECHNICAL CODES
4. LIGHTING

● Lighting is the manipulation

of natural or artificial light to
selectively highlight specific
elements of the scene.
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 natural light or artificial light?
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 03 WRITTEN CODES

● It includes formal written language used in

media.
● Similar to technical and symbolic codes,
written codes can be used to interpret a
narrative and communicate information
regarding a character.
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 CONVENTIONS

Form Story Genre

conventions conventions conventions
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 CONVENTIONS
1. FORM CONVENTIONS

● are the certain ways we

expect types of media’s
codes to be arranged.
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 CONVENTIONS
2.STORY CONVENTIONS
● Story conventions are common narrative structures
and understandings that are common in story telling
media products.
● Examples of story conventions include:
● Narrative structures
● Cause and effect
Character construction
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● Point of View
 CONVENTIONS
3.GENRE CONVENTIONS

● Genre conventions point to the

common use of tropes, characters,
settings or themes in a particular
type of medium.
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 III. AUDIENCE, STAKEHOLDERS, AND MEDIA
PRODUCERS.
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 What is difference between Audience and Stakeholders?

Stakeholders
Audience
● active receivers of
● mostly passive messages.
receivers of messages. ● These are groups or
● typically meant to individuals that willingly
just receive the and actively participate
in the discussion that
message without
revolve around the
returning feedback.
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messages they receive.

 MEDIA PRODUCERS

● creators and distributors of messages.

● Media producers are the main sources
of messages.
● Media producers make use of the
available media languages within their
reach for expression and to spread
information.
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 “Information is not only text. It is
everything, everywhere.”

― InfoLitforUMOOC
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