Chapter III

Research Methodology

This chapter presents a discussion of the research design, the population and locale of the study,
the instrument, the questionnaires and conceptual framework used in the study.

3.1 Research Design

This study employs a quantitative research design, approaches to comprehensively investigate the
imperative redevelopment of the Public Market in Bacarra. The qualitative component of the research design
involves conducting in-depth interviews and focus group discussions with key stakeholders, including residents,
market vendors, urban planners, and heritage conservation experts. These methods will provide a deep
understanding of the historical significance, cultural value, and community perspectives regarding the
redevelopment of the Public Market. These quantitative methods will provide statistical data and measurable
insights into the economic implications, market dynamics, and potential benefits of the redevelopment project.

3.2 Population and Sample of the Study

Population refers to individuals or object that is the focus of the study. The researchers choose a sample of
fifty (50) local residence of Bacarra to participate in the study.

The sample of this study was selected through non-probability non-random sampling wherein the samples
are selected based on convenience. According to Etikan and others (2016), convenience sampling (also known as
availability sampling) a type of non-probability/non-random where members of the target population that meet
certain practical criteria, such as easy accessibility, availability at a given time, or the willingness to participate are
included for the purpose of the study. Convenience sampling is either a collection of subjects that are accessible or a
self-selection of individuals willing to participate which is exemplified by the volunteers. The researchers used the
convenience sampling since it is the easiest way to gather respondents and conduct a survey.

Respondents Total Percent

Male 25 50%
Female 25 50%
TOTAL 50 100%

Research Instrument
 The instrument that will utilize to collect data in this study is a survey questionnaire. The instrument is
consisting of two parts. The pre-test helped to re-structure ambiguous questions to clearer questions and options.
Additional interview is implemented to gather the information needed.

Data Collection Procedure

Permission was asked from the participants themselves. The researchers will explain to the respondents the
content of the study. After collecting the answered questionnaire, the researchers will tabulate the data gathered to
determine the factors redevelopment of the Public Market in Bacarra.

3.4 Conceptual Framework

Innovative
Technologies
in Market
Design
(dependent
variable)

Impact on Redevelopme Community

Local nt of Public Engagement
Economies Market in
Redevelopme
(dependent (independent nt
variable) variable)
(dependent
variable)

Market Historical
Redevelopmen Significance of
t and Urban Public
Planning Markets
(dependent (dependent
variable) variable)