Professional Documents
Culture Documents
Dwnload Full Marketing Research Essentials 8th Edition Mcdaniel Test Bank PDF
Dwnload Full Marketing Research Essentials 8th Edition Mcdaniel Test Bank PDF
https://testbankfan.com/download/marketing-research-essentials-8th-edition-mcdaniel
-test-bank/
Ans: B
Difficulty: Easy
Response: See page 35
Ref: Critical Importance of Correctly Defining the Problem
Learning Objective 2.1: To understand the problem definition process.
Ans: C
Difficulty: Medium
Response: See page 35
Ref: Critical Importance of Correctly Defining the Problem
Learning Objective 2.1: To understand the problem definition process.
3. A teen consumer products firm notes that there were 30 million babies born
between 1990 and 2002. The firm also recognizes that because of more single
parent homes and dual-earner households, these young consumers are making
many more purchase decisions. Beginning the process of marketing to that group
of young consumers would be an example of which of the following?
a. determining if the information exists
b. using symptoms to clarify a problem
c. recognizing an opportunity
d. stating research objectives
e. none of the above
Ans: C
Difficulty: Medium
Response: See page 36
Ref: Critical Importance of Correctly Defining the Problem
30
4. Large amounts of money, time, and effort are wasted because requests for
marketing information were poorly formulated. The preceding could have been
avoided if the researcher had:
a. found out exactly why the information was being sought.
b. stated his/her objectives more clearly.
c. recognized the opportunity.
d. determined whether the information already exists.
e. all of the above
Ans: A
Difficulty: Hard
Response: See page 36–37
Ref: Critical Importance of Correctly Defining the Problem
Learning Objective 2.1: To understand the problem definition process.
Ans: D
Difficulty: Easy
Response: See page 36
Ref: Recognize the Problem or Opportunity
Learning Objective 2.1: To understand the problem definition process
Ans: E
Difficulty: Medium
Response: See page 35
Ref: Critical Importance of Correctly Defining the Problem
Learning Objective 2.1: To understand the problem definition process.
31
7. ____________ is preliminary research conducted to increase the understanding of
a concept, to clarify the exact nature of the problem to be solved, or to identify
important variables to be studied.
a. Pilot study
b. Experience survey
c. Case analysis
d. Exploratory research
e. Situation analysis
Ans: D
Difficulty: Easy
Response: See page 37
Ref: Critical Importance of Correctly Defining the Problem
Learning Objective 2.1: To understand the problem definition process.
Ans: A
Difficulty: Easy
Response: See page 37
Ref: Critical Importance of Correctly Defining the Problem
Learning Objective 2.1: To understand the problem definition process.
Ans: B
Difficulty: Medium
Response: See page 37
Ref: Critical Importance of Correctly Defining the Problem
Learning Objective 2.1: To understand the problem definition process.
32
Another random document with
no related content on Scribd:
PLEASE READ THIS BEFORE YOU DISTRIBUTE OR USE THIS WORK
1.D. The copyright laws of the place where you are located also
govern what you can do with this work. Copyright laws in most
countries are in a constant state of change. If you are outside the
United States, check the laws of your country in addition to the terms
of this agreement before downloading, copying, displaying,
performing, distributing or creating derivative works based on this
work or any other Project Gutenberg™ work. The Foundation makes
no representations concerning the copyright status of any work in
any country other than the United States.
• You pay a royalty fee of 20% of the gross profits you derive from
the use of Project Gutenberg™ works calculated using the
method you already use to calculate your applicable taxes. The
fee is owed to the owner of the Project Gutenberg™ trademark,
but he has agreed to donate royalties under this paragraph to
the Project Gutenberg Literary Archive Foundation. Royalty
payments must be paid within 60 days following each date on
which you prepare (or are legally required to prepare) your
periodic tax returns. Royalty payments should be clearly marked
as such and sent to the Project Gutenberg Literary Archive
Foundation at the address specified in Section 4, “Information
about donations to the Project Gutenberg Literary Archive
Foundation.”
• You comply with all other terms of this agreement for free
distribution of Project Gutenberg™ works.
1.F.
1.F.4. Except for the limited right of replacement or refund set forth in
paragraph 1.F.3, this work is provided to you ‘AS-IS’, WITH NO
OTHER WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED,
INCLUDING BUT NOT LIMITED TO WARRANTIES OF
MERCHANTABILITY OR FITNESS FOR ANY PURPOSE.
Please check the Project Gutenberg web pages for current donation
methods and addresses. Donations are accepted in a number of
other ways including checks, online payments and credit card
donations. To donate, please visit: www.gutenberg.org/donate.
Most people start at our website which has the main PG search
facility: www.gutenberg.org.