Week 1

UNR1102 - Creativity and innovation
Dr. Mohamed H. Zaky

Arab Academy for Science, Technology and Maritime Transport (AASTMT)
Fall 2023 Semester

AASTMT - Alexandria
Course objectives
Theoretical and practical concepts of creativity, innovation, and

adaptation will be investigated.
Students will be required to participate actively in class activities,

debates, and project presentations.
© Dr. Mohamed H. Zaky 2023 2

Topics weekly covered in this course
Theoretical elements
Different aspects of creativity
Development of cognitive abilities
Influential factors (environmental, social, personal, organizational) and Creativity approaches (methods, techniques, activities)
Metacognitive processes
Mind-mapping, six hats, SCAMPER, bionics
Creativity examples and projects
Marketing, improvisation, and invention
Encoding information
Concept map and Vee diagram

Seventh- Written exam (20 marks).
week grading Class work (10 marks).
Twelfth-week Written exam (15 marks).

grading Class work (5 marks).
Grading policy Final week Class work (10 marks).

grading
Final exam Written exam (40 marks).

grading

Google
classroom
Final notes
Contact
• Email: mohamed.hossam.zaky@ieee.org
Room
• 140
References
• Cropley, D. H. (2015). Creativity in engineering: Novel solutions to
complex problems, San Diego, CA. Academic Press.
Theoretical
Elements
WHAT IS CREATIVITY?

WHAT IS CREATIVITY?
Creativity is problem-solving with relevance and novelty.
Relevance means we actually have to solve the problem in order to be

creative.
Novelty is how different or unique that solution is.

WHAT IS INNOVATION?
WHAT IS INNOVATION?
Innovation includes new ideas, ways of looking

at things, procedures, and valuable products.
Innovation requires hard work and dedication,

as many good ideas are never explored.

WHY DO WE
NEED
CREATIVITY
AND
INNOVATION?
WHY DO WE NEED CREATIVITY AND INNOVATION?
Problems are solved through new ideas and thoughts, so creativity

is a valued skill because no two problems are alike.
Your creative side can tackle a situation from various perspectives

instead of linearly.
Hence, you'll be a valuable person in any situation.

Without creativity, we would be unable to innovate,
and without innovation, creativity would just be an idea
that never leaves our minds.

Jenga theory
Theories of Systems
The
functionalist
theory
Creativity, Theories of theory
Innovation, Creativity,
and Change Innovation
The radical and Change The
structuralism interpretive
theory theory
The radical
humanist
theory

Theories of Creativity, Innovation and Change
Jenga theory
• The theory states that creativity and innovation involve adding and subtracting issues and items to
build a new, complex one.
The functionalist theory
• To make major changes in the organization, one must know its structures and systems. Empirical
research, data collection, and analysis can lead to unique solutions that correct present research
and operational mistakes.
The interpretive theory
• This theory claims that creativity and innovation are subjective; one's thoughts may be seen
differently by peers. What is novel, high in quality, or task appropriate may vary from one person,
task, or environment to another.
Theories of Creativity, Innovation and Change
The radical humanist theory

• The theory links creativity, innovation, and personality. They believe that human consciousness
depends on organizational conceptions and goals, affecting a person's potential to generate new
ideas.
The radical structuralism theory
• In this theory, social change requires conflict. The theory's supporters accept and explain that
some institutions, arrangements, and processes interfere with people's creativity and ability to
make systemic changes.
Systems theory
• Creativity and innovation are based on products, processes, places, and people. In a social context,
creativity explains activities rooted in certain situations to produce real change at work.
Intelligence Knowledge Thinking styles
Elements
contributing to
creativity
Personality Motivation Environment

Elements contributing to creativity - Intelligence
Synthetic ability Analytical ability Practical ability

It is the ability to generate ideas A good creator must be able to Creative people must design tactics
that are novel, high in quality, and evaluate his or her own ideas and to promote good ideas.
high in task relativeness. pick which to pursue and improve.

Generating a creative idea – The synthetic ability
Selective encoding Selective combination Selective comparison

Involves distinguishing relevant from Involves combining bits of relevant Involves relating new information to
irrelevant information. information in novel ways. old information in a novel way.

Thinking versus Intelligence
Intelligence describes cognitive capability, whereas
thinking investigates how we employ it.
Smart people will have cognitive capacity, quality

information, and effective thinking skills.
However, a smart person with inadequate thinking

skills can make bad decisions.
Creativity, innovation,
invention, design, and
discovery are not the same.
Uniqueness is a cornerstone to entrepreneurial success.

Creativity The capacity to produce unique and relevant ideas
or representations.
The difference Innovation Any new concept, process, or product, or a tweak

between to an existing product or process that adds value.
creativity, Invention The invention is a novel (new) product, service, or

innovation, process. So, not every innovation is an invention.
invention, Design Creative design thinking requires complexity.

design, and Simple problems solved with money and force
don't require creative design thinking.
discovery Discovery Discovery is recognizing something existing but
unrecognized.

Divergent versus Convergent Thinking

Divergent Divergent thinking explores numerous different
Thinking answers to develop unique ideas.
It is spontaneous, free-flowing, and 'nonlinear,'

resulting in growing ideas.
It is typically utilized with convergent thinking, which

follows a set of logical stages to arrive at a 'right'
solution.
Convergent It is the capacity to offer the "right" answer to typical
Thinking problems that don't need much imagination, such as IQ
exams.
Critical thinkers employ criteria or probability to form

decisions while solving problems.

HOW CREATIVE
ARE YOU?
STRETCH YOUR MIND
Exercise one -
Incomplete figure test
The incomplete figure test is a drawing exercise.
You use a small, simple scribble, like a half-circle or loop, to

create a full drawing.
To do this in a group, several people use the same scribble to

work from, and then they compare the drawings.
Seeing how others interpret the same small design can

expand your creative thinking and give you new ideas.

Exercise two - 30 circles
'30 circles' is a creativity exercise

You're given a sheet of paper
where the goal is quantity over
with 30 identical circles on it.
quality.
You have a short amount of time, When done as a team, the group
usually 20 minutes at most, to members compare the completed
draw something in as many of circles to see if there are any
the 30 circles as possible. unifying principles or designs.

“Creativity can solve almost any
problem. The creative act, the
defeat of habit by originality,
overcomes everything.” George
Lois, 1931, Art Director and
Author

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UNR1102 - Creativity and innovation

Dr. Mohamed H. Zaky

Fall 2023 Semester

Theoretical and practical concepts of creativity, innovation, and

Students will be required to participate actively in class activities,

© Dr. Mohamed H. Zaky 2023 2

Different aspects of creativity

Development of cognitive abilities

Mind-mapping, six hats, SCAMPER, bionics

Creativity examples and projects

Marketing, improvisation, and invention

Concept map and Vee diagram

Twelfth-week Written exam (15 marks).

Grading policy Final week Class work (10 marks).

Final exam Written exam (40 marks).

© Dr. Mohamed H. Zaky 2023 4

© Dr. Mohamed H. Zaky 2023 8

Creativity is problem-solving with relevance and novelty.

Relevance means we actually have to solve the problem in order to be

Novelty is how different or unique that solution is.

© Dr. Mohamed H. Zaky 2023 10

Innovation includes new ideas, ways of looking

Innovation requires hard work and dedication,

© Dr. Mohamed H. Zaky 2023 12

Problems are solved through new ideas and thoughts, so creativity

Your creative side can tackle a situation from various perspectives

Hence, you'll be a valuable person in any situation.

© Dr. Mohamed H. Zaky 2023 14

© Dr. Mohamed H. Zaky 2023 15

© Dr. Mohamed H. Zaky 2023 16

The radical humanist theory

© Dr. Mohamed H. Zaky 2023 19

Synthetic ability Analytical ability Practical ability

© Dr. Mohamed H. Zaky 2023 20

Selective encoding Selective combination Selective comparison

© Dr. Mohamed H. Zaky 2023 21

Smart people will have cognitive capacity, quality

However, a smart person with inadequate thinking

Uniqueness is a cornerstone to entrepreneurial success.

© Dr. Mohamed H. Zaky 2023 23

The difference Innovation Any new concept, process, or product, or a tweak

creativity, Invention The invention is a novel (new) product, service, or

invention, Design Creative design thinking requires complexity.

© Dr. Mohamed H. Zaky 2023 24

© Dr. Mohamed H. Zaky 2023 25

It is spontaneous, free-flowing, and 'nonlinear,'

It is typically utilized with convergent thinking, which

Critical thinkers employ criteria or probability to form

© Dr. Mohamed H. Zaky 2023 27

You use a small, simple scribble, like a half-circle or loop, to

To do this in a group, several people use the same scribble to

Seeing how others interpret the same small design can

© Dr. Mohamed H. Zaky 2023 29

'30 circles' is a creativity exercise

© Dr. Mohamed H. Zaky 2023 30

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