ACECOOK

Main product line: Hao Hao instant noodles

Brand awareness + Competitors + Marketing tools
1. Brand awareness
- Logo:
 Designed of 2 main tones: red & white
 “Symbol of quality” to “Cook happiness”
 Changed and adjusted font → create emphasis and ỉmpression

 Bring more product value, and a feeling of happiness through the

development orientation of constantly creating and improving the product
uniqueness.

- Uniforms:
- Pubic transportation:

2. Competitors:
- Main competitor: Masan (Kokomi)
 Having Omachi and Kokomi
 Focusing on high–end segmentation
 Advertising Kokomi by using celebrities → their consumers showing their love
for the product.

- Competitor: Masan >< Acecook (Kokomi >< Hao Hao)

Hao Hao:
 Oil – free technology
 Having techniques, technology, and methodical management from Japan
 Low price segment → suitable for the majority of consumers
 Name and images are easy to remember → high brand awareness

3. Rating the company’s marketing tools

Social media: Facebook. Youtube
- Facebook: Advertising on each topic: Tet, Halloween, International Children’s
Day, etc.
 Affecting consumers’ interest in products by creating a feeling of closeness.
Furthermore, it is also a great way to use it as a customer care service.

- Youtube: Using TVC clips (Television Video Commercials), the campaign to

celebrate the 20th anniversary of Hao Hao with the MV “Làm gói đỡ thèm” – Trúc
Nhân (“Make a package to reduce cravings), achieves very high interaction.
 Attracting customers’ attraction / Increasing sales, showing customer gratitude,
reminding the brand.

- TV Ads: Advertising products on TV channels with a large number of viewers

such as VTV7, VTV3, etc.
- Banners: Posters on the street, in big supermarkets (BigC, CoopMart, etc.), retail
stores, etc.
 This is the out – dated marketing tool, but Acecook has advertising their product
for more than a decade → More than 80% (considered) of Vietnamese people
know the product through this way of marketing.