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Module 04 - Commercial Research
UF1. Business research planning

UF 1
Exercise 2
Analysis of the environment

1. INTRODUCTION
The objective of this activity is to identificate which elements of the macroenvironment
may represent an opportunity or threat for a given company.

2. STATEMENT AND DEVELOPMENT

From the information that you can find on the Internet and, especially, the one that
exists on its corporate website, analyze the following points about McDonald's:

a) An analysis of the company's macro-environment, focusing on the Spanish

market, identifying the challenges it faces according to the:
a. Technological factors
b. Economic factors
c. Political-legal factors
d. Socio-cultural factors
e. Demographic factors
f. Environmental factors

b) It identifies the threats it faces and the opportunities it faces.

3. EVALUATION

It will represent 2.5% of the practical grade of UF 1.

4. TERMS OF DELIVERY

1. The report must be submitted in Word, Arial font, size 10, single-spaced.

2. The presentation should be sent to the teacher's e-mail address.

3. Failure to observe sections 1 and 2 invalidates the work and will not be
corrected, so students will get a 0 and will have to repeat the exercise.

4. Complete sections at least to qualify for a 5 (if any of them is not completed,
the practice will not be approved and must be repeated again):
 Module 04 - Commercial Research
UF1. Business research planning
a. All the points (a and b) are mandatory.

5. Modality: Individual

6. Delivery and commentary of the exercise: at the September 29 session

7. The grade will be divided by the following percentages among the following
exercises:
a) 50%.
b) 50%

8. Failure to deliver within the established periods means a 0 in the evaluation

of the internship.