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The transactional model of communication

refers to the continuous exchange of information


where both the sender and receiver are involved
in the process and take turns to communicate
messages. The participants are known as
communicators and can be either human beings
or machines. The communication process of
sending the message occurs at the same time
and this is why this interaction model describes
communication as a Circular model of
communication. The transaction model is a two-
way process and not a one-way linear model of
communication like other models of
communication.
Transactional models

>BURLAND’S MODEL
- Dean Barnlund proposed a transactional model of communication in 1970
for basic interpersonal communication which articulates that sending and receiving of messages
happens simultaneously between people which is popularly known as Barlund’s Transactional
Model of Communication. Barnlund’s Transactional Model is a multi-layered feedback system.
This is a continuous process where sender and receiver interchanges their places and both are
equally important. The message passing takes place with a constant feedback being provided
from both parties. A feedback for one is the message for the other.

>HELICAL MODEL
Dance’s model emphasized the difficulty of communication. Frank Dance uses the form
of a Helix to describe the communication process. He developed this theory based on a
simple helix which gets bigger and bigger as it moves or gFrank Dance explains the
communication process based on this Helix structure and compares it with
communication. In the Helix structure, the bottom or starting is very small then it
gradually moves upward in a back and forth circular motion which forms the bigger
circle in the top and it is still moves further. The whole process takes some time to reach.
As like helix, the communication process starts very slowly and defined small circle only.
The communicators shared information only with a small portion of themselves to their
relationships. Its gradually develops into next level but which will take some time to
reach and expanding its boundaries to the next level. Later the communicators commit
more and shared more portions by themselves.

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