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E0036 Inventory Management at Hero Motocorp LTD
E0036 Inventory Management at Hero Motocorp LTD
INVENTORY MANAGEMENT
AT
HERO MOTOCORP LTD- , HYDERABAD
MASTER OF BUSINESS ADMINISTRATION
Submitted by
(Student Name)
HT NO: 21WJ1E****
ASSISTANT PROFESSOR
(Autonomous)
PAGE
CHAPTER CONTENTS
NO.
INTRODUCTION
Objectives of the study
Research Methodology
CHAPTER -
COMPANY PROFILE
III
CHAPTER -
THEORETICAL FRAMEWORK
IV
DATA ANALYSIS &
CHAPTER - V
INTERPRETATION
Findings
CHAPTER -
Suggestion
VI
Conclusion
Annexure / Questionnaire
INDEX
CHAPTER – I
INTRODUCTION
INTRODUCTION
Financial managers actively manage the financial affairs of any type of business. They perform
such varied task, as budgeting, financial forecasting, cash management, investment analysis and
inventory management. The term inventory refers to the stock file of the products a firm is
offering for sale and the components that make up the product.
Inventory is composed of assets that will be showed in future in the normal course of the
business operations.
Three forms of inventory are:
1. Raw materials
2. Work in Progress (Semi finished goods)
3. Finished goods
Inventory management is a very important function that determines the health of the supply
chain as well as impacts the financial health of the balance sheet.
Every organisation constantly strives to maintain optimum inventory to be able to meet its
requirements and avoid over or under inventory that can impact the financial figures.
Inventory management requires constant and careful evaluation of external and internal factors
and control through planning and review.
Most of the organisations have a seperate department or job function called inventory planners
who continuously monitor, control andreview inventory and interface with production,
procurement and financial departments.
Inventory Management Techniques
Managing inventory,if it isn’t done properly it could cost company to a great extent. Inventory
management grows more and more complicated with increase in sales volume and diversification
of product.
1.STOCK REVIEW
Stock review is a regular analysis of stock versus projected future needs. This can be
done through a manual review of stock or by using inventory software.
2. ABC ANALYSIS
This is a popular way to analyse the inventory. Under this method, inventory is
classified into 3 categories, such as A, B, C.
3.VED ANALYSIS
VED Analysis represents classification of items based on criticality , such as Vital,
Essential and Desirable
4. SDE ANALYSIS
SDE Analysis is based on problems of procurement namely:
Non Availability, Scarcity, longer lead time.
5.JUST IN TIME
The objective of just in time method is to increase the inventory turnover and at the
same time reduce the inventory holding cost.
Inventory control is vitally important to almost every type of business, whether product or
service oriented. Inventory control touches almost every facets if operations. A proper balance
must be struck to maintain proper inventory with the minimum financial impact on the customer.
Inventory control is the activities that maintain stock keeping items at desired levels. In
manufacturing since the focus is on physical product, inventory control focus on material
control.
“Inventory” means physical stock of goods, which is kept in hands for smooth and efficient
running of future affairs of an organization at the minimum cost of funds blocked in inventories.
The fundamental reason for carrying inventory is that it is physically impossible and
economically impractical for each stock item to arrive exactly where it is needed, exactly when it
is needed.
Inventory management is the integrated functioning of an organization dealing with supply of
materials and allied activities in order to achieve the maximum co-ordination and optimum
expenditure on materials. Inventory control is the most important function of inventory
management and it forms the nerve center in any inventory management organization. An
Inventory Management System is an essential element in an organization. It is comprised of a
series of processes, which provide an assessment of the organization’s inventory.
Inventory generally refers to the materials in stock. It is also called the idle resource of a
company. Inventories represent those items which are either stocked for sale or they are in the
process of manufacturing or they are in the form of materials which are yet to be utilized.
It also refers to the stockpile of the products a firm would sell in future in the normal course of
business operations and the components that make up the product.
Inventory is a detailed list of those movable items which are necessary to manufacture a product
and to maintain the equipment and machinery in good working order.
Inventory can be termed the sum of the value of raw materials, fuels and lubricants, spare parts,
maintenance consumables, semi-finished and finished goods, bearings at any one time. In large
companies inventory much of the current assets. The business has about 15 to 30% of inventories
in total assets. Inventories consist of assets that are sold as part of normal business operations.
The assets that companies store as inventories are raw materials, work in progress, and finished
goods.
Inventory management is a systematic approach to sourcing, storing, and selling inventory—
both raw materials (components) and finished goods (products).
In business terms, inventory management means the right stock, at the right levels, in the right
place, at the right time, and at the right cost as well as price.
As a part of your supply chain, inventory management includes aspects such as controlling and
overseeing purchases — from suppliers as well as customers — maintaining the storage of stock,
controlling the amount of product for sale, and order fulfillment.
Naturally, your company’s precise inventory management meaning will vary based on the types
of products you sell and the channels you sell them through. But as long as those basic
ingredients are present, you’ll have a solid foundation to build upon.
Small-to-medium businesses (SMBs) often use Excel, Google Sheets, or other manual tools to
keep track of inventory databases and make decisions about ordering.
WHAT IS INVENTORY MANAGEMENT?
Inventory management refers to the process of ordering, storing and using a company's
inventory. This includes the management of raw materials, components and finished products, as
well as warehousing and processing such items.
For companies with complex supply chains and manufacturing processes, balancing the risks of
inventory gluts and shortages is especially difficult. To achieve these balances, firms have
developed two major methods for inventory management: just-in-time (JIT) and materials
requirement planning (MRP).
Every organization needs inventory for smooth running of its activities. Effective
inventory management helps organization to reduce the cost of operations.
Helps in identifying the stock to order at right time. Thus, it is very essential to have
proper control and management of inventories.
The purpose of inventory management is to ensure availability of materials in
sufficient quantity as and when required and also to minimise investment in inventor
So, in order to understand the nature of inventory management of the organization, I
took this Inventory Management as a topic for my project, to give findings and
suggestions by adopting and analyzing different inventory control techniques.
SCOPE FOR THE STUDY
To give plan to the company what to order, when to order and how much to order.
It is useful for deciding operating policy & volume of inventory.
It helps to develop the policies for the executives in inventory.
It helps the company what items goods are categorized.
Project helps to deal with forecasting in inventory.
OBJECTIVES OF THE STUDY
Research is a process in which the researcher wish to find out the end result for a given problem
and thus the solution helps in future course of action. The research has been defined as “A
careful investigation or enquiry especially through search for new facts in branch of knowledge”
RESEARCH DESIGN
The research design used in this project is Analytical in nature the procedure using, which
researcher has to use facts or information already available, and analyze these to make a critical
evaluation of the performance.
DATA COLLECTION
Primary Sources
Data are collected through personal interviews and discussion with Finance-
Executive.
Data are collected through personal interviews and discussion with Material
Planning- Deputy Manager.
Secondary Sources
The data are collected from the annual reports maintained by the company for the past six
years viz., 2019-2023.
Data are collected from the company’s website.
Books and journals pertaining to the topic.
TOOLS USED IN THE ANALYSIS
According to Marvin B. Lieberman and Lieven Demeester (2010) in his article titled
“Inventory reduction and productivity growth: Linkages in the Japanese automotive industry”
published in Management Science has said that JIT production suggests a causal link between
work-in-progress inventory and manufacturing productivity. In numerous case studies, such a
connection has been described but never tested statistically. Historical data for 52 Japanese
automotive companies are used to evaluate the inventory-productivity relationship. It is found
that firms increased their productivity rank during periods of substantial inventory reduction.
More detailed tests suggest that inventory reductions stimulated gains in productivity.
The authors Moon & Ilkyeong(2021) published their paper in Interfaces titled “Inventory
Management and Production Planning and Scheduling” which is the third version of Decision
Techniques for Stock Control and Manufacturing Preparing released in 1979 and 1985. Bob
Pyke became a coauthor for this version and performed a key part in composing significant up-
dates of several sections, such as those on supply-chain management, multi-echelon stocks, just
in time, and ERP (enterprise source planning). In addition, the writers have included worksheet
applications for each section as additional components to improve the audience and usefulness
for learners in business applications, and for experts.
As per the authors Jackson, Duncan (2021), “TradeBeam and Global eXchange Services
Partner to Provide Collaborative Inventory Management and Interoperability for Automotive
Industry”, in Business Wire says that TradeBeam is a Global Trade Management software and
services company providing solutions that streamline global trading processes for enterprises and
their partners. TradeBeam's solutions provide import and export compliance, inventory
management, shipment tracking, supply chain event management and global trade finance
solutions such as open account and letter of credit management. TradeBeam has over 3000
customers with users in over 100 countries worldwide.
Krishna, L Sivarama, Janardhan, G RangaRao, C S P (2021) in their article “Web Integrated
Decision Support System for Machine Scheduling and Inventory Management”, was published
in IUP Journal of Operations Management tells about stock management symbolizes the process
of managing stocks of completed products, semi-finished products and raw elements by a
company so as to reduce the total stock cost. The first level contains the development of a
organizing program with make span minimization as the primary objective. The second level
contains the development of the stock management program and creating it with the organizing
program. The third level contains creating the program web permitted, so that it provides the
flexibility of assigned creating choices to your selection makers.
According to Snehalgavi (2010) in her article titled “It Outsourcing in Indian Automobile
Industry” in Business & Economy says Outsourcing is the act of delegating an organization’s
internal activities and to some extent the right to decisions to the third party (service vendors) as
per specified in the contract. Outsourcing is a tool, in which the vendor is responsible for certain
jobs outsourced by a company, in return of a price for the goods or service provided by it. This
option is exercised majorly because to cut operation costs of a company and focus on its core
competencies. It is basically a contract between two companies or concern in which one is
getting its business process outsourced from another company offering such services.
According to Martin, Benjamin Robert (2022) in his article titled “Findlay Automotive group
selects first look for pre- owned inventory management needs”, in PR Newswire With 15 brands
including Toyota, Honda, Chevrolet, Cadillac, Saturn, Land Rover, Saab and Volkswagen,
Findlay will utilize the First Look product suite to guarantee the right balance between pre-
owned inventory and demand, and ensure that trades are given the best appraisals. In addition to
the inventory management tool, and trade analyzer, Findlay will use the First Look Search
Engine to allow its dealers to instantly search more than 30 online marketplaces to identify the
best vehicles that meet that dealerships pre-owned inventory needs.
As per Koumanakos, Dimitrios P. (2020) in Business Wire titled “Hitachi Automotive
Improves Efficiency and Inventory Control with Geac's System 21” says that Hitachi America,
Ltd. has streamlined production, reduced accounting costs and improved supply chain
management using Geac's System21 software solution. Hitachi Automotive implemented three
System21 modules in 1998 - financials, manufacturing, and customer service and logistics -
across its three locations in Kentucky, Detroit and Los Angeles. In September 2002, the
company will renew its maintenance contract with Geac(R) for three years.
As per Moozakis, Chuck (2021), “Honda Automates Web Financing -- Network will let dealers
apply for funds online and will eventually support inventory management” in Internet Week says
that financing unit of American Honda Motor Co. next month will begin rolling out its Dealer
Financial Information Network (DFIN), a Web system that will help its 3,000 dealers obtain
financing for inventory in real time. Currently, dealers purchasing inventory from Honda need to
apply for financing through American Honda Finance Corp. or another bank. Typically,
approvals take several days.
Abhijeet Singh and Brijesh Kumar (2022) Hero Honda Motors Ltd, is running a program
called Good life Passport to Relationship Reward, with an objective to create an innovative
environment for interaction between Hero Honda and its customers. Members of this program
are given a magnetic card in which all information is stored and this card is swiped when using
any service at a showroom or workshop and it works like a loyalty benefit card.
Abhijeet Singh (2022) Tata Motors uses a customer relationship management and dealer
management system (CRM-DMS) which integrates one of the largest applications in the
automobile industry, linking more than 1200 dealers across India.CRM DOS has helped Tata
Motors to improve its inventory management, tax calculation and pricing. This system has also
proved to be beneficial to dealers because it has reduced their working capital cost.
Arvind Saxena (2022) Director and Board member (marketing and sales), Hyundai Motor India
(HMIL) “No company in automobile sector can fight competition on price. Companies need to
have the right product, distribution, CRM and after sales service network to grow.
Biswajit Mahanty and Virupaxi Bagodi (2018) The success of two wheeler manufacturers in
India depends on the competitive advantage gained by them through after sales service and
providing and maintaining customer satisfaction in the face of rapid changes in technology is a
difficult task, which can be overcome by timely addition of capacity and upgrading of technical
manpower and focusing on the CRM programs.
Biswajit Mahanty and Virupaxi Bagodi (2019) More than 55 million two-wheelers are moving
on Indian roads. Accordingly, two-wheeler service sector should have generated revenue
amounting to INR 100,000 million per year, but in reality, this has not been realised in the
organised service sector, the Indian two-wheeler service industry has not considered servicing as
a line of business and providing conveniently reliable services is most important in two-wheeler
services in India to capture the market.
Biswajit Mahanty and Virupaxi Bagodi (2020) It is an era of customer delight for the two
wheeler industry and the conventional measures implemented by the service organizations tend
to be inadequate to attract customers persistently.
Kevin Keller(2022) Caterpillar has become a leading firm by maximizing the total customer
value with the help of effective CRM , best after sales service in the industry and better trained
dealer. This allows the firm to command a premium price of 10% to 20% higher than
competitors such as Volvo, Komatsu etc.
Michael Cusumano, Steve Kahl and Fernaando Suarez (2021) in their research paper “A theory
of services in product industries”, has concluded that in many product oriented industries,
services have become increasingly important. In case of automobiles, many automakers generate
the vast majority of their profits from a service activity closely tied to their product activity. The
automobile industry overall generates a large portion of its profits from other product-related
service activities such as insurance and repairs. The authors argued that despite the seeming
importance of services, there is not much theory to help researchers or practitioners explain the
conditions under which services matter in product industries. The general view that emerges
from the services literature is that services tend to become important for manufacturing firms
once their industries reach a mature stage.
Bike-Sharing Systems (BSSs) allow individuals to rent abicycle at automatic rental stations
scattered around a city,use them for a short journey, and return them to any otherstation in that
city. As of December 2022, some 238 citiesaround the world have deployed such systems and
currently53 are in planning (MetroBike LLC, 2022). For a review ofthe history of BSSs and
current trends, see DeMaio (2021).Bike-sharing programs encourage residents to use bicycles as
an environmentally sustainable and socially equi-table mode of transportation. Such programs
also serve tocomplement other modes of mass transit systems by modesharing. In addition to
these transportation functions, amunicipal BSS may yield revenue for a city in the frame-work of
a compliance carbon offset market (Capoor andAmbrosi, 2021).
Milind Bade (2021) GM-Marketing, Bajaj Auto, has mentioned that Bajaj Auto Limited is
currently trying to move the industry from a commuter to a biker mindset and at present the
focus of the company is on keeping the sub brands and the mother brand different and the main
motive behind establishing individual brand is to create differentiation which would help Bajaj
auto, as an organization to develop relationship easily with its customers.
Oyama (2012) Honda Motor wants to be number one in the Indian market and the company
wanted 30% of Honda’s global sales to come from Indian operations by 2022. HMSI have had
issues related to production in the past with most of its models having the longest waiting period
in the country, this reduced in Honda’s penetration in the rural market, which is less than a third
of Hero Moto Corp.
Pawan Chabra (2011) Nowadays every second bike sold in the premium segment is a pulsar and
this shows the dominance of Bajaj in the Indian market place, this was possible because the
company has been regularly making the alterations to make the motorbike look fresh at all times
and Bajaj today holds over 50% market in the premium segment (for FY 2010-2011) followed
by a distant second largest player Honda Motorcycle & scooter India with a 19% market share.
Pawan Chabra (2011) has mentioned that the death knell off Bajaj’s scooters business was
sounded when the company officially stopped the production of its flagship Chetak in December
2002, to get cracking on its ambition of becoming a credible motorcycle brand manufacturer, the
company invested big in R&D and product development, but the company faced challenges in
the sales and distribution because their dealers had little idea how to sell motorcycles, so the
entire dealership network was trained to sell motorcycles.
CHAPTER III
INDUSTRY PROFILE
INDUSTRY PROFILE
The second highest populated country in the world, India, comprises of a lot of middle and lower
class segment. With transportation still being a challenge in India, a lot of people in these
segments look forwards to the 2-Wheeler Industry in India. This industry includes various
vehicles like Motorbikes, scooters, and mopeds, which come in a varied range from affordable to
classy bikes.
In today’s article of Market Forensics by Trade Brains, we’ll be discussing the 2-Wheeler
Industry in India and will also look into the different investment options in this industry for
people planning to become a stock investor along with the consumer. Let’s get started.
Even the motorcycles segment also started with three manufacturers viz Enfield, Ideal Jawa, and
Escorts. In the ’80s the market for two-wheeler motorbikes opened up and it buzzed the market
by storm. It resulted in the expansion in the market where TVS Suzuki and Hero Honda occupied
the top two spots in the Indian motorcycles segment. Since then throughout the last four decades,
we have seen splendid growth in the Indian two-wheeler segment year on year basis. Moving
forward from starting in the 1950s to the current time, India is the largest market for the two-
wheeler segment right now.
The rise of the two-wheeler segment in India has been a growth story in itself. The increase in
the purchasing power of both the urban and semi-urban markets and to add to that, the low cost
of ownership of two-wheelers have been the major growth drivers for this segment.
The sales of the Indian two-wheeler industry experienced a decline of 18% over the previous
year in FY 2022. The overall sales volume was 17.5 million units. However, with the easing in
the wrath of the Pandemic (COVID-19) and also with an increase in the manufacturing PMI, to
an all-time high level in the past decade, the worst seems to be behind us. And this can also be
judged from the fact that the overall increase in the volume of sales of two and three-wheeler
vehicles has been on a rise. Here are a few other facts:
The top Motorcycle sellers for the year so far have been Hero MotoCorp (sold 4.4 million units),
Honda (2.79 million units), TVS (1.63 million units), and Bajaj (1.47 million units).
The first two quarters of this year saw a massive contraction in overall sales.Q1 reported a
decrease in sales by over 24% and Q2 reported a decline in sales by more than 72%.
It also has an offering called Achiever in 135 cubic centimeter segment. In the 150 cubic
centimeter and above the company offers brands like Hunk, CBZ X-treme, Karizma and the
Karizma ZMR. It also offers a 100 cubic centimeter scooter, Pleasure. Hero MotoCorp Limited
was incorporated in the year 1984 with the name Hero Honda Motors Ltd. The company was
established as a joint venture company between Honda Motor Company of Japan and Hero
Group. In the year 1983, they signed a joint collaboration agreement and formed the company.
The joint venture between India's Hero Group and Honda Motor Company, Japan has not only
created the world's single largest two wheeler company but also one of the most successful joint
ventures worldwide. In the year 1985, the company commenced their commercial production at
Dharuhera plant in Haryana and introduced their first motorcycle, CD 100 in the market. In the
year 1989, they launched the new motorcycle model, Sleek in the market and in the year 1991,
they introduced new motorcycle model, CD 100 SS in the market. In the year 1995, the company
introduced their extraordinary product, Splendor in the market. In the year 1997, the company
inaugurated their second manufacturing facility at Gurgaon in Haryana.
Also, they introduced new motorcycle model, Street in the market. In the year 1999, they
launched Hero Honda CBZ, the first 150cc motorcycle in the Indian two wheeler industry. In the
year 2001, the company introduced new models, Passion and Joy in the market. In the next year,
they introduced new models, Dawn and Ambition in the market. In the year 2003, the company
launched new motorcycle models namely, CD Dawn, Splendor+ and Passion Plus in the market.
Also, they launched Hero Honda Karizma, the industry's first 223cc motorcycle. In the year
2004, they introduced new models, Ambition 135 and CBZ* in the market. During the year, they
renewed the joint technical agreement with the Honda Motors Company, Japan. In the year 2005,
the company launched Super Splendor, CD Deluxe, Glamour and Achiever in the market. In the
year 2006, the company forayed into scotter segment and launched 100cc gearless scotter,
Pleasure in the market. In the year 2007, the company launched Splendor NXG, CD Deluxe,
Passion Plus and Hunk in the market.
During the year 2007-08, the company commissioned their third plant at Haridwar in
Uttarakhand with an initial installed capacity of 500,000 units. This plant had lean manufacturing
and practices that ensure efficiency. During the year, the company launched new models
(including variants) including Splendor NXG, Hunk, New Super Splendor, New Passion Plus,
Commemorative Splendor+ and a refreshed version of Pleasure. During the year 2008-09, the
company increased the installed capacity of Motorised 2 wheelers upto 350CC engine by
1800000 Nos to 5200000 Nos. Also, they launched eight models: Passion Pro (100 cubic
capacity-4 Stroke), CBZ-Extreme (150 cubic capacity - 4 Stroke), Pleasure New Aesthetics,
Splendor NXG (Self Start), CD Deluxe (Self Start), Glamour FI, Glamour (Carb) and HUNK
Special Edition. Also, they launched new motorcycle model, Karizma - ZMR in the market.
During the year 2009-10, the company increased the installed capacity of Motorised 2 wheelers
upto 350CC engine by 200000 Nos to 5400000 Nos. The company launched nine new models
during the year.
During the year 2010-11, the company launched six new models including variants of existing
models successfully. They refreshed Glamour and Glamour FI. They introduced the New Hunk,
Super Splendor and Splendor Pro. The company launched the new upgraded versions of CBZ
Xtreme and Karizma. Also, they breached the landmark 5 million figure cumulative sales in a
single year. During the year, the Indian Promoter Group of the company, which comprised of
Hero Investments Pvt Ltd (HIPL), Bahadur Chand Investment Pvt Ltd (BCIPL) and Hero Cycles
Limited (Hero Cycles) re-aligned the shareholding in the company, following a family
agreement. As a result, Hero Cycles transferred its shareholding in the company to HIPL on May
28, 2010. As a result of these transactions, the Indian Promoter Group of the company now
comprises of HIPL and BCIPL owned and controlled entirely by the Munjal Family headed by
Brijmohan Lall Munjal.
Also, during the year, the Indian Promoter Group and Honda Motor Co Ltd, Japan (Honda)
entered into a Share Transfer Agreement (the Agreement) on January 22, 2011. As per the terms
of the Agreement, Honda had agreed to transfer its entire shareholding of 26% in the Company
to the Indian Promoter Group, bringing an end to the joint venture between the two promoter
groups of the company. The acquisition was completed on March 22, 2011 and the shares held
by Honda were transferred to the Indian joint venture partner.
In addition to the Agreement, the Indian Promoter Group and Honda also entered into a License
Agreement on January 1, 2011. As per this agreement, Honda has given to the company, the
right and license to manufacture, assemble, sell and distribute certain products and their service
parts under their Intellectual Property Rights.
Formation of the new company
The name of the company was changed from Hero Honda Motors Limited to Hero MotoCorp
Limited on 29 July 2011. The new brand identity and logo of Hero MotoCorp were developed by
the British firm Wolff Olins. The logo was revealed on 9 August 2011 in London, to coincide
with the third test match between England and India.
Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free to use any
vendor for its components instead of just Honda-approved vendors.
On 21 April 2014, Hero MotoCorp announced its plan on a 254 crore (equivalent to 327 crore or
US$46 million in 2021) joint venture with Bangladesh's Nitol-Niloy Group in the next five years
to set up a manufacturing plant in Bangladesh. The plant started production in 2019 under the
name "HMCL Niloy Bangladesh Limited". Hero MotoCorp owns the 55% of the manufacturing
company and rest 45% is owned by Niloy Motors (A subsidiary of Nitol-NiloyGroup Hero also
updated its 100cc engine range in 2014 for 110cc bikes except Hero Dawn.
Vision
The story began with a simple vision – the vision of a mobile and an empowered India, powered
by its bikes. Hero MotoCorp Ltd., company’s new identity, reflects its commitment towards
providing world class mobility solutions with renewed focus on expanding company’s footprint
in the global arena.
Mission
Hero MotoCorp’s mission is to become a global enterprise fulfilling its customers’ needs and
aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts
its customers into its brand advocates. The Company will provide an engaging environment for
its people to perform to their true potential. It will continue its focus on value creation and
enduring relationships with its partners.
Strategy
Hero MotoCorp’s key strategies are to build a robust product portfolio across categories, explore
growth opportunities globally, continuously improve its operational efficiency, aggressively
expand its reach to customers, continue to invest in brand building activities and ensure customer
and shareholder delight.
Manufacturing
Hero Honda bikes are manufactured across three globally benchmarked manufacturing facilities.
Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana in
northern India. The third and the latest manufacturing plant is based at Haridwar, in the hill state
of Uttarakhand.
Technology
In the 1980’s the Company pioneered the introduction of fuel-efficient, environment friendly
four-stroke motorcycles in the country. It became the first Company to launch the Fuel Injection
(FI) technology in Indian motorcycles, with the launch of the Glamour FI in June 2006. Its plants
use world class equipment and processes and have become a benchmark in leanness and
productivity.
Hero MotoCorp, in its endeavor to remain technology pioneer, will continue to innovate and
develop cutting edge products and processes.
DISTRIBUTION
The Company's growth in the two wheeler market in India is the result of an intrinsic ability to
increase reach in new geographies and growth markets. Hero MotoCorp's extensive sales and
service network now spans over to 5000 customer touch points. These comprise a mix of
authorized dealerships, service & spare parts outlets and dealer-appointed outlets across the
country.
BRAND
The new Hero is rising and is poised to shine on the global arena. Company's new identity "Hero
MotoCorp Ltd." is truly reflective of its vision to strengthen focus on mobility and technology
and creating global footprint. Building and promoting new brand identity will be central to all its
initiatives, utilizing every opportunity and leveraging its strong presence across sports,
entertainment and ground- level activation.
EXPANSION
Yet, there is no denying the fact that Honda is already proving to be a serious adversary. At the
time of its split with Hero, it only had one plant in Haryana which was churning out 1.6 million
bikes/scooters annually. Since then, the company has added Rajasthan, Karnataka and Gujarat to
its expansion plans. In the following weeks, its capacity will reach 4.6 million units and,
following the commissioning of the Gujarat facility, this will be close to six million units.
This remarkable buildup will happen in the next 18 months which means Honda will quickly
bridge the gap with Hero unless the latter manages to replicate this kind of a feverish pace. By
the end of 2019-20, Honda is targeting 40 per cent of the market and is likely to take the top slot
very soon thereafter.
ORGANISATIONAL CHART OF HERO MOTO CORP.
Board of Directors
Name of the person Nature of the Office
DIRECTORS
Founder Director and Chairman : Dr. BrijmohanLall Munjal
Managing Director and CEO : Mr. Pawan Munjal .
Dr. BrijmohanLall Munjal
Mr. Munjal is the founder Director and Chairman of the Company and the $3.2
billion Hero Group. He is the Past President of Confederation of Indian Industry (CII), Society of
Indian Automobile Manufacturers (SIAM) and was a Member of the Board of the Country's
Central Bank (Reserve Bank of India). In recognition of his contribution to industry, Mr. Munjal
was conferred the Padma Bhushan Award by the Union Government.
The Board of Directors of Hero MotoCorp at its meeting held on 26 October 2018 approved an
investment of up to Rs 205 crore, in one or more tranches, for approximately 26-30%
shareholding in Ather Energy Private Limited. Ather is a Bangalore-based technology start-up
engaged in the business of designing and manufacturing smart Electric Vehicles (EV) and
associated charging infrastructure. On 10 November 2018, Hero MotoCorp unveiled its new
Dawn 125 motorcycle at the EICMA Motorcycle show in Milan, Italy.
As part of Hero MotoCorp's market-specific product strategy, the Dawn 125 motorcycle has
been developed specifically for the Africa region. On 12 January 2019, Hero MotoCorp launched
new Glamour motorcycle in Argentina, its first-ever global launch of a new product outside
India. On 3 April 2019, Hero MotoCorp announced that the company clocked its highest-ever
sales in a financial year at 66,63,903 units in FY 2019 compared to 66,32,322 units it had sold in
the previous fiscal (FY 2018).
In May 2019, Hero MotoCorp commenced commercial production at the second global
manufacturing facility in Bangladesh. On 3 October 2019, Hero MotoCorp announced that it has
set a new global benchmark in the two-wheeler industry, surpassing the seven lakh sales mark in
any month. Riding on robust demand for its range of two-wheelers, the company registered its
highest-ever sales for any month, despatching 720,739 units in September 2019. On 11 October
2019, Hero MotoCorp announced that it has set a new global record, clocking 2 million unit sales
in Q2 September 2019.
Hero MotoCorp sold 20,22,805 units of two-wheelers in Q2 September 2019, recording 11%
growth over the corresponding quarter in the previous fiscal. On 7 November 2019, Hero
MotoCorp unveiled the Xpulse Concept motorcycle as a world premier at the EICMA annual
trade show in Milan, Italy. On 21 December 2019, Hero MotoCorp unveiled three new
motorcycles - the 125cc Super Splendor, the 110cc Passion PRO and the 110cc Passion XPRO -
to further augment its dominant leadership in the domestic market. On 22 December 2019, Hero
MotoCorp announced that it will be increasing the ex-showroom prices of its motorcycles by
about Rs 400 per model with effect from 1 January 2020 to partially off-set rising input costs.
Hero MotoCorp surpassed the landmark seven million units in cumulative sales in a calendar
year in 2019. The company sold a record 7,207,363 units of two-wheelers in the calendar year in
2019.
The Company sold over 78.21 lakh vehicles during the financial year 2020-21, the highest by
any two-wheeler company in the world. During FY 2021-22, the Company's sixth manufacturing
facility in Chittoor District in the state of Andhra Pradesh was commissioned with Phase I
installed capacity of 0.4 million units. The total Phase I investment is approximately Rs 700
crore out of total projected investment of Rs 1,600 crore in setting up the manufacturing facility.
Transition from BSIV to BSVI emission norms has been successfully accomplished well in time
across all platforms in FY 2021-22.
As on 31 March 2022,the Company has 6 subsidiaries including step down subsidiaries and 2
associate companies and regularly monitors the performance of these companies. During the
year, the Company's wholly-owned subsidiary, HMCL (NA) Inc. which had invested in Erik
Buell Racing, Inc. was dissolved and thus, Erik Buell Racing, Inc. also ceased to be the associate
of the company. The XPulse 200 awarded Indian Motorcycle of the Year 2022 by media houses
and also awarded Tourer Bike (upto 250cc) of the Year 2022 by Flywheel Auto Awards.
Investment in Ather Energy - Electric is widely recognized as one of the most exciting areas in
emerging mobility space. In 2018, Hero MotoCorp invested in Ather Energy, a two-wheeler
electric vehicle company which went on to launch multiple products.
As a follow up, Hero MotoCorp participated in other investment rounds. In July 2022, the
Company invested Rs 84 crore in Ather Energy, taking up its shareholding in the company to
34.58%. Subsequently, in November 2022, Hero MotoCorp again invested in Series D round in
the Electric Vehicle startup. In October 2022, the Company signed a distribution agreement with
HarleyDavidson (H-D), under which the Company will sell and service H-D motorcycles, and
sell parts and accessories and general merchandise riding gear and apparel in India.
The Company has inducted 11 dealers of Harley-Davidson into its own distribution network.
Starting 01 January 2023, Hero MotoCorp Ltd. has become the distributor for Harley-Davidson
in India. Hero MotoCorp Ltd. and Harley-Davidson also signed a Licensing agreement under
which the Company will develop and sell a range of premium motorcycles under the H-D brand
name. During the FY2023, the company also entered into a strategic partnership with Gogoror
Inc. to accelerate the shift from fuel based mobility to sustainable electric mobility in India.
During FY 2020-21, the company entered into Mexico market and the footprint of the company
reached 41 markets outside India. On 04 February 2023,the company declared a special
dividendof Rs 10 per share to mark the achievement of historic milestone of achieving 100
Million cumulative production of two wheelers.
The company proactively paused its operations temporarily during the second wave at all of its
manufacturing facilities across the country, including its Global Parts Center (GPC) in Neemrana
and its R&D facility - the Centre of Innovation and Technology (CIT), Jaipur due to the
Operations escalation of Covid-19 cases across the country. The company gradually resumed its
operations from 17 May 2023 by starting single shift production at three of its plants - Gurugram
and Dharuhera in Haryana and at Haridwar in the northern hill state of Uttarakhand.
The company resumed production at all its manufacturing plants in India from 24 May 2023.
During the second quarter of FY2022, Hero MotoCorp achieved two consecutive recognitions
from the Guinness World Record for creating the Largest Motorcycle Logo' in August 2023 and
for creating the Largest Online Photo Album of People Planting Plants' in September 2023.
During the third quarter of FY2022,the company inaugurated a flagship dealership in Dubai to
expand presence in the Gulf market to 10 customer touchpoints in 5 countries.Also Partnered
with Gilera Motors in Argentina to expand Hero's presence in the country - inaugurated a
flagship dealership in Buenos Aires under the partnership.
Every enterprise needs inventory for smooth running of activities. It serves, as a link between
production and distribution. For every process there is, generally, a time lag between the
recognition of a need and its fulfillment. The greater the time lag, the higher the requirement
for inventory. The unforeseen fluctuations in demand and supply of goods also necessitate
the need for inventory. It provides a cushion for future price fluctuations.
The investment in inventories constitutes the most significant part of current assets/working
capital in most of the undertakings. Thus, it is very essential to have proper control and
management of inventories. The purpose of inventory management is to ensure availability
of materials in sufficient quantity as and when required and also to minimize investment in
inventories.
What to buy
How to buy
Where to buy
Where to store
There are conflicting interests of different departmental heads over the issue of inventory.
The finance manager will try to invest less in inventory because to him it is an idle
investment, where as production manager will emphasis to acquire more inventory as he does
not want any interruption in production due to shortage of inventory. The purpose of
inventory management is to keep the stocks in such a neither way that there is over-stocking
nor under-stocking. The over-stocking will mean a reduction of liquidity and starving of
other production processes whereas under-stocking, on other hand, will result in stoppage of
work. The investments in inventory should be kept in reasonable limits.
1. RAW MATERIALS:
Raw materials form a major input into the organization. They are required to carry out
production activities uninterruptedly. The quantity of raw materials required will be
determined by the rate of consumption and the time required for replacing the supplies. The
factors like the availability of raw materials and government regulations, etc., too affect the
stock of raw materials.
2. WORK-IN-PROGRESS:
The work-in-progress is that stage of stocks, which are in between raw materials and finished
goods. The raw materials enter the process of manufacturing but they are yet to attain a final
shape of finished goods. The quantum of work-in-progress depends upon the time taken in
the manufacturing process. The greater the time taken in manufacturing, the more will be the
amount of work-in-progress.
3. CONSUMABLES:
These are the materials, which are needed to smoothen the process of production. These
materials do not enter directly into production but they act as catalysts. Consumables may be
classified according to their consumption and criticality. Generally, consumables stores do
not create any supply problem and form a small part of production cost. There can be
instances where these materials may account for much value than the raw materials. The fuel
oil may form a substantial part of the cost.
4. FINISHED GOODS:
These are goods, which are ready for the consumers. The stock of finished goods provides a
buffer between production and market. The purpose of maintaining inventory is to ensure
proper supply of goods to the customers. In some concerns the production is under taken on
order basis. In these concerns there will not be a need for finished goods inventory. The need
for finished goods inventory will be more when production is undertaken in general without
waiting for specific orders.
5. SPARES:
Spares also form a part of inventory. The consumption pattern of raw materials,
consumables, finished goods are different from that of spares. The stocking policies of spares
are different from industry to industry. Some industries like transport will require more
spares than the other concerns. The costly spare parts like engines, maintenance spares etc.,
are not discarded after use. Rather they are kept in ready positions for further use. All
decisions about spares are based on the financial cost of inventory on such spares and the
cost that may arise due to their non-availabilityefficiency, aggressively expand its reach to
customers, continue to invest in brand building activities and ensure customer and
shareholder delight.
CHAPTER-V
DATA ANALYSIS
AND INTERPRETATION
DATA ANALYSES AND INTERPRETATION
The investment on raw materials over a period of 5 years from 2018 to 2023 is presented in the
following table.
1. Investment on Raw Materials:
Year Investment on Raw Material (in
crores)
2018 – 2019 3925.71
2019 – 2020 5128.75
2020– 2021 3964.26
2021 - 2022 3623.83
2022 – 2023 4088.77
Interpretation:
1) From the above table it can be understood that the inventory was recorded at 3623.83
during the year 2021-22 and it has been increased to 4088.77 in 2022-23
2) It shows that there is decrease in the inventory to the more extent of 4088.77.
3) The average inventory of HERO Moto Corp was recorded at Rs.4088.77.
4) The highest investment in inventory was recorded in the years 2019-20.
2.Trend Analysis
Trend analysis technique is applied to know the growth rate and the movement of stock
of Hero Moto Corp Ltd over the review period which is shown in the following table.
Trend Analysis Of Inventory:
Average
Year Inventory(in Trend (%)
lakhs)
105.15
2022 – 2023
669.55
94.25
2021 - 2022
636.76
100
2018 – 2019
436.4
Interpretation:
1) The investment on inventory has increased in the year 2022–23. And the last years
investment has declined continuously.
2) The trends in inventories show that inventory have been more in the year 2019-20 and
then it has shown a downward trend and again it increased to some extent.
3) The investment in inventories has been in fluctuating trend in initial years and then it rose
to 105.15% in the year 2022-23
32.1
2021 - 2022 636.76
20446.16
29.65 3 Ratio
2020– 2021 675.57
20032.81 3 Avg. Inventory
3 Cost of goods sold
31.99
2019 – 2020 524.93
16796.9
29.98
2018 – 2019 436.4
13084.39
Interpretation:
1. From the above table it can be observed that inventory turnover ratio is 29.98 in the
year2018-19and it gradually increased to 32.45 during 2022– 2023.
2. In the year 2020-21 it is clear that the ratio is very less i.e., his stock
Is not turned into sales quickly.
3. As compared to all the years the ratio is very less in 2020 – 21.
4. The average inventory turn over ratio was recorded at 31.23 times during the
review period.
4. Inventory conversion period:
It may also be used to know theinterest to see average time taken for clearing the stocks.
It is the time required to obtain materials for a product, manufacture it, and sell it. This can be
possible by calculating inventory conversion period. This period is calculated by dividing the
number of the days by inventory turns over.
This formula may be as:
Days in a year (365 days)
Inventory conversion period = _____________________
Average inventory
Inventory conversion period = __________________ X 365
COGS
Interpretation:
From the above table it can be identified the following observations:
1) The inventory conversion period was 11.09 days during the year, which indicates that the
stock has been very quickly converted into sales which mean the company is managing
the inventory efficiently.
2) The lowest inventory conversion period was recorded at 11.9 days in the year 2020-
21and the highest inventory conversion was recorded at 12.14 days in the year 2020 – 21.
3) The average inventory conversion period was recorded at 10.2 days during the review
period.
5. Percentage of Inventory over current assets:
In order to know the percentage of inventory over current assets the
Ratio of inventory to current assets is calculated and which is presented in the
Following table.
Inventory
Inventory over current assets ratio = __________ X 100
Current assets
22.99
2022 – 2023 2911.17
669.55
22.07
2021 - 2022 2884.75
636.76
15.09
2018 – 2019 2890.46
436.4
11.9975882
2021 - 2022 5308.4
636.76
12.3589301
2018 – 2019 3531.05
436.4
Interpretation:
1) From the year 2009-10 it is showing fluctuating trend but as compared to above 2
years it is increasing.
2) The lowest inventory over total assets ratio was recorded at 11.59% during the
year 2020-21and the highest inventory ratio was recorded at 12.18% during the
year average.
3) The average inventory to total assets ration was recorded at 11.59% during the
review period
Current
Year Inventory Ratio (%)
liabilities
2018 – 2019 436.40 4992.04 8.74191713
2019 – 2020 524.93 6397.47 8.2052749
2020– 2021 675.57 4610.73 14.6521267
2021 - 2022 636.76 4333.25 14.6947441
2022 – 2023 669.55 4497.43 14.8873912
14.8873912
2022 – 2023 4497.43
669.55
14.6947441
2021 - 2022 4333.25
636.76
8.74191713
2018 – 2019 4992.04
436.4
Interpretation:
1) From the above table it can be understand that the % inventory over current liabilities
ratio was showing a declining trend for two years 2019-21
2) During the year 2019-20 the ratio was it gradually decreased to 8.20 and there is a net
increase to the extent of 12.45.
3) The lowest inventory over total amounts ratio was recorded at 8.20 during the year 2019-
20.
4) The highest inventory to current liabilities ratio was recorded at 14.88 during the year
2020-21
5) The average inventory to current liabilities ratio was recorded at 14.88 during the review
period.
8. Current Ratio:
In order to know the current ratio the percentage of current assets to current liabilities is
calculated and which is presented in the following table.
Current assets
Current Ratio = _____________________
Current liabilities
Calculation of Current Ratio’s:
Current
Year Current assets Ratio (%)
liabilities
2018 – 2019 2890.46 4992.04 0.57901379
2019 – 2020 1510.52 6397.47 0.23611209
2020– 2021 1951.69 4610.73 0.42329306
2021 - 2022 2884.75 4333.25 0.66572434
2022 – 2023 2911.17 4497.43 0.64729634
2022 – 2023 2911.17 0.64729634
4497.43
1) From the above table it can be interpreted that the % of current assets over current
liabilities ratio i.e., current ratio was showing a fluxuation trend from year 2022-2023.
2) In the year 2009-2010 the ratio was 0.57% and has increased to 0.64% in the year
2022-2023.
3) The lowest current ratio was recorded at 2019-20 which is 0.23 % and the highest
current ratio was recorded at 0.57 % during the year 2009-10.
4) The average current ratio was recorded at 0.54% during the review period.
9. Quick Ratio:
The quick ratio is the relationship between quick to current liabilities quick assets is more
rigorous test of liability position of a firm it is computed by applying the following formula.
Quick ratio = Quick assets / Current Liabilities
Where Quick assets = Current Assets – Inventory
Current
Year Quick assets Ratio (%)
liabilities
2018 – 2019
4992.04
2454.06 0.49159462
2019 – 2020
6397.47
985.59 0.15405934
2020– 2021
4610.73
1276.12 0.27677179
2021 - 2022
4333.25
2247.99 0.51877689
2022 – 2023
4497.43
2241.62 0.49842243
0.49842243
2022 – 2023 4497.43
2241.62
0.51877689
2021 - 2022 4333.25
2247.99
0.49159462
2018 – 2019 4992.04
2454.06
Interpretation:
1) From the above table it can be understand as that the % of quick assets to current
liabilities i.e., the quick ratio was 0.49% in 2009-10 and from that year it is showing
increasing trend.
2) The highest quick ratio was recorded at 0.51% during the year 2021-22 and the
lowest quick ratio was recorded at 0.15 % during the year 2019-20.
3) The average quick ratio was recorded at 0.49% during the review period.
ABC ANALYSIS
B
B
C
C
C
A
A
ANNUAL CUMULATIVE
OF USAGE
64254
(RS/Cr…)
108
8
4
6
2
3
7
1
0 2 4 6 8 10 12
INTERPRETATION
Now we conclude that “Class A” occupies 66.47% of total values of them, therefore
items work in progress, raw materials and finished goods are comes underclass A category and
“Class B” occupies 23.96% after the class A percentage therefore item material in transit comes
under class B category, and lastly “Class C” occupies 9.57% with items indirect material,
material with fabrication, transfer in transit, scraps and others.
ABC ANALYSIS FOR THE YEAR 2019-20:
WORK IN
1 29148 29148 38.61 A
PROGRESS
RAW
2 19656 48804 64.65 A
MATERIALS
FINISHED
GOODS
3 13017 61821 81.89 A
MATERIAL IN
4 5038 66859 88.56 B
TRANSIT
INDIRECT
5 1286 68145 90.27 B
MATERIAL
MATERIAL
WITH 6 4963 73108 96.84 C
FABRICATION
TRANSFER IN
7 2107 75215 99.63 C
TRANSIT
SCRAP ARISE
& 8 278 75493 100 C
OTHERS
C = 9.73%
OTHERS
C
B
B
C
C
A
A
A
CUMULATIVE USAGE
100
OTHERS
75493
(Rs/Cr..)
278
8
4
6
2
3
7
1
0 2 4 6 8 10 12
INTERPRETATION
Now we conclude that “Class A” occupies 81.89% of total values of them, therefore
items work in progress, raw materials and finished goods are comes underclass A category and
“Class B” occupies 8.38%after the class A percentage therefore item material in transit comes
under class B category, and lastly “Class C” occupies 9.73% with items indirect material,
material with fabrication, transfer in transit, scraps and others.
ABC ANALYSIS FOR THE YEAR 2020-21:
B = 18712/81476*100 = 22.96%
C = 3679/81476*100 =
OTHERS
C
B
B
B
C
A
A
A
ANNUAL CUMULATIVE
OF USAGE
33123 33123 40.65
81476
(RS/Cr…)
300
8
4
6
2
3
7
1
0 2 4 6 8 10 12
INTERPRETATION
Now we conclude that “Class A” occupies 72.52% of total values of them, therefore
items work in progress, raw materials and finished goods are comes underclass A category and
“Class B” occupies 22.96%after the class A percentage therefore item material in transit comes
under class B category, and lastly “Class C” occupies 4.52 % with items indirect material,
material with fabrication, transfer in transit, scraps and others.
ABC ANALYSIS FOR THE YEAR 2021-22:
C =4736/72794*100= 6.53%
& OTHERS
C
B
C
C
C
A
A
A
ANNUAL CUMULATIVE
OF USAGE
100
& OTHERS
USAGE
72794
(RS/LAKHS)
111
8
4
6
2
3
7
1
0 2 4 6 8 10 12
INTERPRETATION
Now we conclude that “Class A” occupies 79.37% of total values of them, therefore items work
in progress, raw materials and finished goods are comes underclass A category and “Class B”
occupies 14.10 after the class A percentage therefore item material in transit comes under class B
category, and lastly “Class C” occupies 6.53% with items indirect material, material with
fabrication, transfer in transit, scraps and others.
ABC ANALYSIS FOR THE YEAR 2020-21
B = 24.42%
C = 5.59%
OTHERS
C
B
C
CUMULATIVE
OF USAGE
89.05
84.23
45.54
99.78
1567 37387.6 92.9
1224 38611.6 95.9
98.1
100
OTHERS
USAGE
40223.26
(RS/LAKHS)
ANNUAL
18320.46
669.55
854.11
15560
1940
88
8
4
5
0 2 4 6 8 10 12
INTERPRETATION
Now we conclude that “Class A” occupies 69.99% of total values of them, therefore items work
in progress, raw materials are comes underclass A category and “Class B” occupies 24.42%after
the class A percentage therefore items finished goods , material in transit comes under class B
category, and lastly “Class C” occupies 5.59% with items indirect material, material with
fabrication, transfer in transit, scraps and others.
CHAPTER-VI
FINDINGS, SUGGESTIONS
&
CONCLUSION
FINDINGS
SUGGESTIONS
1) Though the production is higher is the year 2018-2019 0and the sales were very high
i.e., as per inventory conversion period it took 11.01 days. This shows that there is
demand for Automobile and the funds unnecessarily tied up. So, proper demand
forecasting should be done and according to that it may be manufactured.
2) The investment on raw material should be made as per the requirement. Unnecessary
investment may block up the funds.
3) Neither too high nor too low inventory turnover ratios may reduce profit and liquidity
position of the industry. So, proper balance should be made to increase profits and to
ensure liquidity.
4) The raw material should be acquired from the right source at right quality and at right
cost.
5) The process that was being used by Hero MotoCorp Ltd with the purchasing
department should undergo changes, so that, it seeks enhance the celerity of the
delivery of a product without compromising its quality by improving the utilization of
materials, labour and equipment.
6) To reduce the work, the purchasing department may enter the purchasing order into
database and did not send a copy to any one. When the merchandise arrived, the
receiving clerk would enter the database and determine whether the order agreed with
the electronic purchase order.
If it did, payment was authorized to be made at the appropriate Time. If it didn’t
match, the order would be returned until if it is agreed by the Hero MotoCorp Ltd
CONCLUSION
1) Today business scenario inventory management is becoming very crucial part of the
organization. The system of inventory management in Hero MotoCorp Ltd very effective.
The organization is basically and assembling unit and thus inventory place a most
significant role in the decision making process. From the various calculations and figures
relating to inventory management it is clear that the inventory classification of A items are
maintain for days, as a result it reduce investment in raw material, reducing the lead time
and also the large quantity discount because the stock are kept for days.
2) In the classification of ABC items procedure is following in Hero MotoCorp Ltd has
launched the different type of card system for class C items.
3) Class A& B items are consider under the just in time philosophy as the procurement time
has been reduced up to greater extent by the proper co-ordination of buyer and supplier.
4) There is great improvement in the inventory turnover ratio from 3 years. It is increased
from 5.98 to 7.24% this position indicates that the stocks are fast moving and get converted
into sales quickly in Hero MotoCorp Ltd,
Finally we conclude that Hero MotoCorp Ltd the inventory system is very good with high
techniques.
QUETIONARIE& ANNEXURE