A

Project report
At

TVS motors
On

Product-mix

Submitted by

Mr. Rohan D. Raninga

For the partial fulfillment of
Bachelor of Business Administration
At
Shree Swaminarayan A.A.K. college of BBA
Porbandar
Under the guidance of;
Prof. Amar Pandya

Submitted to
Bhakt Kavi Narsinh Mehta University
 A project Report on:
Marketing management - Product mix

Undertaken at
TVS - Thakkar motors

Prepared by
Rohan Dineshbhai Raninga

Institute
Shree Swaminarayan Anikaben Anilbhai Kotadiya College of
BBA, Porbandar

Submitted to
Bhakt Kavi Narsinh Mehta University
Junagadh

2
 Personal Information

Name : Rohan Dineshbhai Raninga

Faculty :Bachelor Of Business Administration

Semester :6

Institute :Shree Swaminarayan AAK college of BBA

Enrolment no.: 11012100293

Academic year: 2023-24

3
 Company Information

Name : TVS - Thakkar motors

Industry : Automotive

Products : Motorcycle, scooters and Mopeds

Address : Rokadiya road, Mira Nagar 2, Porbandar, Gujarat

Phones : +91 84888 45991

Website : Dealers.tvsmotors.com

Instagram: thakkartvs

Time : 9:30 am to 7:00 pm

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Company Certificate

5
College Certificate

6
 Declaration

I under signed Rohan Raninga as a student of B.B.A department

(Bachelor of Business Administration) of Shree Swaminarayan AAK
College of BBA, Porbandar. I declare that this report presented under
supervision of Prof. Amar Pandya and Director Kishan Dattani.

I precisely assure you that this work has not been previously
submitted to any other university for any examination by any student.

Date :

Place : Porbandar

SIGNATURE
(Rohan D. Raninga)

7
 Acknowledgement

I am a T.Y.BBA student of Shree Swaminarayan AAK college of

BBA, I am really thankful to Bhakta Kavi Narsinh Mehta University,
and Institute and Director Kishan Dattani and Supervisor Prof. Amar
Pandya.

It was a great opportunity and pleasure for them. It was a golden

opportunity and excellent guidance to enrich our knowledge.

This report is made by doing an internship of 15 days in the area of

Marketing and study of biography of TVS-Thakkar Porbandar.

8
 Preface

B.B.A, study is a bridge between the world of business education and

management, the world of practice that helps the students to move
over to professional life with facility.

Practical study is an important part of life & as well as study. B.B.A.

is a professional course of management study & management itself is
an art. Art involves practice.

I have prepared this report on TVS Motors Company Limited on the

basic information which I have collected from secondary data as well
as primary data sources.

9
 Index

SR. Particulars Page

no. no.
1 General Information 11

2 Main Topic: Product Mix 22

3 Production Department

4 Human resource Department

5 Finance Department

6 Marketing Department

7 Findings

8 Conclusion and suggestions

9 Bibliography

10 Appendix

10
General Information of company

11
 Index

SR. Particulars Page no.

no.

1 Company profile 13

2 History and development 14

3 Vision and Mission 17

4 Structure 18

5 SWOT Analysis 20

6 Promoters 21

12
 1. Company Profile

Type Public

Traded as BSE: 532343

NSE: TVSMOTORS

Industry Automotive

Founded 1978, 46 years ago

Founder T.V. Sundram Iyenger

Headquarters Chennai, Tamil Nadu, India

Number Of Locations 4 Two-wheelers and 1 Three-wheelers

Plants

Area served Worldwide

Key People Venu Srinivasan (Chairman)

Sudarshan Venu (Managing Director)

Products Two wheelers

Three Wheelers
Automobile Parts

Revenue 3.1 billion USD (2022)

Total Assets 3.4 billion USD (2022)

No. of Employees 5161

Website www.tvsmotor.com

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 2. History and Development

Early history

Sundaram Clayton was founded in 1962 in collaboration with Clayton

Dewandre Holdings, United Kingdom. It manufactured brakes, exhausts,
compressors and various other automotive parts. The company set up a plant at
hosur in 1976, to manufacture mopeds as part of their new division. In 1980,
TVS 50, India's first two-seater moped rolled out of the factory at Hosur in
Tamil Nadu, India. A technical collaboration with the Japanese auto giant
Suzuki Ltd. resulted in the joint-venture between Sundaram Clayton Ltd and
SUZUKI motors Corporation in 1987. Commercial production of motorcycles
began in 1989.

TVS Motor Company introduced their first two-wheeler, the TVS 50

moped, in 1980 and entered into domestic racing with it in 1984. In 1987, TVS
Racing division was born.

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Suzuki relationship

● TVS and Suzuki shared a one-year-long relationship that was

aimed at technology transfer for design and manufacture of
two-wheelers specifically for the Indian market. Re-christened
TVS-Suzuki, the company brought out several models such as;

-TVS Suzuki Supra -TVS Suzuki Samurai

-TVS Suzuki Shogun

-TVS Suzuki Shaolin

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 In 2001, after separating ways with Suzuki, the company was renamed
TVS Motor, relinquishing its rights to use the Suzuki name. There was also a
30-month moratorium period during which Suzuki promised not to enter the
Indian market with competing two-wheelers.

Recent:

TVS Apache RR 310 cc is their latest Motorcycle

TVS Scooty Series- one of the discontinued scooters of scooty series

And in addition to that many more developments and innovations made

by TVS motors and became the Third largest Two wheelers manufacturers in all
over India.

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 3. Vision and Mission

Mission statement : A mission statement defines the organization’s business,

its objectives, and how it will reach these objectives.

Vision statement : A vision statement details where the organization aspires to

go.

● Vision

To Transform The Quality Of Life of People by providing mobility

solutions that are exciting, responsible, sustainable and safe.

● Mission

To be One of the leading companies globally in our chosen business

segments, by providing the most compelling mobility solutions through:

1. An innovation driven culture thriving on relentless reflection and

teamwork.
2. Focus on speed and agility to seize opportunity in a Volatile
Uncertain Complicated Ambiguous (VUCA) world.
3. Scalable technology platforms & solutions with highest quality to
delight customers.
4. Commitment towards a sustainable future for societies and the
environment.

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 4. Organization structure

The group's subsidiaries are owned by three holding companies, viz.,

TVS & Sons, Sundaram Industries and TVS Holding Companies. TVS & Sons
is the parent company of the group. The three holding companies of the
subsidiaries are:

● T. V. Sundram Iyengar & Sons Private Ltd. (TVS & Sons)

● Sundaram Industries Private Ltd.
● Southern Roadways Private Ltd. (TVS Holding Companies)

TVS Group's nine listed subsidiaries are:

● TVS Motors company

● Sundaram Fasteners
● Sundaram clayton
● TVS Srichakra
● Wheels India
● India Motor Parts & Accessories
● India Nippon Electricals
● TVS electronics
● Sundaram Brake Linings
● TVS Real Estate (TVS Emerald)

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TVS Group's unlisted subsidiaries include:

● TVS Supply Chain Solutions

● Brakes India
● Turbo Energy
● TVS Investments
● Axles India
● Sundaram Textiles
● TVS Tread
● Sun Tyre & Wheel Systems
● Sundaram Dynacast
● TVS Automobile Solutions
● TVS Industrial & Logistics Parks
● Lucas-TVS
● Delphi-TVS
● TVS Next

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 5. SWOT Analysis

-Many sub brands Lack of scale-

-Strong financial performance Reliant On the Indian market only-
-Excellent R&D method

-Growing Market -Intense Competition

-Growing Indian Three Wheeler
market -Environmental Regulations
- Global Market - Improvements in
Public Transport

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 6. Promoters

Promoter:
● T.V. Sundram Iyenger

Strategic partner
● BMW Motorrad

Board of directors:
● Venu Srinivasan.
● Prof. Sir Ralf Dieter Speth.
● Sudarshan Venu.
● K N Radhakrishnan.
● C R Dua.
● R Gopalan.
● Kuok Meng Xiong.
● H K Singh.

Chairman:
● Sir Ralf Dieter Speth

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Main Topic-
Product Mix

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 Index

Sr Particulars Page
no. no.

1 Introduction 24

2 Motorcycles 25

3 Scooters 35

4 Mopeds 44

5 Electric Vehicle (EV) 45

6 Three wheelers

7 Market Research

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 1. Introduction

There are many two wheeler segments around the world for everyone, each
company choose a two wheeler segment according to their customers, Segments
of Two wheelers are shown below:

● Motorcycles

● Mopeds

● Scooters

● Cruiser

● Chopper

● Cafe racer

● Electric

TVS Motors has a wide range of cars collection for Indians, the total numbers of
models of Two wheelers sold in India is 20. The two wheelers are available in 4
segments Motorcycle, Scooters and mopeds, and three wheeler also.

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 2.Motorcycles

A motorcycle (motorbike, bike, or, if three-wheeled, a trike) is a two or

three-wheeled motor vehicle steered by a handlebar from a saddle-style seat.

Motorcycle design varies greatly to suit a range of different purposes:

long-distance travel, commuting, cruising, sport (including racing), and off-road
riding. Motorcycling is riding a motorcycle and being involved in other related
social activities such as joining a motorcycle club and attending motorcycle
rallies. Here is an overview of different types of Motorcycles:

1. Standard

2. Cruiser

3. Chopper

4. Touring

5. Sport bike

6. Trail

7. Off road bike

8. ATV

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 The Names of Motorcycles sold by TVS in India

1. Apache RTR 310

2. Apache RR 310

3. Apache RTR 165RP

4. Apache RTR 160

5. Apache RTR 200

6. TVS Ronin

7. TVS Raider

8. TVS Radeon

9. TVS Star City +

10.TVS Sport

It is also Important to Know Specifications and features of Individual Model Of

TVS Motorcycles to find the one that best suits your needs.

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 Apache RTR 310

The TVS Apache RTR 310 is the most expensive and premium streetbike the
company has ever launched. It gets striking design elements which makes it
quite aspirational. The 310cc engine is borrowed from the RR310, and that is
why it gets good low and mid-range. In terms of equipment, the bike is loaded
with some modern features.

The TVS Apache RTR 310 is powered by a 312.12 cc air-cooled engine which
produces 35.6 PS @ 9700 rpm of power. It has a fuel tank of 11 l and a claimed
mileage of 35 kmpl. The TVS Apache RTR 310 starts at Rs 2.43 lakh and goes
up to Rs 2.64 Lakh (ex-showroom, Delhi). It is available in three variants.

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 Apache RR 310

The TVS Apache RR 310 (RR as Race Replica) is a touring bike made by the
TVS Motor Company in collaboration with BMW Motorrad that was launched
in India on December 6, 2017. It uses a 312.2cc single-cylinder, four-stroke, SI,
liquid-cooled, DOHC reverse inclined engine.

The TVS Apache RR 310 is powered by a 312.2 cc Liquid Cooled engine which
produces 25.8 PS of power in Urban, Rain mode and 34 PS of power in Sport,
Track mode. It has a fuel tank of 11 L. The TVS Apache RR 310 starts at Rs
2.72 Lakh Rs (ex-showroom, Delhi). It is available in one variant.

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 Apache RTR 165RP

TVS Motor Company has announced its new Race Performance (RP) series that
has been introduced in the Apache series of motorcycles. The newly launched
TVS Apache RTR 165 RP is the first product to be launched under the Race
Performance series and it will be offered in limited numbers of 200 units only.

TVS Apache RTR 165 RP is the top variant in the Apache RTR 160 4V lineup
and is priced at Rs. 1.45 Lakh (ex-showroom, Delhi). This RTR 165 RP variant
comes with an engine putting out and of max power and max torque
respectively. TVS Apache RTR 165 RP is available in 6 colors : Pearl White,
Rp Blue, Racing Red, Metallic Blue, Knight Black and Matte Black.

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 Apache RTR 160

TVS Motor Company has launched the 2022 Apache RTR 160 in the Indian
market. The latest iteration of the motorcycle is available in three variants –
Drum, Disc, and Disc with Bluetooth – and five colors Gloss Black, Pearl
White, Racing Red, Matte Blue, and T-Grey.

TVS Apache RTR 160 is a motorcycle with a starting price of Rs 1.19 Lakh. It
is available in India in 3 variants and 5 colors with high end variant price
starting from Rs 1.26 Lakh. Apache RTR 160 is powered by a 159.7 ccbs 6-2.0
engine which develops a power of 16.04 PS and a torque of 13.85 Nm. It has
Disc front brakes and Disc rear brakes. The weight of TVS Apache RTR 160 is
138 kg and comes with a fuel tank capacity of 12 L.

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 Apache RTR 200

The Apache 200 4V is TVS's entry-level performance bike. Its aggressive

design is complemented by its performance-focused engine. The bike also offers
a race-track inspired instrument cluster and an exhaust note to complete its
sporty appeal.

TVS Apache RTR 200 4V is a motorcycle with a starting price of Rs 1.47 Lakh.
It is available in India in 1 variant and 3 colors with a high end variant price
starting from Rs 1.47 Lakh. Apache RTR 200 4V is powered by a 197.75
ccbs6-2.0 engine which develops a power of 20.82 PS and a torque of 17.25
Nm. It has Disc front brakes and Disc rear brakes.

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 TVS Ronin

TVS Ronin is a cruiser bike. The new Ronin 225 is TVS Motor Company’s first
ever neo-retro scrambler-style motorcycle. It is offered in three variants and
they are differentiated by their color schemes.

The TVS Ronin is powered by a 225.9 cc oil-cooled engine which produces

20.4 PS of power. It has a fuel tank of 14 L and a claimed mileage of 42.95
kmpl. The TVS Ronin starts at Rs 1.49 and goes up to Rs 1.73 Lakh
(ex-showroom, Delhi). It is available in four variants.

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 TVS Raider

TVS Motor Company has updated its portfolio with the launch of a new
premium commuter motorcycle, the Raider. This new model from the
Hosur-based two-wheeler maker competes against the Bajaj Pulsar NS 125 and
the Honda SP 125 in the Indian market. TVS Motor Company will offer the new
Raider in three variants – Drum, Disc, and Connected.

The TVS Raider is powered by a 124.8 cc air-cooled engine which produces

11.38 PS @ 7500 rpm of power. It has a fuel tank of 10 L and a claimed mileage
of 67 kmpl. The TVS Raider starts at Rs 95,219 and goes up to Rs 1.03 Lakh
(ex-showroom, Delhi).

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 TVS Radeon

The Radeon is TVS’ answer to the Hero Splendor. It offers quite a few features
in an effort to deliver more value to the customer. While alloy wheels and
electric start are standard, front disc is offered with the celebratory special
edition and dual-tone version.

The TVS Radeon is powered by a 109.7 cc air-cooled engine which produces

8.19 PS @ 7350 rpm of power. It has a fuel tank of 10 L and a claimed mileage
of 73.68 kmpl. The TVS Radeon starts at Rs 62,405 and goes up to Rs 80,744
(ex-showroom, Delhi). It is available in three variants.

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 TVS Star City

The Star City Plus is part of TVS Motor Company’s commuter line-up. It has
been introduced in two variants including mono tone and dual tone. The new
Star City gets new features and updated styling, apart from the revised engine.

TVS Star City Plus is a motorcycle with a starting price of Rs 78,770. It is

available in India in 2 variants and 8 colors with high end variant price starting
from Rs 81,920. Star City Plus is powered by a 109.7 cc bs6-2.0 engine which
develops power.

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 TVS Sport

The TVS Sport is a commuter motorcycle for customers looking for a

light-weight ride with a frugal engine and an affordable price tag. While it was
first launched as a 100cc offering, TVS updated it with a larger 110cc motor
during the BS6 transition in April 2020.

TVS Sport is a motorcycle with a starting price of Rs 59,431. It is available in

India in 2 variants and 3 colors with high end variant price starting from Rs
70,773. Sport is powered by a 109.7 cc bs6-2.0 engine which develops a power
of 8.29 PS and a torque of 8.7 Nm. It has Drum front brakes and Drum rear
brakes. The weight of TVS Sport is 112 kg and comes with a fuel tank capacity
of 10 L.

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 3. Scooters

A scooter (motor scooter) is a motorcycle with an underbone or step-through

frame, a seat, a transmission that shifts without the operator having to operate a
clutch lever, a platform for the rider's feet, and with a method of operation that
emphasizes comfort and fuel economy. Elements of scooter design were present
in some of the earliest motorcycles, and motor scooters have been made since at
least 1914. More recently, scooters have evolved to include scooters exceeding
250cc classified as Maxi-scooters.

Here are some key features of scooters;

● Multifunctional dashboard

● USB port

● Speed Switching

● Detachable battery

● Smart remote key

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The names of Scooters sold by TVS in India is Listed below

1. TVS Jupiter 125

2. TVS Jupiter 110

3. TVS Ntorq

4. TVS Zest 110

5. TVS Scooty Pep+

It is also important to know the features and specifications of individual models

of TVS motors that they sold in India.

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 TVS Jupiter 125

TVS Jupiter 125 is a scooter available in 4 variants and 9 colours.The Jupiter

125 is TVS’ latest product. This scooter was developed to cater to a huge
market which is currently dominated by Suzuki Access 125.

The price of TVS Jupiter 125 in India starts at Rs. 86,405.and goes upto Rs.
96,855. TVS Jupiter 125 comes with 3 variants which includes TVS Jupiter 125
Drum Alloy, TVS Jupiter 125 Disc, TVS Jupiter 125 SmartXonnect. The top
variant is TVS Jupiter 125 SmartXonnect which comes at a price tag of Rs.
96,855.

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 TVS Jupiter 110

The TVS Jupiter is a 110cc commuter scooter whose simple design, comfortable
ride quality, and practicality make it a best-selling scooter from the brand. The
Jupiter is offered in 6 variants and here’s a quick explainer. TVS is providing
discounted service support to customers affected by floods caused by Cyclone
Michaung.

TVS Jupiter is a scooter with a starting price of Rs 73,340. It is available in

India in 6 variants and 16 colors with high end variant price starting from Rs
89,748.

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 TVS Ntorq

The Ntorq 125 is one of the most value for money scooters in the market. The
scooter offers some outstanding features, and performance for a price that
makes it an enticing scooter.

The NTorq 125 is TVS’s sportiest scooter on offer. It comes loaded with several
segment-first features such as voice assistance with navigation, social media
alerts, live sports scores, and more.

41
 TVS Zest 110

The TVS Scooty Zest 110 comes with a range of features such as 3D emblems,
beige interior panels, dual-tone seat cover, LED DRLs and an underseat light.
The scooter also has a 19-liter under seat storage compartment and dual luggage
hooks for better practicality.

The TVS Scooty Zest 110 starts at a price of Rs 73,931 for the Gloss series and
the Matte series starts at Rs 75,293. The Gloss series comes with one colour
option, Turquoise Blue, while the Matte series is available in Matte Black,
Matte Blue, and Purple.

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 TVS Scooty Pep+

The TVS Scooty Pep Plus is the smallest capacity scooter from the Hosur-based
bikemaker. With its lightweight and nimble design, it offers a convenient and
hassle-free option for daily commuting.

The Scooty Pep Plus Gloss Series is currently priced at Rs 65,514, while the
Special Edition comes in at Rs 66,514. Opting for the Matte Edition or the
Princess Pink trim will set you back Rs 68,414.

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 4. Mopeds
A moped (category AM) is defined as having a maximum design speed over 25
km/h (15.5mph) but not exceeding 45 km/h (28 mph); or a light quadricycle
with an unladen weight not more than 350 kg and up to 45km/h.

TVS XL 100

The XL100 is a 100cc moped from TVS, it is built to be rugged and utilitarian.
It has the potential to carry heavy loads and is an ideal choice for both urban
and rural areas. TVS is also working on a e-moped based on the XL100,

The TVS XL100 comes in 5 variants. The more rugged Heavy Duty version
retails at Rs 44,999 and the comfort variant costs Rs 46,671. TVS has priced the
HeavyDuty i-Touchstart (electric start) at Rs 56,935 and the HeavyDuty
i-Touchstart Win Edition comes at Rs 59,437. The Comfort i-Touchstart costs
Rs 59,695.

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 5. Electric Vehicle (EV)
Electric vehicles use electricity to charge their batteries instead of using fossil
fuels like petrol or diesel. Electric vehicles are more efficient, and that
combined with the electricity cost means that charging an electric vehicle is
cheaper than filling petrol or diesel for your travel requirements.

TVS motors is manufacturing the following Electric Vehicle;

1) TVS X
2) TVS iQube

Let us know in detail about both the models.

TVS X

The X is TVS' second offering in the EV department and the first performance
electric scooter. It's derived from the Creon concept showcased a few years ago.

TVS X is an electric scooter available in only 1 variant and 1 color. TVS X

generates 7000 W power from its motor. With both front and rear disc brakes,
TVS X comes up with anti-locking braking system.

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 TVS iQube

TVS iQube is an electric scooter available in 2 variants and 7 colors. TVS

iQube generates 3000 W power from its motor. TVS iQube comes up with front
disc and rear drum brakes.

TVS iQube price for its variant - iQube Standard is estimated at Rs. 1,55,600.
The price for the other variant - iQube S is Rs. 1,62,290. The mentioned iQube
prices are the average ex-showroom.

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47