Due October 29

Social Media Discussion

social media. It is constantly evolving and developing. What was once the
trending social media platform of its time (Facebook) is now considered to be
a dinosaur, replaced by new platforms like TikTok. Even more social media
platforms rise and fall without ever gaining traction (Clubhouse, anybody?).
With the constant evolution of social media - it can be hard for brands to keep
up.
In this discussion, answer the following three questions:

 Identify two pros of being a brand that uses social media

https://www.linkedin.com/pulse/benefits-having-your-brand-social-media-
nikita-goyal

 Identify two challenges that come with managing social media as a

brand

https://blog.hubspot.com/marketing/social-media-challenges

https://influencermarketinghub.com/social-media-marketing-challenges/

https://sproutsocial.com/insights/social-media-challenges/

 Identify two considerations or two common errors brands make with

regards to social media
https://statusbrew.com/insights/social-media-marketing-mistakes-brands-commit/

https://buffer.com/library/social-media-mistakes/

https://systemato.com/blog/5-common-social-media-mistakes-companies-make-using-social/