What is the primary function of media in Answer: D) None of the above

society?
A) To entertain only
What role does media play in shaping
B) To inform and educate cultural norms and values?
C) To limit access to information A) It has no influence on cultural norms
D) To promote only B) It reflects, reinforces, and shapes cultural
norms and values
Answer: B) To inform and educate
C) It only reflects cultural norms
D) It opposes cultural values
How does media influence public opinion?
Answer: B) It reflects, reinforces, and shapes
A) It has no influence on public opinion
cultural norms and values
B) It shapes public opinion through
information dissemination
What is the primary purpose of media?
C) It has a negative impact on public opinion
A) Entertainment
D) It only entertains the public
B) Information dissemination
Answer: B) It shapes public opinion through
information dissemination C) Both A and B
D) None of the above
What is the definition of media literacy? Answer: C) Both A and B
A) The ability to create media content
B) The ability to critically analyze and How is media defined?
evaluate media messages
A) A form of communication
C) The ability to ignore media content
B) A tool for advertising only
D) The ability to memorize media content
C) A source of government information
Answer: B) The ability to critically analyze
D) None of the above
and evaluate media messages
Answer: A) A form of communication

Which of the following is NOT a type of

media? Which of the following is NOT a function of
media?
A) Print media
A) Entertainment
B) Social media
B) Education
C) Broadcast media
C) Isolation
D) None of the above
D) Socialization D) A type of media convergence
Answer: C) Isolation Answer: B) The ability to locate, evaluate,
and use information effectively

What is the main characteristic of traditional

media? Why is information literacy important?
A) Interactivity A) It helps in avoiding media consumption
B) One-way communication B) It enhances critical thinking and decision-
making
C) Real-time updates
C) It limits exposure to diverse perspectives
D) Global reach
D) It discourages information sharing
Answer: B) One-way communication
Answer: B) It enhances critical thinking and
decision-making
Which technology played a significant role in
the evolution from traditional to new media?
What is an example of broadcast media?
A) Printing press
A) Newspapers
B) Internet
B) Radio
C) Radio
C) Social media
D) Television
D) Blogs
Answer: B) Internet
Answer: B) Radio

What is a key feature of new media?

Which of the following is a characteristic of
A) Limited audience
new media?
B) Static content
A) Limited interactivity
C) User participation
B) One-way communication
D) Slow dissemination
C) User-generated content
Answer: C) User participation
D) Static information
Answer: C) User-generated content
What is information literacy?
A) The ability to read books
What is media convergence?
B) The ability to locate, evaluate, and use
A) The merging of different media forms into
information effectively
one
C) Knowledge of media history
B) The separation of media channels
C) The decline of traditional media
D) The dominance of print media
Answer: A) The merging of different media
forms into one
B) Limited interactivity
C) High user participation
D) Slow dissemination of information
Answer: C) High user participation

Who are the producers of media content?

The transition from traditional to new media
A) Consumers is driven by:
B) Advertisers A) Technological advancements
C) Creators and distributors B) Decreased audience engagement
D) Government agencies C) Reduction in information sources
Answer: C) Creators and distributors D) All of the above
Answer: A) Technological advancements
What do media codes and conventions refer
to?
Which platform is an example of new media?
A) Legal guidelines for media production
A) Radio
B) Traditional ways of communication
B) Television
C) Patterns and rules used in media content
C) YouTube
D) Consumer preferences in media
D) Print magazines
Answer: C) Patterns and rules used in media
Answer: C) YouTube
content

What is a characteristic feature of new media

Which of the following is considered a
consumption?
traditional form of media?
A) Passive audience
A) Newspapers
B) Limited customization
B) Social media
C) User-generated content
C) Podcasts
D) Controlled by a few corporations
D) Blogs
Answer: C) User-generated content
Answer: A) Newspapers
Information Literacy: Definition and Value
What is information literacy?
What characterizes new media in contrast to
traditional media? A) The ability to read and write
A) One-way communication
B) The ability to find, evaluate, and use Which of the following skills is NOT
information effectively associated with information literacy?
C) Knowledge of trivia and random facts A) Effective communication
D) None of the above B) Digital skills
Answer: B) The ability to find, evaluate, and C) Memorization of all information
use information effectively encountered
D) Critical thinking
Why is information literacy important? Answer: C) Memorization of all information
encountered
A) It enhances critical thinking skills
B) It improves decision-making
C) Both A and B
D) None of the above
Answer: C) Both A and B

Which of the following is a key aspect of

information literacy?
A) Blind acceptance of information
B) Ability to recognize bias
C) Avoidance of all online sources
D) Ignoring alternative viewpoints
Answer: B) Ability to recognize bias

In information literacy, what does the term

"source evaluation" involve?
A) Determining the popularity of a source
B) Assessing the credibility and reliability of
a source
C) Ignoring the author's background
D) Using only primary sources
Answer: B) Assessing the credibility and
reliability of a source