COMM 1103: SUBJECT LINES AND OPENINGS EXERCISE

EXAMPLE EXERCISE: Your office has tightened up the refund process for travel expenses, since the
sales reps have gotten sloppy about it. You’ve created a better refund process (it’ll save time) and
you’re emailing the sales reps to explain the new process and ask them to follow the new steps.

I’d like my reader (sales reps) to… follow some new steps for getting travel expense refunds

Subject line (positive & descriptive): Improved Travel Refund Process

Opening Paragraph (benefit/background if applicable + purpose statement):

We’ve improved the refund process for your travel expenses and made it
Benefit/Background: simpler and faster. To get your full refunds quickly,

Purpose Statement: please follow the new procedures below for all business trips.

EXERCISE 1: You’re looking for a restaurant to host your company’s holiday party, and you have
quite specific requirements to accommodate, including many food allergies. You’re emailing some
restaurants to ask for a price quote, along with a sample menu.

I’d like my reader (_restaurants__) to give me price quotes and sample menu for company holiday
party. After choosing few options I will reply with some requirements must need to be
accommodated.

Subject line: Company Holiday Party – Price Quotes and Sample Menu

Opening (include benefit/background if applicable + purpose statement):

Benefit/Background: Hello, it’s time for our company to celebrate this year and we would like
to request your Special Sample Menu with your prices. It’s important to
mention we have some requirements to accommodate, as some of our
staff have some food allergy – please note that those requirements will
be forward to you as sooner we make our decision.
Purpose Statement:

I am/We are looking forward to receiving your Special Sample Menu

with your prices, and hopefully we will celebrate with you this Year.

Thanks a lot,
CHAT GPT

Benefit/Background: Dear [Restaurant Manager's Name],

We are planning our company's holiday party and are

interested in hosting it at your restaurant. We have specific
Purpose Statement: requirements, including accommodating food allergies
(gluten, dairy, nut, shellfish), and providing vegetarian and
vegan options.

Could you please send us a price quote for the event, along
with a sample menu showcasing these custom options?

Looking forward to your prompt response.

Best regards,

[Your Name] [Your Position] [Company Name] [Your Contact

Information]

EXERCISE 2: A potential future client has emailed you to ask about your services and prices. You’re
replying to provide the information they requested.

I’d like my reader (_________________) to…

Subject line:

Opening (include benefit/background if applicable + purpose statement):

Benefit/Background:
 Purpose Statement:

EXERCISE 3: Your company is adding a new (optional) payroll deduction. Staff can now (if they
want) have $ from their paycheques put into a personal TFSA (Tax Free Savings Account). You’re
emailing staff to let them know about this new option and how to apply.

I’d like my reader (_________________) to…

Subject line:

Opening (include benefit/background if applicable + purpose statement):

Benefit/Background:

Purpose Statement: