Aditya Birla Sun Life insurance company limited is part of Aditya Birla capital.

It was
incorporated on August 14th, 2000, begin operations on January 17th, 2001. It is partner
with Sun Life financial Inc, which is an international financial service organization in Canada.
SERVICES:

• Vehicle insurance, home insurance, small business insurance, student travel

insurance, health insurance.
• Provide plans for foreign trips such as Schengen, Asia, and US. Not only for students
but also for senior citizens.
• By thinking of future, they also have children future plan and pension and retirement
plan.

NEWS:

• https://mintgenie.livemint.com/news/personal-finance/absli-launches-anmol-
suraksha-kawach-plan-all-you-need-to-know-151676545523215
• https://www.cnbctv18.com/personal-finance/aditya-birla-sun-life-insurance-
launches-anmol-suraksha-kawach-check-key-features-term-plan-15962841.htm

HEADLINE
launched new scheme named “ANMOL SURAKSHA KAWACH”.
SUMMARY:
Aditya Birla Sun Life insurance company announced to launch a new insurance plan called
Anmol Suraksha kawach on 16 February 2023. It is simple in understanding and affordable in
pricing, Nonparticipating term insurance plan. This is basically for short period of time for
people of age 25 to 55 year can buy this plan. Company’s officials said that they launched
this scheme or policy for customer stable finance future so they can live worry free life. They
strongly think that this will help in the vision of fully insured India.

Policy feature:

• Offer life cover up to 5 years.

• This plan provides flexibility in choosing premium payment terms and policy terms so
policyholders can customise their term plans.
• the policyholder can choose from the varied sum assured options ranging from
₹50,00,00 to ₹2,00,00,000 in steps of ₹25,00,000.

INDUSTRY ANALYSIS FOR PARTICULAR CATEGORY:

According to news article company is going to launch a new policy named “Anmol suraksha
kawach” the which phones strongly effect on social environment.
Reasons are as follow:

• This policy is going to attract many middle class people. As it is affordable the people
who think that insurance policies are only for upper class or rich people now they
can also take the benefits of this policy and Take care of their loved ones.

• this is going to do a positive impact on society or social environment around

company because they are thinking not only for earning the profit but also for safety
and life insurance of middle class people also.

• developing a great image of a company because they are initiating in building a

society in which everybody have opportunity for having insurance for their family,
friends and for themselves also.

• Company officers clearly mentioned that it is simple to understand and affordable

considering the finance future of customers Which make this policy pocket friendly.

• They are working on front foot in a mission of a fully insured India.

OPPORTUNITY OR THREAT:
This is great opportunity for the company Aditya Birla Sun Life insurance. As we all know
that during COVID time insurance sector got a great boost people were buying the insurance
policy in afraid of COVID that time by that they understand the importance of insurance in
our life. The most important insurance is our life insurance they understand it in COVID
phase and now also many people buying policy which suits them.
But there are many people who can't afford insurance of high prices so companies are
targeting them by launching different policies which suits middle class people and their
pocket.
A great opportunity for Aditya Birla Sun Life insurance to sell more policies and earn profit
and also work in making our society better place. as it is pocket friendly this policy is going
to Sell more as we have a very large number of middle-class people in India.

RECOMENDETIONS:

• Increase time period: They should increase policy time as this policy is for short
term. Try to increase it so people can have long term insurance in affordable price.

• Age: this is only for 22 to 55 years old people. Should increase age criteria like should
be 20-80.

• Senior citizen: Should added senior citizens in it. Many seniors are living without
their children near them basically they don’t live together. So, for them they should
try to customize this add some benefits for them also.

• Marketing: in my opinion they are not marketing it properly. There are not add on tv,
nothing on social media as well. They should try more to reach people and advertise
it more.

• Labour insurance: also, they can add some extra benefits for labour as they are doing
more physical than other.

• Travelling: should add a travel insurance in this scheme for 20-40 age people as this
age group travel more than other.

• Other policy: company have not only one insurance policy they have a wider range of
policies with them should try to make it more flexible so people can adjust it by their
pocket. targeting more market by which vision of fully insured India will fulfil.

Should bring more policies like that for development of our society as many people are
dying without an insurance it will help them to pay their hospital bills And if any casualty
happens They do not suffer financially. By bringing this type of affordable policy they are
initiating in saving lives and financial position of policy holders.

REFRENCE:
• https://mintgenie.livemint.com/news/personal-finance/absli-launches-anmol-
suraksha-kawach-plan-all-you-need-to-know-151676545523215
• https://www.cnbctv18.com/personal-finance/aditya-birla-sun-life-insurance-
launches-anmol-suraksha-kawach-check-key-features-term-plan-15962841.htm
• https://www.cityairnews.com/content/aditya-birla-sun-life-insurance-launches-
absli-anmol-suraksha-kawach