4

by Thanh Trúc Nguyễn

Submission date: 27-Sep-2023 07:54PM (UTC-0500)

Submission ID: 2174436333
File name: B_n_sao_c_a_Project_1 BUS.docx (21.68K)
Word count: 4543
Character count: 28052
 International Business Research Assignment

A foreign company is considering entering the Vietnamese Market. They have contracted

with you to evaluate the Vietnamese Market. They desire you to do a full re›’iew of the

PORK sector and to prov'ide them with a written report, I I - 13 pages long, in the following

format:

1. Executive Summary

V ietnain is a major producer and consumer of pork, with a population of over 97 million

and a fast expanding econom y. With domestic and international competitors like C P V

ietnam, D‹ib‹ico b4‹is‹in up accounting for about

20*/e of the total production, the market is fiercel y coinpetitis'e. ln order to assist the

growth of the pork market, the government has put laws and regulations in place that raise

food safet y and quality requirements, encourage sustainable agricultural methods, and

guarantee fair competition. Foreign companies that want to do business in the market

must follow rules like getting th ight licenses and

permits, following food safety and cleanliness standards, and meeting import/export

requirements. For foreign businesses, the Vietnamese pork market offers both opportunities

and difficulties. Government policies and rules are designed to promote sector growth and

guarantee focd safet y, but following the law is essential. The Vietnamese pork market has

changed as a result of technological developments, giving international businesses the chance

to become more competitive and capitalize on the rising demand for high-qual it y,

traceable products. The Vietnamese pork business does, however, confront obstacles such a

small market share, poor brand recognition, and trade restrictions. In order to overcome

these obstacles, international businesses can concentrate on the high-end pork market , step

up
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