Professional Documents
Culture Documents
MarketLineIC SingaporeCasinosGaming 030321
MarketLineIC SingaporeCasinosGaming 030321
WWW.MARKETLINE.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT
AND IS NOT TO BE PHOTOCOPIED
Industry Profiles
1. Executive Summary
Industry Profiles
TABLE OF CONTENTS
1. Executive Summary 2
2. Market Overview 7
3. Market Data 9
4. Market Segmentation 10
5. Market Outlook 12
7. Competitive Landscape 20
Industry Profiles
8. Company Profiles 22
9. Macroeconomic Indicators 28
Appendix 30
Methodology............................................................................................................................................ 30
Industry Profiles
LIST OF TABLES
Table 1: Singapore casinos & gaming sector value: $ million, 2015–19 9
Table 2: Singapore casinos & gaming sector category segmentation: $ million, 2019 10
Table 3: Singapore casinos & gaming sector geography segmentation: $ million, 2019 11
Table 4: Singapore casinos & gaming sector value forecast: $ million, 2019–24 12
Industry Profiles
LIST OF FIGURES
Figure 1: Singapore casinos & gaming sector value: $ million, 2015–19 9
Figure 2: Singapore casinos & gaming sector category segmentation: % share, by value, 2019 10
Figure 3: Singapore casinos & gaming sector geography segmentation: % share, by value, 2019 11
Figure 4: Singapore casinos & gaming sector value forecast: $ million, 2019–24 12
Figure 5: Forces driving competition in the casinos & gaming sector in Singapore, 2019 13
Figure 6: Drivers of buyer power in the casinos & gaming sector in Singapore, 2019 14
Figure 7: Drivers of supplier power in the casinos & gaming sector in Singapore, 2019 16
Figure 8: Factors influencing the likelihood of new entrants in the casinos & gaming sector in Singapore,
2019 17
Figure 9: Factors influencing the threat of substitutes in the casinos & gaming sector in Singapore, 201918
Figure 10: Drivers of degree of rivalry in the casinos & gaming sector in Singapore, 2019 19
Industry Profiles
2. Market Overview
Industry Profiles
Europe comprises Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy,
Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, and the United Kingdom.
Scandinavia comprises Denmark, Finland, Norway, and Sweden.
Asia-Pacific comprises Australia, China, Hong Kong, India, Indonesia, Kazakhstan, Japan, Malaysia, New Zealand,
Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
Middle East comprises Egypt, Israel, Saudi Arabia, and United Arab Emirates.
Industry Profiles
3. Market Data
Industry Profiles
4. Market Segmentation
Table 2: Singapore casinos & gaming sector category segmentation: $ million, 2019
Category 2019 %
Casinos 3,833.0 56.9%
Sports Betting And Related 1,239.5 18.4%
Lotteries 451.5 6.7%
Other 1,209.1 18.0%
Figure 2: Singapore casinos & gaming sector category segmentation: % share, by value, 2019
Industry Profiles
Table 3: Singapore casinos & gaming sector geography segmentation: $ million, 2019
Geography 2019 %
New Zealand 9,491.7 4.6
South Korea 8,241.9 4.0
Singapore 6,733.1 3.3
Rest Of Asia-pacific 179,957.4 88.0
Figure 3: Singapore casinos & gaming sector geography segmentation: % share, by value, 2019
Industry Profiles
5. Market Outlook
Table 4: Singapore casinos & gaming sector value forecast: $ million, 2019–24
Figure 4: Singapore casinos & gaming sector value forecast: $ million, 2019–24
Industry Profiles
6.1. Summary
Figure 5: Forces driving competition in the casinos & gaming sector in Singapore, 2019
After 40 years of banning casinos, Singapore opened its first casino in 2010 and a second one later that year. Due to
moderate growth, the degree of rivalry is assessed as moderate.
The popularity of different gambling activities within Singapore means that the number of buyers is large. The wide
variety of potential customers weakens buyer power in this sector considerably. The existence of addictive forms of
gambling behavior indicates that some consumers are not making rational economic decisions and can become
dependent on gambling in their everyday lives. Such patterns are evident in many regions and weaken buyer power
accordingly.
With regards to suppliers, size matters and a handful of suppliers dominate. Participants benefit from regulatory
barriers to entry, which make it difficult for new players to enter the sector and gain sector share.
Almost any leisure activity can act as a substitute for casinos and gambling. However, the rapid growth of online
gaming in certain countries represents a significant threat to the traditional sector. As a result, the threat from
substitutes is assessed as very strong.
Industry Profiles
The popularity of different gambling activities means the number of buyers is large. The wide variety of potential
customers weakens buyer power in this sector considerably. Activities within this sector are non-essential leisure
activities, and consequently it should be expected that these activities are not vital to buyers. However, this issue is
complicated by gambling addictions. The existence of addictive gambling behavior indicates that some consumers are
not making rational economic decisions and can become dependent on gambling. Such patterns are evident in many
regions and weaken buyer power accordingly. Buyer power is strengthened though as forwards integration is very
unlikely in this sector.
Consumers can choose from a wide range of gaming activities such as lotteries, gaming machines, poker, blackjack,
and sports betting. There are also several different methods of distribution (online, outlets, casinos etc.) However,
casinos tend to all possess the same activities, particularly in terms of the games that individuals can play and the
rewards they will receive for winning. Additionally, bar those who spend a substantial sum of money and gain loyalty
gifts (such as a free hotel suite for the biggest gamblers in Las Vegas); customers typically do not have any particular
loyalty to a casino brand. As such, buyer power is increased as there is no incentive to stick with a particular brand.
Sports betting offers a wide range of betting opportunities. The advent of bet-in-play options has seen sports betting
revenues grow significantly. Sports & events provide outcomes that gamers can wager on in the hope of picking the
correct result. The increasing popularity and coverage of sports is helping to drive interest as players feel better
informed and therefore more confident in their bets. Large events such as the FIFA World Cup attract greater-than-
normal volumes.
Lotteries are a significant percentage of the overall casinos & gaming sector globally. Lotteries are legal in many
countries in which other forms of gambling are not, such as Turkey for example, and there is often a high degree of
state involvement in the form of state entities as operators. In this way, the ongoing popularity and availability of
lotteries is critical to the health of the casinos & gaming sector. Casino games like roulette and blackjack have been
around for many years, but remain exciting to gamblers. Some of these games, such as roulette, are games of chance,
whereas poker requires a high level of skill to be highly successful. This is normally played in a tournament rather than
against the house, but casinos often serve as venues for these competitions and if they provide prize money, they
need to be aware of the skill levels present.
Switching costs for consumers are virtually non-existent. Ordinarily, many casinos require annual membership fees;
thus constituting a switching cost should a consumer change to a different casino before the annual membership
expires.
Industry Profiles
Overall, there is a moderate degree of buyer power within the casinos and gambling sector.
Industry Profiles
Suppliers to the casinos and gambling sector vary according to the player. Gaming machines and related equipment
and services are vital for some players.
Companies that supply equipment, machinery, or services are integral to the success of players. There is a low
bargaining power of suppliers in the casinos and gambling sector because casinos often require furnishing and food
supplies, which are typically undifferentiated between rival suppliers. Large casino chains can exert pressure on small
suppliers to take advantages of pricing. Some large supply companies may offer equipment that has high consumer
demand, such as certain gaming machines. In many cases companies establish successful niches, creating lottery
machines and networks. There is a rare chance of backwards integration, as manufacturing machines is generally a
more costly and different level of expertise compared to running casinos and gambling services. This enhances
supplier power.
Casinos have very specific equipment due to the nature of the games they offer. Tables for games such as craps and
Baccarat are necessary and a high level of craftsmanship is required to achieve the required quality and aesthetic.
Casinos also need electronic and mechanical machines. Electronic versions of casino games are popular, particularly
among less affluent gamblers. For table games and roulette wheels, specialists such as Cammech and
TCSJOHNHUXLEY have forged a strong reputation, enhancing their power in this sector. Lotteries also have strong
incumbents, such as Smartplay International, which serves over 400 organizations in more than 85 countries.
Larger suppliers diversify geographically to guard against over-dependence on just one particular sector. However,
most manufacturers of gaming machines tend to be specialized in this sector. Since the gaming industry is highly
important to their survival, this weakens supplier power.
Overall, supplier power is assessed as moderate.
Industry Profiles
The casinos and gambling sector operates differently from country to country, according to regulatory and legislative
barriers, which often reflect the cultural acceptance of gambling in a particular country.
Gambling was legalized in Singapore under the Casino Control Act in 2006 and the minimum gambling age is 21. There
is a single state operator for lotteries in Singapore, the Tote Board. It also runs the Singapore pools, one of the few
approved sports betting outlets. In 2010, two casinos were opened. While tourists do not pay an entry fee, residents
must pay a one-time fee of $100 or an annual fee of $2,000 to use the casinos. This may limit appetite and new
entrants will need to gauge interest carefully before committing. The duration of a permit received under the Private
Lotteries Act is to be determined by the relevant authority and the permit fee is approximately $141 per year. Levies
on gambling operations range from 9.5% for slot machines to 30% for private lotteries or totalisator or pari-mutuel
betting.
In 2019, Las Vegas Sands Corp. (LVS) entered into an agreement with the Singapore government to expand Marina
Bay Sands. The company is planning to spend approximately $3.3bn to build a 15,000-seat arena, a luxury hotel tower
and an additional MICE (Meeting, Incentive, Convention, and Exhibition) space. As such, the sector would be
extremely difficult to enter due to the heavy financial backing of the leading companies. A new company wishing to
enter the casinos and gambling sector would require fairly large amounts of capital to establish a casino, betting shop
or gaming hall, employ staff, and acquire gaming equipment. In comparison, establishing a sports betting operation or
installing gaming machines, such as slots, in a pub or shop, will be less cash intensive. However, the willingness of
customers to switch from one gaming company to another, coupled with an easy access to suppliers, is conducive to
the entry of new players.
Overall, the risk of new entrants is moderate.
Industry Profiles
For the casinos and gambling sector as a whole, almost any leisure activity can act as a substitute. These activities
have minimal switching costs and may also be cheaper than gambling for consumers.
The threat of substitutes is increasing. Low restrictions have resulted in the legalization of many forms of gambling.
Other forms of gambling such as tribal land casinos, internet-based casinos, and waterborne casinos may be attractive
to customers of traditional casinos. Aside from cost advantages, some customers may value the social aspect of non-
gambling forms of gaming facilities.
For those wishing to engage in an activity which offers the possibility of winning money, online gambling is an option.
In Singapore, the tight regulation of gambling for the domestic population makes it difficult. All forms of remote
gambling activity are prohibited under the Remote Gambling Act unless an exemption is granted. The Ministry of
Home Affairs announced on September 29, 2016, that it approved applications for the Singapore Turf Club and
Singapore Pools to be exempt operators under the Remote Gambling Act.
The threat of substitutes in this sector is very strong.
Industry Profiles
For many players, gaming is their sole or principal activity, so it is vital that they maintain their gaming revenues. Some
companies, however, have a more diverse offering; casinos and hotels is a common combination, which weakens
rivalry somewhat and makes an exit from the sector easier. In Singapore, there are only two casino resorts in the city
state, and one state provider of lotteries. They possess significant financial muscle and are large players.
Many players have the ability to differentiate their offerings through additional services such as entertainment
(concerts, special events), reward programs, tournaments, or non-gaming facilities (restaurants, arcades, spas).
Ultimately, unstable growth in recent years has seen the level of rivalry increase, with slower growth projected over
the forecast period expected to intensify rivalry further.
Overall, rivalry within this sector is assessed as moderate.
Industry Profiles
7. Competitive Landscape
The Singaporean casino & gaming sector experienced slow growth in 2019. The sector consists of three leading
players, Las Vegas Sands Corp, Genting Singapore Limited and Singapore Totalisator Board. The main sector players
are based in the US and Singapore, which indicates the well-diversified presence of the sector players. Players are
focused on serving a broad client base and mitigating the risk of operating in a single market by operating a broad
product portfolio. The recent outbreak of coronavirus has led to either the cancellation or postponement of a number
of major sporting events globally, which has disrupted growth in the casinos & gaming sector significantly. Soccer, one
of the most popular sporting events to bet on, has seen a number of competitions postponed. The decrease of
sporting markets will undoubtedly have a negative impact on the sector, however the true extent of the damage
remains uncertain.
Industry Profiles
Genting Singapore is able to mitigate risks associated with operating in a single market due to its broad product
portfolio. Through its subsidiaries, it is involved in the development and operation of integrated resorts, operation of
casinos, investments, and sales and marketing services in Australia, the Bahamas, Malaysia, the Philippines, Singapore,
and the UK. The company operates Resorts World Sentosa (RWS), a 49-hectare mega-resort in Singapore's holiday
island of Sentosa. It offers 15,000 sq.m. of gaming space and around 2,400 slots and electronic table games and more
than 550 tables with over 13 different games. Genting Singapore operates hotels including Crockfords Tower, Hotel
Michael, Festive Hotel, Equarius hotel, Beach villas, Genting Jurong Hotel and Hard Rock Hotel Singapore. The
company offers theme parks, marine life parks, museums in Resorts World Sentosa. Its International theme park,
Universal Studios is the first movie theme park in Singapore and offers rides and shows such as Hollywood, New York,
Sci-fi City, Ancient Egypt, The Lost World, Far Far Away and Madagascar. It also offers meeting facilities for up to
35,000 delegates, 37 functional rooms and more than 20 varied indoor and outdoor events venues serving more than
two million delegates and handling more than 7,000 events. The RWS also operates a kids’ club, which provides
various children related entertainment activities. The company also offers food and beverage with more than 60
restaurants, cafes, and bars. It also has more than 45 retail outlets that offer products and services that range from
international brands and lifestyle creations, to collectibles and must-buy items. Its branded retail outlets comprise
Chanel, Bulgari, Rolex, Chopard, Richard Mille, Vacheron Constantin and Versace.
Industry Profiles
8. Company Profiles
Genting Singapore Limited (Genting Singapore) is an integrated resort development company. It develops, manages
and operates resorts and casinos, which include gaming, MICE, hospitality, leisure and entertainment facilities. It
offers marketing and sales support services to leisure and hospitality related businesses and investments. It provides
hotels, event facilities, retail, dining, entertainment shows, themed attractions and spa services. The company owns a
resort, Resorts World Sentosa, which offers casino, adventure cove waterpark, Universal Studios Singapore theme
park, Michelin-starred restaurants, S.E.A. aquarium, MICE facilities, and specialty retail outlets. Its portfolio of hotels
includes Crockfords Tower, Festive Hotel, Equarius hotel, Beach villas, Genting Jurong Hotel and Hard Rock Hotel
Singapore. The company has operations in Singapore, Australia, Malaysia, the Bahamas, the Philippines and the UK.
Genting Singapore is headquartered in Singapore City, Singapore.
The company reported revenues of (Singapore Dollars) SGD2,539.2 million for the fiscal year ended December 2018
(FY2018), an increase of 6.1% over FY2017. In FY2018, the company’s operating margin was 38.4%, compared to an
operating margin of 37.3% in FY2017. In FY2018, the company recorded a net margin of 29.7%, compared to a net
margin of 28.7% in FY2017. The company reported revenues of SGD636.8 million for the second quarter ended June
2019, a decrease of 0.6% over the previous quarter.
Genting Singapore Ltd (Genting Singapore) is an investment holding company. The company, through its subsidiaries,
operates gaming and integrated resort development businesses in Australia, the Bahamas, Malaysia, the Philippines,
Singapore and the UK. It develops and operates integrated resorts, and operates casinos. It offers sales and marketing
services to leisure and hospitality related businesses.
The company classifies its business operations into two reportable segments: Leisure and Hospitality and Investments.
Industry Profiles
Industry Profiles
Industry Profiles
Las Vegas Sands Corp (LVSC) is a developer of destination properties globally. These properties feature
accommodations, entertainment and retail, gaming, convention and exhibition facilities, restaurants and other
amenities. The company operates properties in the US, Singapore and Macao. LVSC’s properties in Las Vegas include
The Venetian Las Vegas, The Palazzo, and the Sands Expo Center. The company’s properties in Macao include
Venetian Macao, The Parisian Macao, The Plaza Macao and Four Seasons Hotel Macao Sands Cotai Central, and Sands
Macao and operates Marina Bay Sands hotel in Singapore. LVSC is headquartered in Las Vegas, Nevada, the US.
The company reported revenues of (US Dollars) US$13,739 million for the fiscal year ended December 2019 (FY2019),
an increase of 0.1% over FY2018. In FY2019, the company’s operating margin was 30.8%, compared to an operating
margin of 26.9% in FY2018. In FY2019, the company recorded a net margin of 19.6%, compared to a net margin of
17.6% in FY2018.The company reported revenues of US$1,782 million for the first quarter ended March 2020, a
decrease of 49.2% over the previous quarter.
Head office: 3355 Las Vegas Blvd S Rm 1ALAS VEGAS, Nevada, United States
Telephone: 17024141000
Number of Employees: 50000
Website: www.sands.com/
Financial year-end: December
Ticker: LVS
Stock exchange: New York Stock Exchange
Las Vegas Sands Corp (LVSC) is a developer, owner and operator of destination properties. Its properties feature
premium convention and exhibition facilities, retail stores, accommodations, gaming and entertainment, celebrity
chef restaurants and other facilities. The company operates resorts in the US, Singapore and Macao.
The company classifies its operations into three geographic segments: The US, Macao and Singapore.
Industry Profiles
Industry Profiles
Industry Profiles
9. Macroeconomic Indicators
Industry Profiles
Industry Profiles
Appendix
Methodology
MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-
checked and presented in a consistent and accessible style.
Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys and supported by
analysis from industry experts using highly complex modeling & forecasting tools, MarketLine’s in-house databases
provide the foundation for all related industry profiles
Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company
profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market
overview
Definitions – Market definitions are standardized to allow comparison from country to country. The parameters of
each definition are carefully reviewed at the start of the research process to ensure they match the requirements of
both the market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and
trends
MarketLine aggregates and analyzes a number of secondary information sources, including:
- National/Governmental statistics
- International data (official international sources)
- National and International trade associations
- Broker and analyst reports
- Company Annual Reports
- Business information libraries and databases
Modeling & forecasting tools – MarketLine has developed powerful tools that allow quantitative and qualitative data
to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which
can then be refined according to specific competitive, regulatory and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date
Industry Profiles
Industry Profiles
About MarketLine
In an information-rich world, finding facts you can rely upon isn’t always easy. MarketLine is the solution.
We make it our job to sort through the data and deliver accurate, up-to-date information on companies, industries
and countries across the world. No other business information company comes close to matching our sheer breadth
of coverage.
And unlike many of our competitors, we cut the ‘data padding’ and present information in easy-to-digest formats, so
you can absorb key facts in minutes, not hours.
What we do
Profiling all major companies, industries and geographies, MarketLine is one of the most prolific publishers of business
information today.
Our dedicated research professionals aggregate, analyze, and cross-check facts in line with our strict research
methodology, ensuring a constant stream of new and accurate information is added to MarketLine every day.
With stringent checks and controls to capture and validate the accuracy of our data, you can be confident in
MarketLine to deliver quality data in an instant.
For further information about our products and services see more at: http://www.marketline.com/overview/
Disclaimer
All Rights Reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means,
electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher,
MarketLine.
The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note
that the findings, conclusions and recommendations that MarketLine delivers will be based on information gathered
in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee.
As such MarketLine can accept no liability whatever for actions taken based on any information that may
subsequently prove to be incorrect.